Are You Building a Program or Just Chasing Quick Wins?

In college football, some programs hire coaches expecting one thing: immediate wins. They don’t care about building a program. They want quick results, a few extra wins each season, and if it doesn’t happen fast enough, the coach is replaced. These programs never truly compete for championships because they lack the commitment and patience to build something extraordinary.

The same happens in business. Companies hire sales professionals or leaders, expecting instant results—bigger numbers, more deals, faster growth. But here’s the reality: if you only care about quick wins, you’ll never build a team capable of sustained success. Like those short-sighted football programs, you’re playing to survive, not to win championships.

The Coach Prime Effect

That’s why I admire Colorado’s decision to hire Coach Prime (Deion Sanders). They’re not just looking for a few extra wins—they’re committed to building a championship program. They trust his leadership, his vision, and his process. Colorado knows that greatness isn’t built overnight. It requires the right leader and supporting that leader in bringing vision to reality.

And look at what’s happening. Incredible talent, like Travis Hunter, believe he can development them to be great. They want to play for someone with his experience, his talent and most importantly, his energy. Coach Prime is transforming Colorado football.

Building a Championship Culture

Here’s the question every company needs to ask: Are you just trying to survive the season, or are you building a program that can compete with the best?

Winning isn’t about quick fixes or micromanaging your team into better results. It’s about hiring the right leaders, equipping them with the tools and talent they need, and giving them the trust and time to build something remarkable. Companies that operate like championship programs invest in their people, stay patient during tough seasons, and commit to the long game.

If you’re in sales leadership, ask yourself:

• Are you empowering your team or rushing them for numbers?

• Are you developing talent or replacing people who don’t meet immediate goals?

• Are you trying to win today, or are you building something that can dominate for years to come?

Short-term wins are nice, but they don’t create legacies. Whether you’re leading a football program or a sales team, success comes when you stop chasing quick fixes and start building a championship culture. Trust the process. Hire the right people. Give them what they need.

And most importantly, give them time.