Why Youtube is better than TikTok and Instagram for building personal brand in 2023.

Youtube is better than TikTok + Instagram period.

If you are a coach, consultant, course creator or online educator….

hear me out….

this is my first hand experience.

In this post, 

I'll break down the reasons why TikTok and Instagram may not be the best choice, 

and why YouTube is a better option for a coaching or course business.

Why TikTok and Instagram are worst for a coaching/course business:

1. While growth is tremendous on Reels/TikTok, the audience is not loyal.
2. Both platforms are primarily entertainment-focused, so educational videos may not receive as many views.
3. Your posts or videos have a maximum lifespan of 4 weeks unless they become viral.
4. Monetization options are limited, with no options for ads, and you need 100K+ followers to be seen as authority.
5. You need to consistently post every single day and engage with your audience to grow your following.

Why YouTube is better for a coaching/course business:

1. As a video sharing platform, you don't need to stay online or consistently post new content every day.
2. Your videos have a lifespan of 6+ years.
3. You don't need a massive audience to sell your products - you can still generate revenue even with a small following. (Example: I have sold my course and generated a total revenue of $8k in a year with just 3k subscribers)
4. The audience on YouTube is loyal and easy to convert as they feel like they know you through watching your long-form content, similar to how we get attached to characters in a web series.
5. YouTube AdSense revenue - YouTube pays you to upload your videos.

In conclusion, 

while TikTok and Instagram may offer tremendous growth opportunities, they may not be the best choice for a coaching or course business. 

On the other hand, YouTube offers longer video lifespan, a loyal audience, and monetization options through ads and product sales. 

Ultimately, the choice of platform will depend on the specific needs and goals of your business. 

I hope this post has provided valuable insights and helped you make an informed decision. 

Which side are you on?

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