IDEA Council

🌟🎉 Happy Holidays and a Joyous New Year from the IDEA Council! 🎉🌟 As we reflect on an incredible year, we want to extend our deepest thanks to all of our amazing volunteers. Your dedication, passion, and hard work have made a lasting impact, and we are beyond grateful for your commitment to advancing inclusion, diversity, equity, and accessibility. Cheers to you and all you do! 🎉 #HappyHolidays #HappyNewYear #Gratitude #IDEACouncil #VolunteerAppreciation #IDEACouncil

💌 To Our Founding members who are moving on… In this transition, the members of the IDEA Council want to express our deepest gratitude for your relentless and fearless advocacy for diversity, equity, inclusion, and access in the marketing research industry. Your vision and dedication have sparked meaningful and productive conversations to create a culture of inclusivity that will have a lasting impact. Your commitment to increasing access and belonging for marginalized populations has been genuinely inspiring. You've made our industry more inclusive and equitable by amplifying often silenced voices and giving life to projects like Research on Research, On Good Terms, How to Ask: Race and Ethnicity Questions, Sexual Orientation and Gender Identity reports, and the IDEAtor Apprenticeship. Thank you for your resilience, support, and leadership of this crucial initiative. Your efforts have ensured that everyone feels seen, valued, and empowered. Your legacy is one of hope, progress, and an unyielding pursuit of justice and equality. As we move forward, we are inspired by your example and remain dedicated to continuing the work you've started. We are deeply grateful for your contribution. All, please join us in thanking these selfless volunteers and their contributions to our industry! Dyna Boen Jackie Chan Tchicaya Ellis Robertson, Ph.D. Alfred Ishak Lilah Raynor

Day 2 of the 2024 IDEA Forum is kicking off! Thank you to our line up of speakers making this content relatable and achievable for your research quality needs with DE&I in mind. Janelle A. James Victoria Ekwenuke Justine Bassman Patrick Madden Ashley Colquitt-Finley Mary Hunter Hannah Kaplan, MPH Feyla McNamara Vincent Singer Angela Orlando, Ph.D. Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

It's workshop day! The 2024 virtual Idea Forum kicks off in a few hours with a workshop by Kisha Payton (Escalent) and Jane Ottensmeyer (C Space). Workshop: Your Inclusive Research Game Plan: Hands-On Strategies to Drive Real Change Kick off the IDEA Forum with Your Inclusive Research Game Plan, a dynamic, hands-on workshop that equips you with foundational tools to apply equitable insights well beyond the conference. Guided by a DEI Mindset Map and behavioral science frameworks, you’ll work alongside peers to map your current position, assess stakeholder dynamics, and develop a practical action plan that turns equitable approaches from ideas into lasting practices. It's not too late to register for the free event! Workshop link: https://lnkd.in/gXeYZNQ6 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

TOMORROW! The 2024 virtual IDEA Forum kicks off tomorrow afternoon. It's not too late to register to learn more the intersection of data equity and research quality. There's a workshop tomorrow and Thursday is packed with smart sessions by some of the industries most inclusive voices. See you soon! Free workshop: https://lnkd.in/gXeYZNQ6 (Wednesday's link in comments!) Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

*SPEAKER SPOTLIGHT* We're happy to announce that Vincent Singer from IQS Research will be leading a session at the 2024 virtual #IDEAForum titled "Mindful Touchpoints: Equity, Empathy, & Trauma-Informed Care in the Suicide Loss Community." Learn how he and IQS Research saw an opportunity for people to share one of the most difficult experiences of their lives, which demanded their consent and a mindful approach in multiple stages to achieve it. They strove to ensure the study's intention to conduct sound research did not take precedence over the potential for harmful impacts on the participants. They knew Equity, Empathy, and Trauma-Informed Care were necessary for harm reduction. As researchers, we have the responsibility to create safe physical and mental spaces to foster powerful insight. Tune in for their unexpected learning by taking this people-first approach. Vincent will be informing us how to consider the following when designing our research: 1️⃣ How to consider Equity, Empathy, and Trauma-Informed Care when applying consent measures within a survey instrument 2️⃣ Using multiple variables to build a “compassionate” outreach and messaging strategy 3️⃣ Understanding that equity, empathy, and trauma-informed care have the potential to yield previously uncaptured insights Register for all the sessions on December 4th as part of the free, virtual 2024 Idea Forum here: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

