YouTube Marketing Statistics For Businesses
Who doesn't love to spend some time on YouTube watching some amazing videos? YouTube is an extremely popular medium that businesses can use for marketing purposes. It offers a sizable potential audience for marketers with over 2 billion monthly active users.
Additionally, using YouTube video content to interact with and educate your target audience, increase brand recognition, and establish trust may be quite effective.
Here let’s see some amazing YouTube marketing statistics for your business in 2023.
YouTube has more than 2.6 Billion Monthly Active Users
With more than 2.6 billion monthly active users, YouTube is accessed by around 25% of the world's population. Together, YouTube Music and Premium have more than 50 million subscribers worldwide.
This suggests that YouTube has a fairly diversified user base and that your company can definitely interact with your target demographic, which is a reasonable assumption.
Second Most Popular Website Globally
After its parent corporation, Google, YouTube ranks as one of the most popular websites on the internet with over 14 billion monthly visitors. The third most frequently used search phrase on Google is "YouTube."
YouTube has the second-highest traffic of any website worldwide, after Google, according to SEMRush. YouTube is frequently used by viewers to find everything from entertaining content to educational films.
Second Biggest Search Engine in the World
One of the intriguing YouTube statistics is this one. In addition to being the second-most visited website in the world after Google, YouTube is also the second-largest search engine.
Since YouTube is a video platform and a tool for finding videos and information, this demonstrates how important YouTube SEO is.
Used by 55% of Marketers
YouTube is the most popular video medium for video marketing and social media branding, with 55% of marketers using it, according to industry research by Social Media Examiner.
By strategically creating or maintaining a presence on YouTube, marketers can stay competitive and guarantee they have a presence on the most important platforms.
Recommended by LinkedIn
Available in 100+ countries and in 80 languages
This demonstrates the video platform's engagement and global reach in powerful terms. YouTube is unquestionably one of the top marketing platforms for companies looking to reach a global audience, it's also fair to say.
In fact, localizing your content is a good strategy to start right now. To post films that will better engage your worldwide audience, hire a translator to translate your material into a variety of languages.
65% of users feel YouTube content feels like real life
This indicates that viewers are engaging with YouTube material in a way that makes them feel as though they are actually experiencing the content.
This is essential to help people feel connected to their passions, hobbies, and regular activities after a year of a global pandemic. This is related to the appeal of the platform to Gen Z customers, who appreciate authenticity in advertising.
The majority of Users watch videos based on YouTube Recommendations
Approximately 4 out of 5 people occasionally watch videos depending on what YouTube suggests in the sidebar.
In order for YouTube to understand the subjects of your videos and be more inclined to promote you, you must improve your material and use YouTube hashtags.
Second most downloaded iPhone app in 2021
YouTube was the second-most downloaded iPhone app in 2021, just ahead of TikTok. This demonstrates the platform's present appeal, particularly on mobile where it is practically constantly accessible to the audience.
Level Up Your YouTube Marketing Today with the Best Digital Marketing Services
In conclusion, YouTube is not merely a platform for millennials, B2C marketers, and amusing cat videos. B2B marketers have a tonne of options to engage potential clients and offer helpful material in a format that more and more consumers are consuming thanks to YouTube.
How-to tutorials, product reviews, sponsored entertainment videos, and informational films are all excellent ways to increase brand awareness, serve your customers, and turn leads into paying customers.
Being one of the best digital marketing companies HTIC Global offers data-driven insights into the material that your customers enjoy to enhance your YouTube marketing strategy. HTIC Global enhances your content ideation by taking care of your social media marketing to help you create stronger connections with your viewers by providing information on subjects of interest and who is driving the conversation.