Your Brave Ideas Weekly Review
Caleb Parker
CEO at Brave Corp | Future Proofing Office Real Estate. Award winning Podcast Host of The Caleb Parker Show
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HAPPY FRIDAY!
To be honest, I'm still buzzin over last week's Flexible Space Association Award Gala. I mean, who doesn't like a black tie? But more than dressing fancy, seeing so many all-stars of flex is always an energy booster for me - no matter what the wardrobe attire calls for.
This week I was pleased to join the the Think Tank stage at Anticipate London to discuss the utilization of vacant commercial properties.
There are lots of opportunities out there for repositioning and improving local communities, especially if we think of buildings as part of an ecosystem. Check out my recap here.
(L to R) Ben Tarrant, Caleb Parker , Yalpesh Pajwani, Chris Moriarty and the BBC’s David McClelland
✈️ Leaving On A Jet Plane
Next week I'm off to NYC for the rest of the year.
If you're going to the Global Workspace Association 's Immersive Event next week on Thursday (or the pre-event drinks Wednesday) I hope to see you there!
After that a couple meetings the following week, then off to enjoy the festive season.
Not to worry, there's still a couple more editions of Brave Ideas to follow.
But Lucy and I are looking ahead to 2025, and would love your feedback on what you want to see more of (or less of) as we aim to "level-up" this cheeky media arm.
Drop me a DM with your brave ideas on how we can improve.
This Week's Brain Food
Brave Ideas is curated by Lucy McInally and features ideas, insights, best practices and analysis all categorized under the 6 Pillars of Space-as-a-Service.
Be sure to forward this to your favorite colleague and help them grow!
This newsletter is sponsored by the Brave Consortium.
Our collective of companies help Brave and it's landlord partners reposition office assets to meet the evolving needs of modern businesses.
COMMUNITY
Beyond the City Limits: Strategies for Thriving Suburban and Regional Coworking Spaces
Operators emphasised the importance of community building and partnerships, understanding your local audience’s requirements and reflecting this in your service offerings as well as understanding local market dynamics. Read Suzanne’s article.
🎙️ Place Growing, Not Place Making
in conversation with Adam Hinds and Tom Larsson
Rather than imposing new ideas, it’s about respecting existing communities and evolving their potential…The Truman Brewery redevelopment in East London showcases this philosophy, blending urban regeneration with community needs. Tap into the conversation.
Creating Moments That Matter
The most impactful events are rooted in a clear purpose. So, here’s how to ensure your events leave a lasting impact. Read more from Emilie.
HOSPITALITY
Here's How Hybrid Hospitality Embody Placemaking Principals
They design multi-functional spaces. There are areas to work, connect, meet, eat, retreat and inspire under one roof. Read more from Kristen.
Want Employees to Love Work? Redesign the Experience
says Carlo Benigni, Development Management Partner at Brave Corporation Ltd.
Infuse hospitality to create better workspaces. Traditional offices don’t work anymore. Hospitality changes everything. Read more from Carlo.
TECHNOLOGY
An Office Loses Appeal Quickly If Staff Need To…
says Khushboo Sagar
People expect ubiquitous mobile coverage wherever they are, and with hybrid working now the norm, people accustomed to working flexibly expect workplace connectivity to rival what they can access elsewhere. An office loses appeal quickly if staff need to contend with subpar connectivity every time they walk through the door. Read more from Khushboo
7 Core Principles for Working Smarter with ‘Alien Intelligence’
by Antony Slumbers, Board Member at Brave Corporation Ltd.
Generative AI isn’t just a tool—it’s a form of alien intelligence. Stop thinking of it as a way to do X, Y, or Z faster. Instead, learn to collaborate with it. The result? A mindset shift that unlocks its full potential. Read more from Antony.
That Is Real Digital Transformation
says Phil Kirschner
To maximise value, we should not just be making products to improve how things were done before. We should be making products that allow things to be done in radically new and more exciting ways. Read more from Phil.
