Are your advertisements PURPLE COWS?
Mary Yohannan, CTIE
AWARD-WINNING Travel Agency Owner 🌎 and SUCCESSFUL in Loving LIFE! 💕
Are you ready to turn your advertising into a Purple Cow? I am sure if you have been to Lancaster, Pennsylvania you saw many black and white cows on every farm you passed. What if you saw a Purple Cow? Would you sit up in your seat and say "WOW, I have never seen that before"?
I am reading this amazing book, which I will tell you the name at the end of the article because I don’t want you to click off way too quickly. In this book, the author briefly talks about their grumble with businesses who advertise in newspapers, one in particular which I won’t name. You see, he travels a lot and when he is sitting in the bar or breakfast area he sees people reading this one well known national newspaper with full page ads on the back. In an experiment, he started to ask people if they could tell him the name of the business on the back page without looking. Most of the time the reader could not remember the name of the business. WOW!
Imagine that your business did a full-page ad in a national newspaper and it cost you several thousands of dollars but people weren’t even seeing it. I think you would be very upset or if you had a marketing person, probably ask them to rethink where to market your business. The truth is, as a society we have become accustomed to advertisements. We see them everywhere…on the TV, in print, on the side of the road, even on my grocery cart. They are everywhere! Gone are the days when newspapers where one of the only means for people to learn about new products or services.
So is advertising in a newspaper obsolete? No, but you have to now be that Purple Cow, which is the name of the book I was telling you about in the beginning. When you do a marketing campaign that really gets people’s attention and makes your business stand out from the rest, that is when your business will be noticed. People will say to their friends, “On page 6 of this national paper there is this advertisement that you just have to check out.”
So how do you make a Purple Cow out of your business? Well, you will have to read the book but the good news is that Seth Godin writes so well, that this book is such an easy read. You can get through this book in a day, and learn about how society has changed the way we see advertisements and how businesses now have to change they way they advertise to get noticed.
Are you ready to turn your advertising into a Purple Cow?
If you are interested in purchasing the Purple Cow by Seth Godin click here
Until next time, keep being SUCCESSFUL and don't forget to join our Facebook Group...Growth Strategies for Travel Agents
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About the Founder of T.A.S.S.L.E
Mary has an authentic passion for her travel business and has seen her business grown consistently year after year. She has booked a significant number of vacations for so many amazing clients, but it wasn’t always that way for Mary. Even though Mary had the knowledge and expertise, she was struggling to find clients. She wasn’t making enough to help support her family, and started to wonder if this was the career path for her.
One day Mary decided that she wanted to make this a flourishing career, own her own agency, and bring independent contractors onto her travel agency. In just a few short months, Mary did just all of that and more! She implemented a few steps into her daily routine, started systems, and began mentoring her independent contractors with what she was doing. With the steps working in her business and her independent contractors businesses, she decided to put together an all-inclusive program for people who wanted to get into the travel industry. The program shows you exactly how to get clients, how to keep clients, and what you need to know about the travel industry.
Mary recently added Effective Growth Strategies for travel professionals who are open-minded, open-heart, and who are truly looking build their travel business. Her strategies are not to be taken as a "band-aid" or "quick-fix" for a travel business. Each strategy is designed to give the exact blueprint of what is needed implement or master for you travel business. They are each sold separately because everyone is at different stages of their travel businesses, so you may not need all strategies at one time. Mary doesn't believe in paying for something you don't need.