Yes...There is a type of content type that saves you time!

Hey Sister Friend 👋🏾

Are you creating long-form content?

I know, I know it takes time… but it’s so worth it.

Especially if you’re trying to build thought leadership, engage your network, or rank on search engines like Google…Long-form content is where it’s at!

And here’s another gem…LinkedIn loves long-form content too 💃🏾

It’s where you can go beyond quick, 10-second snippets and deliver real, actionable value to your network.

Your audience is hungry for insightful, in-depth discussions. So, let’s talk about how to leverage that fact…

The LinkedIn Long-Form Advantage...

LinkedIn Articles

Unlike regular posts, LinkedIn Articles have a longer shelf life and are super shareable, plus, they help establish you as a go-to expert in your field.

And here's the best part—you can repurpose that long-form content into a range of short-form posts to keep your LinkedIn feed popping with activity.

Here are a few ways to repurpose your long-form content on LinkedIn:

1. Turn Articles into a Series of Posts Break down your LinkedIn Articles or blog posts into bite-sized updates. Each section or key point can be its own standalone LinkedIn post, designed to spark conversation and keep your name top of mind.

2. Create Easy to Consume Infographics or Carousels Got some key stats or a complex process in your long-form content? Use them to design a sleek infographic or carousel and post it to LinkedIn. Visuals drive engagement, and people on LinkedIn love data-backed insights in visually appealing formats.

🙋🏾♀️ I have a tool to help you to create carousels in minutes - Reply “Carousel” and I’ll share the details with you…

3. Share Video Clips on LinkedIn Take key messages from your long-form videos and share them as native short form LinkedIn video posts. This type of video is performing exceptionally well at the moment and it gives your audience a chance to connect with you on a more personal level. Don’t forget to add subtitles for accessibility!

4. Podcasts or LinkedIn Audio Events Already created long-form content? Use it as the foundation for a podcast or LinkedIn Audio Event. Some people might not read your blog, but they’ll definitely tune into your voice. LinkedIn is also pushing its live and audio features so make hay while the sun shines!

5. Create Lead Magnets You can also transform your long-form content into a lead magnet—whether it’s an eBook, guide, or checklist. Use LinkedIn’s Lead Gen Forms to capture emails directly from the platform, offering your free resource in exchange for their details.

LinkedIn is a hub for professionals, in all niches seeking deeper insights, so take advantage of this platform to maximise the reach of your long-form content.

Start repurposing and keep your LinkedIn presence dynamic!

📣You can get your hands on my eBook 50 ways to repurpose your content for just £7 - DM or comment "50OFF" for a discount code before we cross over into November 24

Talk soon!

Love and Blessings!

🫶🏾 Chelena - Let’s connect on LinkedIn