Women Consultants, Here’s Why You Need to Stop Looking for Approval

Do you wish someone would tell you you’re running your consulting business the right way and everything is going to turn out alright?

If only someone would say, ‘yes, that’s the right number to put on that quote’, or ‘yes, they’re the best person to hire’. After all, until you left corporate there was always someone you could check in with - and a bonus for a job well done. Now you don’t have that and it can be destabilising. Hard work brings rewards. That’s the way your life has always been.

I think we often pick up a whole worldview during our school years and university education that if we can bust a gut getting the perfect grades and looking really beautiful in our graduation photos, we just need to rinse and repeat in our corporate careers and everything will go exactly the way we want it to.

What we have actually learned is how to be a good student. But when it comes to building your consulting business - this rule doesn’t apply. We can find ourselves applying the same logic, doing everything we can to come across all perfect and well put together, when we are not in a context where that achieves anything anymore. There isn’t a prize or an A grade available for running the best business.

Not only that, but if you are always looking for approval you will take all kinds of wrong turns in your consulting business because you’re trying to get the pat on the head.

You can’t let other people drive the car for you.

There will always be pressure to be what other people want us to be.

You need to stay true to yourself. Connect with who YOU are, and what YOU want.

Don’t depend on someone else to tell you you’re amazing, KNOW IT YOURSELF from all the evidence you’re seeing in front of you. You took that step. You won that contract. You ran a recruitment process. You built your team. You dealt with whatever has been thrown at you today.

It is so empowering when you don’t depend on external validation and you will build the business you want and attract the clients you want to work with.

Let me know in the comments, how do you celebrate your progress?

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