Are you making these sales copy mistakes too?

I was lazily lying in bed yesterday morning doing a little research on my tablet for something I'm considering doing next year and I happened to come across this sales page...

It’s a stunning sales page with gorgeous images.

I can see this coach is a true expert at what she does and she's incredibly passionate.

Taking a look at her bio she's very well accomplished and has a couple of 7 figure businesses AND a non-profit.

But as I read it through the sales page my heart just sank.

Why?

Well, I haven’t seen ANY of the other marketing for this program.

But after 11 years of helping businesses with their marketing in some way, shape or form and spending the last 3 years working purely with coaches, consultants and experts on dialling in their offers and crafting the right messaging

I'd bet my mountain bike that this coach did NOT sell the number of spots she wanted. (and I'm sure you know by how just how much I love my bicycle!)

And I'd bet my next bicycle on top of THAT, that she worked very, VERY hard for the spots she DID sell.

I know this sounds kinda arrogant. Definitely NOT my intention.

Here’s what I saw:

1. No clear outcome.

I read the entire page and could not figure out exactly what she was selling... there was no clear promise on what I was going to get from working with her.

The target audience was clearly someone like me & what I'm interested in doing, so I should have been able to determine "the gap."

But I couldn’t. What’s the problem? What’s the solution? Dunno?!

2. No specific symptoms of the pain points or pleasure points, painted in such a way that I can picture it in my mind.

In other words, she's using phrases like "levelling up"

Instead of "trapped in messenger conversations that go nowhere for 3 hours per day."

Or "stuck on a 60-minute sales call, coaching the prospect through objections while your 6-year-old sits outside your door waiting to show you how she can cartwheel"

3. No clear and meaningful difference.

This is the difference from what your market has tried before that either didn't work for them or they just didn't like it.

This is NOT about you.

No one cares how many degrees or diplomas you have when it's time to hit the sign-up button.

My clients don't care that I have 2 businesses and a non-profit organization.

Or that I've been an entrepreneur for the past 11 years.

Or that I have a Black Belt in Goju Ryu Karate.

My clients sign up to work with me in my 30-Day Intensive because I help them get off long sales calls and fill their $2k-$20k programs with nothing but emails and social media posts.

These are leaders who sign up because they want to get back 5-15 hours of their lives, every week, once we have their no-call sales system firing on all cylinders.

They sign up because I give them a New Plan.

A New Plan is something DIFFERENT that they haven't tried before.

Without a New Plan, you have to work EXTRA hard to "get" your clients to give your programs a chance.

And, finally…

4. The offer is a Marriage Proposal.

It's a 3-month program that looks like it contains at least 12 months worth of content - there are so many "extras" that she's added in. (probably done to "justify" the cost - big mistake most folks make.)

12 months of content is like asking someone for marriage on the first date. Regardless of price.

Why? Because it’s a ton of commitment.

"Tons of commitment" is very, very hard to sell… even when you do a LOT of marketing.

I mean, really, REALLY hard to sell.

Don't mean to come across like I'm hating on this amazing coach...

...But I'm pointing all this out to you because I care.

I'm sure this program is absolutely incredible & life-changing. I can see this Leader is amazing at what she does.

I bet you have life-changing, incredible programs, too.

But here's the thing...

We can’t change lives if our people don’t buy.

We can't make a difference & the impact we want to make if our people don't buy.

Your market will NOT buy marriage proposal offers that don't have a clear outcome that sound exactly like the last 5 programs they've already tried and failed at.

Or where the brain can't connect the dots and easily see that they need this program right now!

Not consistently anyway

And certainly not with any kind of ease...

But rather with a lot and I mean a LOT of hard work, chasing & convincing...

And yet I see Leaders doing the 3-day challenges, hiring appointment setters, sharing 7-posts-a-day-on-Instagram, as well as these long, hectic launches with 5 emails on cart close day…

Trying to sell offers that will NEVER sell consistently, in the first place.

Not trying to be mean here. This is human psychology.

Yes, your "brand," "authority" and "vibe" will take you part of the way.

Some of my clients DO choose me over someone else because I'm down to earth, always out in nature, am a bit of a geek and passionate about helping my community.

But I can’t count on that stuff for CONSISTENTLY making sales, via a PDF document, pretty much every time I make an offer.

Fully aligned Easy-Yes offers and your messaging does that.

And it WORKS.

I’ve sold hundreds of thousands of dollars of my stuff this way. So have my clients.

It’s not perfect. (Nobody has a perfect system.)

But what I know for a FACT...

...is that it all becomes so much EASIER to make sales, no matter what type of marketing you prefer to do...

When you have your offer DIALLED IN for your HIGHEST-LEVEL, perfect-fit client.

Are you ready to get your offer dialled in?

Are you ready to have your market say, "I want that NOW?"

Thursday this week is the LAST DAY to claim your spot in this round of my 30-Day Private Intensive and the additional savings.

We’re going to work together – Yes, you & me TOGETHER 1-1 – to create your Easy-Yes "Front End" Offer that sells itself, get it cash flowing, and create marketing ASSETS (PDF invite, emails, hand raisers, etc) for your "3 step no call" enrolment system.

I'm going to give you everything you need to cut your marketing down by a third or more, and cut your sales calls down to ZERO.

I can’t promise that at the end of the 30 days you'll find the pot of gold at the end of the rainbow.

But what I CAN promise is that if you show up, do the work, and stay in the game…you’ll get your Easy-Yes Offer.

You’ll get your "no call" sales system humming and cash flowing.

And you’ll have the FOUNDATION that makes it possible to scale to $200k, $500k + … without sales/discovery calls, and all the fiddly marketing nonsense.

Are you up for it?

Send me a message & I'll follow up with the next steps

In your corner

Ann