Your 24/7 Cold Call Coach: The Secret Sauce

(Perfect for you or your team + AI Prompt Template)

Read time: 6 min

Welcome to a new 🔒 subscriber-only edition 🔒 of my weekly newsletter of Outbound Kitchen. Each week I dive into reader questions about scaling outbound and making it your #1 growth engine. For more: Live Outbound Classes | Podcast

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🗓 Nov 29 - 7:00 AM PT | 10:00 AM ET | 4:00 PM Paris

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The brutal truth about cold calling:

Most sales reps are “practicing” on real prospects, burning chances left and right.

Imagine a Michelin-star chef testing a new recipe on a food critic—without a single practice run.

In 2024, this isn’t just lazy; it’s a recipe for sacrificing quality interactions and leaving prospects underwhelmed.

The Raw Truth About Cold Call Practice

Here's a taste of reality that will transform how you think about cold calling:

Your reps need 1,000 dials to nail 50 real convos, just to practice their opener 50 times. That’s:

• 20 hours of "practice" on live prospects
• 5 business days at 200 calls per day (2 weeks at 100 calls per day, or 4 weeks at 50 calls per day)
• Countless burned opportunities

But what if you could practice those 50 openers in just 30 minutes?

The Power of Daily Practice in Cold Calling

15 minutes a day * 240 workdays = 60+ hours a year sharpening your cold-calling skills. Just a tiny habit, but it’s what separates the Michelin-star reps from the rest.

The math is clear:

waiting to practice on live prospects is incredibly inefficient.

(it can be more if you practice objections that you won't get on every call)

Why practice matters:

1. Skill Refinement & Muscle Memory: Perfect your cold calling “recipe”, objection handling, and conversation skills.
2. Consistent performance: Stay sharp like a top chef ready for any rush.

Before we talk about how you can practice and use your Your 24/7 Personal Cold Call Coach:

Sales reps don’t train enough, here’s why they should.

Unlike sports or music, practice isn’t part of the sales culture. Reps skip skill-building because “numbers matters more” or they fear looking inexperienced.

But here's the truth: In sports, teams train 5x a week.

In sales? Not even close. We need to change this paradigm.

Reality check:

NFL players like Ernest Owusu (now an SDR leader at 6sense) practiced daily for one game. Yet, in sales, we dive straight into calls, barely prepared.

If we want better results, we need to stop winging it and start training like pros.

4 simple ways sales reps can actually train:

• AI Coach: Use tools like ChatGPT for instant, 24/7 practice. - that's why we are here today.
• Role-play: Team up with a manager or peer (scheduling is a pain, but worth it).
• Solo Drills: Practice pitches even while walking the dog.
• Call Reviews: Study your calls and top reps’ for real insights.

Want your own 24/7 cold-call coach? I’ve built an AI prompt, after coaching 100+ outbound reps, to give you a daily, no-excuses practice buddy.

🔓 Access it now, paid subscribers only:

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