WOW- Simplified!

Today's brand is a one-stop destination for all health, grooming and beauty needs. An Indian brand, WOW Skin Science, is considered being pure, natural, health-friendly and easy-to-use for the everyday convenience of the modern urban life.

Let us simplify digital marketing channels and ways used by the brand:

Website

The website is well-built with the right pop-ups and slides to engage and showcase the products. That includes showing discounts on the very top with compelling images to make take the focus of the customer at the right things.

The pop-ups come at the right moment and it isn't like any pop-up showing discounts or nudge towards buying. It is a well-thought pop-up with a spinning wheel and stops at a discount rate which you can redeem.

Gamification

WOW Skin Science has added a tint of gamification to make its community stronger than ever. It offers reward points and bonuses for its community for supporting them. This support could be in form of liking their socials to giving out a video review.

These points are the basis of putting their customers in different tiers where they are eligible to exclusive benefits such as free delivery or complimentary products.

Referral

The brand has got an amazing referral scheme similar to that of PayPal where both the referrer and referee get rewarded because of a referral.

It surely is an expensive way to acquire customers but I believe that their acquisition costs less than the lifetime value of their customers.

Content Marketing

The content marketing game of WOW Skin Science is an ace. It focuses on everything from beauty, ingredients, hair products, skincare, and body care. It also includes certain tips that are covered in their blogs. Alongside, blogs it also gives its users an opportunity to receive email updates.

Live Stream

WOW Skin Science conducts weekly live streams with experts to give out tips and answers to the questions and the issues of their community and users. They educate them on the benefits of certain products and take care of their body, skin, and their beauty. Also, it provides them with the use of "desi" products.

Social Media Marketing

The social media marketing of the brand is again an ace of strategy. It has the right mix of content forms. Also, its content on Instagram focuses on the promotion of its products and their usage by influencers. They share tips for their skin, body, and hair, and also for the benefits of products that are readily available i.e Aloe Vera, etc.

Performance Marketing

WOW Skin Science runs Search ads on Google for its skin-care products with certain extensions such as site links. On the other hand, the ads on social media are more focused on natural hair products offered to them.

Influencer Marketing

Influencer marketing by the brand is done by choosing the right kind of audience in mind. The influencers include beauty influencers and also include certain youtube influencers such as Anaysa where most of the audience is women. They not only show the product but also the usage and benefits of their products.

WOW Skin Science has also appointed Bhumi Pendekar as their brand ambassador for their campaigns.

WOW Skin Science has been leading in the beauty industry and has 892k monthly visitors. Where most of the products are mostly used by women... The monthly visitors are 54% male and 46% female. So I believe the world is changing where men are taking care of their skins more often and are gifting their ladies! You are on right track!!!