Are you a Scale-Up CEO?
Welcome to the No1 Newsletter to help you Scale UP to 7 Figures in Sales, Profits and Exit Value

Are you a Scale-Up CEO?

I'm asking because the identity you give yourself shapes how you act, the goals you achieve and the way you decide to grow your business. Let me explain...

Last week we launched our new F12 #Mastermind with 30 amazing clients all looking to accelerate their 7 Figure Journeys in the next 12 months.

Day 1 - was all about helping them shift their Identity and see themselves as Scale-Up CEOs of their businesses, not operators or managers.

This is key as we can never consistently out from the way we see ourselves. So if you see yourself stuck working "in" the business that's where you'll stay.

Shifting your identity requires constant work on yourself. Of course, we do this through Coaching, Mastermind and Events but you can do it through reading, watching podcasts and networking with our CEOs looking to scale up.

I think titles like "Managing Director" don't help, as they condition you it's your job to "Manage" the business rather than focus on growth and team building which leads to Scale.

When you see yourself as a Scale Up CEO your subconscious helps you focus on growth rather than operations or putting out the day-to-day fires.

After a rather wonderful 3-course networking dinner in the evening, where there was plenty of idea swapping as well as some great relationships being built, we headed to bed....well most of us did!

A few photos from our kick-off F12 Mastermind Meeting

Day 2 - was where we got practical and tactical and jumped into members' Growth Seats discussing key Leadership, Team and Marketing challenges.

Then we recognised the amazing growth by one of our Mastermind members UKLC who DOUBLED their business in 2023 as well as completed their first 7 Figure Aquisition.

A true TEAM effort and Tregarren was very happy to pick up both awards although as they are fairly heavy I needed to hold one for the photo.

We finished the day with everyone sharing their Organisation charts for review - which was so powerful and shifted everybody's mindset into asking questions about who they needed to recruit next as they scaled up.

(A good question to be asking yourself right now as well)

These mastermind days leave everyone feeling fired up and focused on their top 2 growth goals to drive their companies forward.

I'm already excited to hear about their wins on our Tactical Tuesday calls.

Put time in your Diary now for your CEO Days. Ideally every quarter.

Make sure you go off-site, perhaps to a nice 4/5 star hotel and invest time working on yourself, your business and your scale-up strategies.


If you would like to experience why so many Scale Up CEOs are attending our events to access great Content, powerful Coaching and our amazing Community...then you are in luck!

On February 22nd we are hosting our next Mastermind Accelerator in the day - followed by one of our Legendary VIP Networking Dinners in the evening.

And because we believe in overdelivering value to you when you take action the great news is that you get BOTH events for one very low price - Click Here to find out more and secure your ticket as these events always sell.

We will be covering:

  • How to Level-Up Your Business Strategy and leave with a 1 Page Scale-Up Plan to deliver the results and growth you want in 2024/5
  • Get Scale-Up coaching on Marketing, Sales, and execution Strategies that are proven to work for businesses and will save you time, money and stress
  • Learn how to set a clear and actionable 2024 strategy to Double Your business this year with guest Expert Deri Llewellyn-Davies
  • Master customer conversion secrets to attract more "A" Grade clients to fuel your growth and generate 7 7-figure profits.
  • Experience High-Class networking to connect with ambitious entrepreneurs just like you on the growth journey to exit.
  • Learn the 6 Strategic Questions that every Scale Up CEO Must know if they want to reach their goals in 2024. (These are worth the price alone)

Remember ALL of these events Sold Out last year so grab your ticket now.

Click Here Now to Attend our February Mastermind Accelerator



Would you like to learn from 3 of my top-performing scale-up clients and listen to them explain EXACTLY how they went to 7 Figures....and in one case to 8!!

These interviews were recorded at last year's Scale Up Summit and share how a Recruitment CEO took her business from £400k to over £1m in 12 months, how an eCommerce CEO went from £520K to £1.1m in 12 months and how a third CEO has turned his business around and Scaled UP to over £10M.

This training is 100% FREE - NO e-mail opt-in is required to watch as I want to inspire you as a Scale-up CEO to Level UP your Vision and Goals for 2024.

Just click the image below to get started - make sure you have a pen and paper as they all drop some amazing strategies you can start using this week to grow.

Paul interviewing 3 amazing Scale UP CEOs at our last Scale Up Summit in May 2023


As we head into the Middle of January make sure you are implementing new Sales Strategies and Support Structures to help you drive growth this year.

Because as I say...

You get Paid on what you get...DONE!

Your Coach

Paul Avins




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