Make Better Podcast

In our recent episode of Make Better, we had the pleasure of chatting with Eric Smith, SVP of Growth at Incremental Media. Eric shared the top 10 lessons he's learned over the last decade(DECADE) of being in the podcast industry and trust us... They are invaluable. 🎧 Top Lesson: Some Podcasts Just Work One of the standout lessons from Eric's experience is that certain podcasts consistently deliver results. The key? Strong connections between hosts and their audiences. Rather than overthinking it, brands should lean into shows that have proven success with similar products. These hosts and audiences often create a perfect storm for high engagement and conversion. 💡 Additional Learnings: - Demographics Aren't Everything – While it's tempting to target niche shows aligned with specific products, some broader audiences and hosts convert better even if they don’t perfectly match the brand's target. - Mid-Sized Brands Shine – Mid-sized brands (50–500 employees) see the best podcast ROI. They’re big enough to measure impact and benefit from podcasts but small enough to need the lift. - Host-Read Ads Are Powerful – Authenticity is key. Hosts who have tried a product can deliver more genuine reads, creating stronger resonance with listeners. If you're looking to dive into podcast advertising or refine your strategy, these insights can help you make smarter decisions. Listen to the full episode for more actionable tips from Eric and check out Incremental Media! Give it a listen! https://lnkd.in/gMgh6Kk2 #PodcastAdvertising #GrowthMarketing #InfluencerMarketing #IncrementalMedia #MarketingStrategies #AdvertisingSuccess

Learn directly from Adam McNeil as he describes how pixel-based attribution is changing the game for both buyers and sellers in the podcast space. Not only from an "increase conversions attributed" perspective, but how it opens up the space to brands who can't rely on or run promo codes. It also allows you to see top-of-funnel metrics, which are critical, but so often ignored — specifically when it comes to optimizing and seeing early results(site visitors, visitor rate, etc). Get a deep dive into the nuances, technicalities, and a high-level overview of how pixel-based attribution in podcast advertising actually works, and stay ahead of the curve. Listen Here https://lnkd.in/gZgMVDwh Brought to you by Podscribe #attribution #makebetter

Check out Ep.18 "Pixel Progress Not Perfection" — A deep dive into how Pixel-Based Attribution for podcast advertising actually works! What is it and how does it "technically" work?!? Why is it complicated and why has it taken so long for the industry to adopt? Learn the ins and outs from Adam McNeil and Amelia Coomber on the how, why, what, and when of advanced measurement for podcast advertising! Give it a listen today! https://lnkd.in/gZgMVDwh Big shoutout to our amazing producer/editor Syd Klassen-Rosewarn! Brought to you by Podscribe #podscribe #podcast #advertising #attribution #podcast

What is #DAI and how does it really work...? 🤷♂️ Adam McNeil and Amelia Coomber dove deep into this topic on the latest episode of MB! Give it a listen if you haven't already! https://lnkd.in/epPSbqtg Brought to you by Podscribe

🚨 Ep.16 is out now!🚨 We took a bit of a detour from our usual programming and instead did a master episode breaking down podcast industry terms, metrics, and KPIs! What they mean, how they work, and where they are relevant! Adam McNeil breaks down everything from baked-in vs DAI, the difference between a "Make Good" and an "Added Value" along with critical full-funnel KPIs like visitor % and conversion rate! Check out Ep16: Decoding The Podcast Ad Space - Mastering Metrics & Methods for 2024 → https://lnkd.in/epPSbqtg Also, take a peek at our new logo animation created by the amazing mohammad sheikhbahaei!! Make Better is brought you by Podscribe

🎙 Just dropped: Ep.15 - Mastering Monetization and Engagement with special guests Liv Kiely and Jalen Hutchinson from The Athletic! 🎙 This time around, Liv and Jalen join us in dissecting ad reads from Cuts Clothing, Butcher Box, and Chime. Dive deep into the conversation as we explore the nuances of advertising from both the buyer's and seller's perspectives, uncovering valuable best practices and pinpointing areas ripe for enhancement. Tune in today! https://lnkd.in/gw4apm_M Brought to you by Podscribe

