Meta for Business

🎙️ THE LATEST AND GREATEST FROM OUR FAM OF APPS 🎙️ 🪡 Threads: Now you can share your custom feeds that you’ve created on Threads. Also, you can explore public feeds under a new Feeds tab on profiles, and pin feeds you like to your home screen for quick access to your favorite profiles and topics. 🏷️ Meta’s Ads Products: Expanding GenAI transparency, Meta’s labels are designed to help people understand when images and videos have been created or significantly edited with our in-house generative AI tools. 💬 WhatsApp: New ability to add WhatsApp to Accounts Center to easily cross post your WhatsApp Status, or log in to multiple apps with the same account. 🎦 Edits: Coming soon! “Edits” is a new video editing app launching next month, and is a full suite of creative tools. The new app will house a dedicated tab for inspiration, a much higher quality camera, and all the editing tools you’d expect. You can preorder the app today in the iOS App Store, and it’s coming to Android soon.

Even more control over brand safety and suitability? 🛡️✔️ Create a block list for any category? ⛔✔️ Compatible with our first-party inventory filters? 🤝✔️ Extra peace of mind? ✌️✔️ These are some of the reasons we’re excited for third-party content block lists to launch with our Meta Business Partners DoubleVerify and Zefr — in addition to Integral Ad Science, who we’ve been testing with over the last few months. Get in touch with your Meta Business Partner, and learn more here: https://go.fb.me/dbnf8d

New solutions to help you drive campaign performance! We’re testing new Advantage+ AI features and introducing more experimentally proven recommendations in Ads Manager to help you create more effective and efficient campaigns that align with your goals. ✅ Check them out and head here for more info: https://go.fb.me/hvix6y

How important is it to message your customers? Business messaging is more than just about sliding in DMs and vice versa, which is why we’re building on our tools so you can offer great customer experiences at every touch point. 🥰 THIS is your chance to create richer experiences so you can: • Find new audiences • Deepen your relationships with customers. • Share timely and engaging updates.  • Annnnnnnd drive sales ofc!  Watch to see our Do’s and Don’ts for each app and for more messaging solutions head here: https://go.fb.me/97qs3e WhatsApp Business Instagram for Business

🔮 3 Predictions for Performance in 2025 As January wraps, here's some thoughts on how we think advertising will evolve for people and marketers this year. 2025 will be a foundational year for AI, as it unlocks new connections, a new generation of fast-growing businesses, and new experiences for people. • A Year of New Connections: AI will help people find personalized content faster and more easily, enabling creators to build communities and businesses to find customers. This is already starting to take shape on our platforms, in 2024 improvements to our AI-driven feed and video recommendations have led to an 8% increase in time spent on Facebook and a 6% increase on Instagram. •A New Generation of AI-Powered Businesses: AI tools that can automate operations, reach customers, and create content faster than ever before will fuel a new generation of fast-growing businesses that can master these technologies. More than 1 million advertisers have created 15 million ads with our generative AI tools, saving them time and allowing marketers to focus on growing their businesses. • Brands Differentiate with New Experiences: Video, messaging, and AI agents will be key differentiators for brands that get these experiences right. Businesses in Latin America and Asia have made business messaging table stakes, and this year we expect to make progress towards a future where every business will use an AI agent to support everything from customer service to sales. Brands will also continue to use gen AI tools like Meta’s Advantage+ Creative image animation to make their campaigns more dynamic. Nordace, a global luxury travel bag and accessory company, realized a 27% increase in ROAS after recently using the feature. Your turn! Share some of your takes for performance this year in the comments. ⤵️

Have you started to play around with Meta AI in Advantage+ yet? Alfred Chehebar, Founder and CEO of ObjectsHQ shares how useful it can be for your biz especially when you have limited resources. His top tips: 🫂Make sure your content is still relatable and human-first 📸Great photography in your ads is a must! ✨AI only enhances what you give it in the first place. Get started today: go.fb.me/zpph1g

Are you trying to take your video content to the next level? Watch and learn. Get started with meta.ai

What’s the best way to find out which creative you should scale? 🧐 Deepti Janveja, Head of Growth Marketing at Seed, shares her take on how Advantage+ Shopping Campaigns have helped the health brand become more efficient and grow. 🌱 She also gives us a hot take on creator content — watch here. 🔥 Get started with ASC: https://go.fb.me/fz9tod

Let's start the New Year with the latest and greatest from our fam of apps! 📺 Instagram Broadcast Channel: Further engage with your audience through replies, prompts, and insights to help grow your following. 📞 WhatsApp: Take your calls to the next level! Enjoy improved call quality, a revamped desktop calls tab, and the ability to ring specific contacts within a group. 💬 Messenger: Updates include AI-generated backgrounds, video and audio voice messages for missed calls, background noise suppression, hands-free calling, and more. 👀 Reels: Test the waters with Trial Reels on Instagram! Share reels with people who don’t follow you and see what resonates. Stay tuned for more updates. ✨

For you, your business, or both! Let us know in the comments how you want to glow up this year. 🤩 And if one of your wishes is to use more Meta tools to grow your biz, then start here: https://go.fb.me/q427vu