WORKSPACES
The 2025 Coworking Megatrends: A Renaissance in the Making
by Liz Elam
Recommended by LinkedIn
The coworking industry continues to evolve rapidly, but some key trends and challenges remain constant. Read Liz’s article on the GCUC blog.
My Trip Down Memory Lane: When WeWork Took a Boatload of Office Space
Do these three things well, and your employees and tenants will love to come into the office. Don't do them and there will be another WeWork in the not-so-distant future. Read Patrick's post and question for the industry
Why London Offices Are in Such Demand
by Tom Howard
Companies are taking more space than they thought they would need, despite the rise of remote working. Read The Times article.
MANAGEMENT
Striking the Balance: Automation and Human Interaction in Flex
by Camille Herinckx, CCO at NCG
At last week’s Brave Ideas panel, we discussed how member expectations for technology have changed over the past three years and what operators can do to ensure the best experience with a mix of automated tech and engagement from centre managers. Read Camille’s article.
Anticipations and Predictions for 2025: The Year of Convergence
by (Landlord) Zac Goodman
Next year will mark a turning point in how we conceptualise office spaces. We'll witness an accelerated alignment of serviced offices and traditional setups. Read Zac’s article.
By 2030, 80% of Europe’s offices will be obsolete
says Carlo Benigni 🚢 , Development Management Partner at Brave Corporation Ltd.
What happens if you don’t act?Your portfolio risks becoming irrelevant. Smart investors are modernizing before it’s too late. Here’s what they’re doing
Those who can flex have an opportunity to capture the upside
says (Landlord) Sascha Lewin
The world of offices has changed and it continues to evolve. Those who stubbornly stick to old, ridgid structures will begin to fall behind. Read Sascha's post
BRAND
Streamline Your Operations and Scale Your Brand
PONT is your all-in-one solution for workspace management, providing a digital platform that automates routine tasks, fosters community engagement, and integrates seamlessly with existing systems. BOOK A DEMO
🎙️ Coworking Marketing Trends
in conversation with Hector Kolonas, Cat Johnson, Taylor Mason, and Reuben Lau
A masterclass in the big trends sweeping across how coworking spaces market themselves to members, partners, creditors, and everyone else. Tap into the conversation.
Why Do So Many Offices Look So… Vanilla?
asks Stuart Robinson
For me, your working environment should be an extension of your vision – a space that embodies your purpose, values, and therefore your culture. Read more from Stuart.
Brands Take Customers On A Journey
says John Williams
Sneak peak clip from The Caleb Parker Show.
FINANCE
🎙️ Follow The Data: Where's The Opportunity In Office Real Estate?
in conversation with Caleb Parker, Founder of Brave Corporation Ltd. , and John Williams
Where exactly is the opportunity for investors & operators who are leaning into the future? Tap into the conversation
Growing Interest In UK Operational Real Estate By Institutional Investors
Could exceed £1trn in collective value. Read the article on Property Week
Coworking Brand Trades Grade II Listed Block
by Tim Burke
The 300,000 SqFt Grade II listed building in Holborn was acquired in 2019 for £300M. Get the rest of the details in this EG article
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See you next week!
Caleb
Thanks for sharing Caleb!
Working with People in Real Estate to Create Destination Buildings & Thriving Workplaces | Saving Time and Costs throughout the Design & Construction Process by Working Transparently with Trust
1w#8 and 9 this week 🚀
Obsessed with coworking, content and community. Host of Coworking Convos and Coworking Out Loud. Author of The Daily Co. Community builder and thought leadership coach.
1wIt was a great chat, Caleb! Thanks for sharing it around. 🙌
Thanks for the shoutout Caleb Parker & Lucy McInally!
Founder of GCUC - The Coworking Conference, Co-Founder of Bottle Rocket Search, Futurist
1wThanks for the shout out Caleb Parker!