🚨Episode 15: Mastering Monetization and Engagement for Publishers🚨 This episode features special guests, friends, and legends Liv Kiely and Jalen Hutchinson from The Athletic! Alongside your hosts Adam McNeil and Amelia Coomber. From specialized shows that cater to hardcore fans of individual NFL teams to expansive broadcasts that cover the sports spectrum, Liv and Jalen detail the process of turning expert writers into podcast hosts and ad enthusiasts, revealing how authenticity and in-depth analysis can foster a unique listener connection. This episode is a deep dive into the art and science of podcast monetization and audience expansion from a publisher's perspective. Listen as we peel back the layers on how to craft ads that captivate, transform skilled writers into podcast personalities, and harness audience data to fuel remarkable growth. For publishers navigating the complexities of matching content with the ideal advertisers or seeking to leverage distinctive audience demographics, this episode is packed with firsthand experiences and actionable strategies for success. 🎙 Give it a listen now! → https://lnkd.in/gw4apm_M Because Adam McNeil...why make good when you can MAKE BETTER!! 💜 Brought to you by Podscribe #makebetter #podscribe #podcast #postcastadvertising #publishers #podcastmarketing

🎙 The latest episode of Make Better is live! 🎙 This special episode features guest host Lindsay Smith, VP of Audio Insights and Creative, at @adresultsmedia (a leading agency in creator-based audio and video advertising) In this episode, Lindsay Smith touches on the role of AI in podcast advertising, particularly for "translations" to reach a broader audience. However, she stresses the irreplaceable value of human creativity and experience in creating authentic and relatable ad content, suggesting that while AI has its place, it cannot fully replicate the human touch required in storytelling and ad creation. Listen as Adam McNeil(ADOPTER Media, A Podcast Advertising Agency), Amelia Coomber(Podscribe), and Lindsay Smith(@adresultsmedia) dissect ads from Beam CBD, Babbel, and CBD Distillery. They discuss their strengths as well as areas for improvement ranging from concise, impactful messages to longer narratives that, while might need a little fine-tuning, really hit the mark and go above and beyond when it comes to authentic endorsements and personalized storytelling. Give it a listen now! → https://lnkd.in/g-eknRZf ⭐ Brought to you by Podscribe with a special thanks to Producer, Syd Klassen-Rosewarn, from the team at ADOPTER Media, A Podcast Advertising Agency #podscribe #podcastmarketing #podcastadvertising #makebetter #podcast

🚨 AND WE'RE BACK! 🚨 Checkout the latest episode of Make Better featuring guest host Lindsay Smith, VP of Audio Insights and Creative, at @adresultsmedia (a leading agency in creator-based audio and video advertising) In this episode, Lindsay Smith touches on the role of AI in podcast advertising, particularly for "translations" to reach a broader audience. However, she stresses the irreplaceable value of human creativity and experience in creating authentic and relatable ad content, suggesting that while AI has its place, it cannot fully replicate the human touch required in storytelling and ad creation. The episode provides a detailed examination of three specific ads from Beam, Babbel, and CBD Distillery. Listen as Adam McNeil(ADOPTER Media, A Podcast Advertising Agency), Amelia Coomber(Podscribe), and Lindsay Smith(@adresultsmedia) dissect each ad, discuss their strengths as well as areas for improvement ranging from concise, impactful messages to longer narratives that, while might need a little fine-tuning, really hit the mark and go above and beyond when it comes to authentic endorsements and personalized storytelling. Give it a listen now! → https://lnkd.in/g-eknRZf ⭐ Brought to you by Podscribe with a special thanks to Producer, Syd Klassen-Rosewarn, from the team at ADOPTER Media, A Podcast Advertising Agency #podscribe #podcastmarketing #podcastadvertising #makebetter #podcast

🚨 AND WE'RE BACK! 🚨 Checkout the latest episode of Make Better featuring guest host Lindsay Smith, VP of Audio Insights and Creative, at @adresultsmedia (a leading agency in creator-based audio and video advertising) In this episode, Lindsay Smith touches on the role of AI in podcast advertising, particularly for "translations" to reach a broader audience. However, she stresses the irreplaceable value of human creativity and experience in creating authentic and relatable ad content, suggesting that while AI has its place, it cannot fully replicate the human touch required in storytelling and ad creation. The episode provides a detailed examination of three specific ads from Beam, Babbel, and CBD Distillery. Listen as Adam McNeil(ADOPTER Media, A Podcast Advertising Agency), Amelia Coomber(Podscribe), and Lindsay Smith(@adresultsmedia) dissect each ad, discuss their strengths as well as areas for improvement ranging from concise, impactful messages to longer narratives that, while might need a little fine-tuning, really hit the mark and go above and beyond when it comes to authentic endorsements and personalized storytelling. Give it a listen now! → https://lnkd.in/g-eknRZf ⭐ Brought to you by Podscribe with a special thanks to Producer, Syd Klassen-Rosewarn, from the team at ADOPTER Media, A Podcast Advertising Agency #podscribe #podcastmarketing #podcastadvertising #makebetter #podcast