Why We Love LinkedIn
In today's digital age, social media platforms have become an integral part of our personal and professional lives. Among the wide array of platforms available, LinkedIn stands tall as the top social media platform for professionals.
As of January 2021, LinkedIn had over 740 million registered members worldwide. The platform is available in over 200 countries and territories. With over 200 million users, the United States leads the world’s countries with India in second place. Across Africa, where we do most of our work, you see smaller numbers in total, like South Africa with just over 11 million members - but when you consider the population size and professional class, it’s pretty impressive.
At PIND, we have embraced LinkedIn as a medium for our clients to connect, engage, and thrive in the business world. Let us share with you why we love LinkedIn and how it has revolutionized the way we work. (Oh, and one of the key reasons we chose this as a platform to specialize in is simple - almost everyone agrees they can do more on LinkedIn and almost everyone agrees - who has the time?). PIND team members can manage messages, join groups, create content, and even help with recruiting - in a very, very cost-effective way.
Unparalleled Professional Networking
LinkedIn is the go-to platform for building and expanding professional networks. It provides a space where individuals can connect with like-minded professionals, industry leaders, and potential clients. At PIND, we have witnessed firsthand the power of LinkedIn in fostering meaningful connections.
Like all social networks, LinkedIn is a place where you will get what you put into it - here at PIND, we have added clients when one of our team members has posted on LinkedIn about what we are doing and old university friends have been in contact - leading to more business for us.
Through this platform, professionals and businesses are therefore able to connect with industry experts, thought leaders, and potential partners, enabling them to collaborate and grow their businesses.
Showcasing Expertise and Thought Leadership
LinkedIn allows professionals and businesses to showcase their expertise and establish themselves as thought leaders in their respective fields. By regularly sharing insightful articles, industry trends, and thought-provoking content, professionals can position themselves as experts in their industries.
At PIND we are building on this - with another client, we cleaned up their accounts, closed down duplicate accounts, and created 1 company page to engage with followers. This increased their organic impressions from 94 per month to over 3500 organic impressions per month currently. PIND is now working on both recruiting and assuming a leadership position in their industry in East Africa through careful content creation and distribution.
Access to a Wealth of Talent
LinkedIn is a goldmine for talent acquisition. It provides businesses access to an extensive pool of professionals from various industries and backgrounds. At PIND, we have successfully tapped into this talent pool to recruit top-notch professionals who align with our company's values and goals. Through LinkedIn's advanced search filters and recommendations, we have been able to identify and connect with talented individuals who have contributed significantly to our growth.
Building Brand Awareness and Credibility
LinkedIn offers businesses a platform to build brand awareness and establish credibility. By creating a compelling company page and regularly sharing engaging content, companies can showcase their values, achievements, and expertise.
So what happens when you engage PIND to actively manage your profile or company page? Well, we work with one of the top branding gurus in the United States, and in our first six months of working with him (compared to the previous six months when he was handling it alone) we increased his reach by 143% and the engagements by 77%. Of course, the fact that we almost doubled his followers didn't hurt - if we do say so ourselves.
Engaging in Meaningful Discussions
LinkedIn is a hub for professional discussions and knowledge sharing. The platform's groups and communities allow professionals to engage in meaningful conversations, share insights, and learn from industry peers. At PIND, we actively participate in relevant LinkedIn groups, on behalf of our clients, contribute to discussions, and gain valuable insights from other professionals. This has helped expand our reach as well as that of our client’s content, and brand awareness and led to increased visibility and profile visits from other group members with a notable increase of 169.9% page views and 328.1% unique visitors for the PIND page since the start of actively sharing content across various relevant professional groups on LinkedIn.
In conclusion, LinkedIn has become an indispensable tool for professionals and businesses alike. Its power lies in its ability to connect, engage, and empower individuals to thrive in their respective industries. At PIND, we have fully embraced LinkedIn as a medium to network, showcase expertise, attract talent, build brand awareness, and engage in meaningful discussions. If you haven't already, we encourage you to engage us to help you unlock LinkedIn’s immense potential for your professional and business growth.
Recommended by LinkedIn
So what is PIND all about?
PIND is an innovative impact-sourcing company with talent in Zimbabwe, South Africa, Kenya, Cambodia, and more. We work with clients globally offering our team members the chance to show their substantial talents and skills in the global marketplace. Our team members work on not only LinkedIn but also on everything from inventory management for US brands to SEO content creation.
How can we help?
Tim Mworia is ready, waiting, and able to answer any questions, create any proposal, and jump any building in a single bound. He is PIND’s superman - drop him a line.
Or of course, you can message us via our page.