*SESSION SPOTLIGHT* Wrapping up our Day 2 of the 2024 virtual #IDEAForum is Angela Orlando, Ph.D. from Key Lime Interactive and her session titled "Redefining Research: How the Inclusivity Index™ Empowers Broader Voices." Angela's crafted this dynamic session to be designed for researchers eager to assess and enhance the inclusivity of their recruitment strategies and research methodologies. She will showcase the Inclusivity Index™, where you can discover how to identify representation gaps and ensure diverse user perspectives, ultimately driving more equitable and impactful research outcomes. In this session, you will learn: -Mindful recruiting tip for diverse voices -How to measure inclusivity with data -Ways to showcase and improve inclusivity BONUS! Participants of this session will receive the Inclusivity Index™, a DEI rating tool for more inclusive UX and CI research. Register for all the sessions on December 4th as part of the free, virtual 2024 Idea Forum here: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

*SPEAKER SPOTLIGHT* We're happy to announce that Vincent Singer from IQS Research will be leading a session at the 2024 virtual #IDEAForum titled "Mindful Touchpoints: Equity, Empathy, & Trauma-Informed Care in the Suicide Loss Community." Learn how he and IQS Research saw an opportunity for people to share one of the most difficult experiences of their lives, which demanded their consent and a mindful approach in multiple stages to achieve it. They strove to ensure the study's intention to conduct sound research did not take precedence over the potential for harmful impacts on the participants. They knew Equity, Empathy, and Trauma-Informed Care were necessary for harm reduction. As researchers, we have the responsibility to create safe physical and mental spaces to foster powerful insight. Tune in for their unexpected learning by taking this people-first approach. Vincent will be informing us how to consider the following when designing our research: 1️⃣ How to consider Equity, Empathy, and Trauma-Informed Care when applying consent measures within a survey instrument 2️⃣ Using multiple variables to build a “compassionate” outreach and messaging strategy 3️⃣ Understanding that equity, empathy, and trauma-informed care have the potential to yield previously uncaptured insights Register for all the sessions on December 4th as part of the free, virtual 2024 Idea Forum here: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

*SESSION SPOTLIGHT* We are pleased to welcome Hannah Kaplan, MPH and Feyla McNamara as session hosts at the 2024 virtual #IDEAForum happening on December 4th. This duo will explores the collaboration between Tides for Reproductive Freedom, a BIPOC-led nonprofit abortion fund, and Southpaw Insights, a primary research company, as they conducted a first-of-its-kind statewide survey with birthing people ages 16+ in Massachusetts about the perceptions of and experiences accessing and considering abortion. Their session is titled "Research Firm Meets Grassroots Organization: Learnings from the Community Access Scan" Together they have been working on this year-long project that embedded equity into the entire research life cycle and centered the voices of communities most affected. Disclaimer: This presentation does not endorse or promote any political agendas nor necessarily reflect Insights Association's views. Attendees from this session will learn… ✅ The impact and execution of producing statistically credible state representative data while hearing from Tide’s direct constituents on the ground. ✅ How a co-creation mindset between researchers and stakeholders shaped a methodology that met respondents where they were and led to recommendations grounded in relevance. ✅ About the tensions, challenges, and successes aligning consumer research methodologies with a grassroots approach. Register for the sessions on December 4th as part of the free, virtual 2024 Idea Forum here: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association

*SPEAKER SPOTLIGHT* Join Mary Hunter from Data Larks and her rapid session at the 2024 #IDEAForum on December 4th. She will share with us more about applying inclusive practices to drive equitable outcomes and business impact in your research executions. To accurately capture today’s consumer, innovation is essential. New tools and technology exist to help researchers enhance representation, reduce biases, and amplify diverse perspectives. But access does not equal success. Tools and technology can only achieve equitable outcomes when successfully applied. And which ones are most effective? In this session, Mary will share essential practices you can apply immediately to drive inclusive research decisions that lead to equitable outcomes and drive research value through more accurate, nuanced insights. These include: 📝 Strategic Planning 🟢 Inclusive Collaboration 📊 Analytic Techniques Register for all the sessions on December 4th as part of the free, virtual 2024 Idea Forum here: https://lnkd.in/gi7zxSY3 Thank you to our event sponsors Ebony Marketing Systems and Applied Marketing Science! #IDEACouncil #IDEAForum2024 #DataEquity #DataQuality Insights Association