Kellogg Executive Education | B2B Marketing: Growth Strategies for Your Organization

Kellogg Executive Education | B2B Marketing: Growth Strategies for Your Organization

Higher Education

Accelerate business growth with innovative B2B marketing strategies

About us

According to a recent Gartner trends report, "Change is the only constant in B2B marketing." This change has been accelerated by the increasing digitalization of customer journeys. Just like in business-to-consumer (B2C) marketing, business-to-business (B2B) buyers have also shifted to digital platforms. To keep up with these changes, industry professionals need to grasp the language of B2B marketing, understand foundational principles, focus on the customer, adopt emerging technologies, and utilize essential tools that have reshaped B2B marketing during the pandemic and will continue to drive organizational growth in the future. Kellogg Executive Education offers an eight-week B2B Marketing: Growth Strategies for Your Organization program. This online program provides a comprehensive view of the value and scope of B2B marketing and a detailed guide on the strategies and techniques for creating a robust B2B marketing action plan for your organization. Enrollment Partner: Emeritus

Website
https://emrt.us/KLG-BMKT-LI-AU
Industry
Higher Education
Company size
501-1,000 employees
Headquarters
Evanston

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