Why SMB Customers in the UK Are Starting to Think Big

Back in the early days of cloud-based computing, the first big adopters were the world’s biggest companies. That makes a lot of sense because the largest companies have the most to gain from improved productivity, scalability and security – and not having to run their own IT infrastructure. What’s more, they are the ones who have innovation teams out there looking for those opportunities. 

But these days it is the forward-looking smaller companies who are increasingly reaping the benefit. In the UK, there are 5.51 million small businesses (1-49 employees), and a further 36,905 medium-sized businesses (50-249 employees). Now that cloud computing is fully mature and mainstream, that’s a huge number of companies who – if not in the cloud already – are ready to buy cloud-based business management solutions.

What solution do they prefer?

The solution they choose is often Dynamics 365 Business Central from Microsoft. It helps SMBs transform business operations by connecting finance, sales, service, and operations teams within a single, easy-to-use, cloud-based application. It offers seamless connection to familiar Microsoft 365 apps, but with reduced cost, added convenience, and greater security. With Business Central, thousands of SMBs every month are moving confidently to the cloud which is helping them to adapt faster, work smarter, and perform better.

 How are you going to help them?

This is why many of Westcoast Cloud’s partners are looking to talk to their SMB customers about Business Central. And it’s also why we are helping them to have those conversations by sharing the Microsoft campaign-in-a-box that helps to communicate the benefits of Business Central. It contains everything partners need, from e-books and presentations to social ads and emails, to promote and sell Business Central. Using this campaign makes it easy for Westcoast Cloud partners to position themselves as the people to bring the power of cloud-based computing to smaller companies. Especially the smaller companies who think big.

If you want to know more about how to use our campaign-in-a-box, and how to help your SMB customers to reap the benefits of cloud with Business Central, take a look here.

Additionally, our Business Apps Partner-to-Partner Program offers support for your discussions with customers about Business Central. Watch our latest webinar on Business Central here.