Pinterest Business

“To help effectively scale your lower-funnel campaigns on Pinterest, we have a suite of tools to help you drive success.” 📌 Hear more from Pinterest's Performance Solutions pros Maddie Guy and Marley Garrabrant on how you can unlock peak performance, in episode 10 of Creating for Pinterest 👉 https://lnkd.in/gHgn2jHs

Pinterest's own Judy Lee appeared on the client voices panel at Event Marketer's Agency Forum today. She shared “At Pinterest, we value creativity and inspiration. I would hope that any partner who wants to work with us actually uses our platform. I love when I see prospective partners use their Pinterest boards to tell me more about them.” 📌

It was a pleasure to sit down with fellow American turned Londoner Jack Benjamin last week for my first interview since moving to the UK this summer. We discussed what brought me to Pinterest originally and still keeps me here. From how we’re optimizing our product with AI to drive performance on Pinterest, to why we’re the best partner for retailers to reach engaged users who are leaned in and ready to shop. All of this on a positive platform where we’re proving there’s a business model in doing good. Give The Media Leader UK podcast episode a listen here: https://lnkd.in/gxguxUFP 

Today Pinterest announced its Q3 2024 Earnings. Here are some highlights:  🚀 Another strong quarter of business results: 18% growth year-over-year. Pinterest is winning more budget from large advertisers because they’re seeing increased returns.  ⬆ 537 million Monthly Active Users, another record. Users grew in all reported regions. Gen Z remains a bright spot and remains the fastest-growing and largest demo on Pinterest. 🤖 AI has transformed our business, delivering highly-personalized user experiences and greater performance for advertisers. ⏩ Pinterest more than doubled clicks to advertisers for the 4th quarter in a row. Lower funnel revenue is the fastest-growing part of the business. 🛍 Shopping: Pinterest has never been more actionable. We’re the only platform where users can find inspiration, curate and shop all in one place.

Pinterest trifft Gen AI und möchte Google und Meta im Ad Game mehr Konkurrenz machen – pünktlich zur Holiday Season 🍂! AI-gestützte Werbelösungen und Promotions sollen das Werben vereinfachen und den Lower Funnel fokussieren, um mehr Conversions zu pushen. Pinterest präsentiert mit der Performance+ Suite und Promotions innovative Tools, die es Marken und Advertisern erleichtern, ihre Kampagnen zu optimieren und den ROI zu steigern. Besonders zur Shopping-Saison, wie dem bevorstehenden Black Friday, könnten die Funktionen mehr Advertiser locken. Hier gibt es einen Einblick (alle Details zu Pinterest Presents findest du im Beitrag in den Kommentaren). 🎯 Die Performance+ Suite liefert KI-basierte Automatisierungen, die bis zu 50 Prozent weniger Aufwand und bessere Ergebnisse bieten sollen – von Conversions bis hin zu Katalogverkäufen. 🎯Promotions: Personalisierte Angebote können Conversions laut Tests um fast 13 Prozent steigern. 🎯Kreative KI-Tools: Marken können mit der Gen-AI maßgeschneiderte Hintergründe für ihre Produkte generieren lassen. Mit über 522 Millionen monatlich aktiven Usern weltweit, davon 19 Millionen in Deutschland, ist Pinterest eine relevante Plattform, um Markenprodukte zielgerichtet zu präsentieren; immerhin ist die Kaufintention im Entdeckungskontext meist gegeben, wie Pinterest-Deutschlandchef Martin Bardeleben weiß. Die Integration von Lower-Funnel-Strategien und die stetige Weiterentwicklung der Shopping-Funktionen, aber auch Creator-Optionen (Stichwort: Collages remixen) machen Pinterest zu einer Plattform, die für Creator wie Advertiser nur an Relevanz gewinnen wird. Bist du regelmäßig auf Pinterest aktiv, vielleicht sogar als Advertiser? © 📷 Pinterest via Canva

Don't miss out! Performance in a Privacy-Centric World. Get the tools you need to take control of your data collection and measurement, increase visibility and optimize your marketing campaigns—without relying on third-party cookies. It's all happening live! Register now 👉https://lnkd.in/gZ28Y9QN 🗓️ Tuesday, September 17, 2024 at 8am PDT | 11am EDT

How did KLM use Pinterest to boost sales? - With Premiere Spotlight, they maximised visibility, driving direct response actions like flight bookings and add-to-carts - With retargeting campaigns, they ensured higher conversion rates and kept KLM top-of-mind with potential travellers The result? +5.9% incremental lift in add-to-cart actions and 77% improvement in checkout CPA YoY. Keep reading for a look at KLM's full strategy from 🛫 take off to 🛫 landing 👉https://lnkd.in/gJv6u3Tr KLM Royal Dutch Airlines, Femke de Zeeuw, dentsu

Pinterest reported Q2 2024 Earnings today. Here are some highlights: 📍Robust Revenue Growth: $854 million – an increase of 21% revenue growth as Pinterest gained share of advertising budgets with some of the world’s largest brands. 👯 User Growth: Another all-time high of 522 million Monthly Active Users, a 12% increase year-over-year, with growth in all regions and user cohorts. 🛍 People are shopping on Pinterest: It’s easier than ever to shop on the platform. From new experiences, like Shop the Look Video and filters that help users find items on sale, Pinterest is more fun and personalized than ever. 🤖 The power of AI: Pinterest’s AI-powered ad stack is driving performance for advertisers. New AI-enabled and automation tools, like Performance+, simplify campaign setup and drive results.

Watch Carley Caldas, VP, Brand Marketing & Media at eos Products, share how Gen Z turns to Pinterest for product discovery—and what this seamless shopping experience means for your brand.

Everyone needs a Personal Board of Directors. I am incredibly lucky to have go-to advisors who are remarkable leaders and people I trust deeply. Thank you to The Wall Street Journal’s Sarah E. Needleman for giving me the space to give credit where credit is due – to a few of my most trusted mentors and friends: Carlos Rodriguez, Dana Bowers, Laura Alber, and Michael Rich. https://lnkd.in/gyMY_gzA