Romanian Healthcare Conference & Expo

🩺 Our Mystery Shopping Agency division is uncovering the 2024 Romanian Customer Care landscape in our study and the Healthcare industry is in today’s spotlight!   🌟 The human touch prevails and phone interactions stand out, with patients praising the empathy and efficiency of healthcare representatives. This speaks volumes on the critical role of human connection in healthcare, even in an increasingly digital world. 💻 But the digital disconnect is real as the study highlights a stark contrast between phone support and digital channels. Lengthy email response times and a tendency to redirect patients away from social media towards less convenient channels create unnecessary barriers to care. 📉 The data speaks and while a 69% FCR on social media might seem decent, the high dissatisfaction with being redirected elsewhere reveals a missed opportunity to provide truly seamless support. This disconnect contributes to negative NPS scores, particularly for email and social media interactions. 💡 Healthcare providers excel at delivering compassionate care in person and on the phone, but there's a pressing need to translate this human touch into the digital realm. Streamlining email communication and empowering social media teams to provide comprehensive support could significantly enhance the patient experience and boost overall satisfaction. Patients crave accessible, empathetic support across all channels and the healthcare organizations that rise to this challenge will improve patient satisfaction, and they will achieve it while building stronger, more trusting relationships with their communities.   🚀 Stay connected as we continue to showcase the Romanian Customer Care landscape, one industry at a time!   #CustomerExperience #CustomerCare #MarketingInsights   P.S. Curious to see how your healthcare organization compares or want a deeper dive into the industry data? Reach out, and we'll share the insights.

🩺 The 2024 Romanian Customer Care landscape is uncovered in our study and the Healthcare industry is in today’s spotlight!   🌟 The human touch prevails and phone interactions stand out, with patients praising the empathy and efficiency of healthcare representatives. This speaks volumes on the critical role of human connection in healthcare, even in an increasingly digital world. 💻 But the digital disconnect is real as the study highlights a stark contrast between phone support and digital channels. Lengthy email response times and a tendency to redirect patients away from social media towards less convenient channels create unnecessary barriers to care. 📉 The data speaks and while a 69% FCR on social media is decent, the high dissatisfaction with being redirected elsewhere reveals a missed opportunity to provide truly seamless support. This disconnect contributes to negative NPS scores, particularly for email and social media interactions. 💡 Healthcare providers excel at delivering compassionate care in person and on the phone, but there's a pressing need to translate this human touch into the digital realm. Streamlining email communication and empowering social media teams to provide comprehensive support could significantly enhance the patient experience and boost overall satisfaction. Patients crave accessible, empathetic support across all channels and the healthcare organizations that rise to this challenge will improve patient satisfaction, and they will achieve it while building stronger, more trusting relationships with their communities.   🚀 Stay connected as we continue to showcase the Romanian Customer Care landscape, one industry at a time!   #CustomerExperience #CustomerCare #MarketingInsights #TouchPoints #HealthcareIndustry   P.S. Curious to see how your healthcare organization compares or want a deeper dive into the industry data? Reach out, and we'll share the insights.

🗓️ Mark your calendars! We are thrilled to partner with The Future of Creativity to bring you an exclusive look at the world's most groundbreaking campaigns on July 31st, starting at 6:30 PM at the @Hilton Garden Inn. This isn't your average marketing event. At the 19th edition of The Future of Creativity we will be diving deep into the most impactful campaigns awarded at the 71st Cannes Lions International Festival of Creativity. Are you looking to set the stage for a successful year by learning from the industry's finest? There will be no better chance to get inspired by award-winning creativity and innovative marketing strategies and to gain valuable insights into the latest trends and best practices shaping the industry, whether you’re a marketer, brand manager or creative. Find out more and secure your spot: https://lnkd.in/dNnVzdrE #TheFutureOfCreativity #marketing #creativity 

🔬Explore the future of OncoCare in this insightful PRO TV article 🔖 with key findings and strategic stats from the third Romanian Healthcare Conference & Expo edition ➡️ https://bit.ly/RHCEonPROTV. Here are just some of the interesting topics 💡 debated by the 2024 game-changing speakers together with over 130 healthcare professionals: the vital importance of integrating #MultidisciplinaryCommittees in oncology care nationally, reducing the stigma associated with cancer through education programs, the role of the #PatientNavigator from symptomatology, to diagnosis and informed decisions about oncological treatment, #PET /CT the most modern medical investigation of the moment regarding the early detection and staging of cancer, the impact of artificial intelligence regarding the speed and precision of #Imaging work, the critical need for educational programs to raise awareness about the importance of #Prevention for health, the importance of developing a #Telemedicine infrastructure in a country where most oncologists are concentrated in just a few cities, the role of #AI regarding interoperability and effective data management for medical ecosystems, how we reduce the influence of #Socialinequality regarding the incidence of oncological cases through the National Plan to Combat Cancer, etc. 🎙️Madalina Vilau, CX Consultant, Marketing Insiders Group Managing Director, and R.H.C.E. founder highlights:  "Although cancer statistics are alarming, the cutting-edge technology and doctors' passion have an impressive echo regarding change for the better. Slowly, new figures that are more optimistic and closer to patients and medical practitioners are emerging. Radiology with AI integration now analyzes medical cases about 30% faster and reduces the degree of human error. If #MedCare is provided by multidisciplinary committees, the mortality rate of oncology patients can decrease by approximately 18% - all while the quality of life and treatment increases. Here are just two examples that show healthcare reform is a process that is gaining momentum and bringing the first results. This year's conference taught us about empathy, determination, innovation, operational vision, and collaboration for a better future where medical boundaries are becoming smaller and smaller." Read on, get in the middle of the action with the full CONFERENCE AGENDA via ➡️ https://lnkd.in/eBwp4u-Y. #RomanianHealthcareConference #MedTech #PatientNavigation #FutureOfOncology #MedicalInnovation #AI #PreventionCulture #PatientExperience #HealthLeaders

We concluded the 3rd edition of Romanian Healthcare Conf &Expo with an insightful MedTech Panel focused on the frontier of medical technology and its role in transforming care. Led by Delia NECULA, MBA, Angel Investor & Business Mentor, President of the MedTech Committee at InnovX & Board Member at Bravva Angels, the panel featured Petruta Scaeteanu, Customer Success Manager at RepsMate, Remus-Cosmin Stoica, Radiation Oncologist at Synaptiq.io, Iliescu Alexandru Medical Director at Docviser, and Andreea Purcaru, Head of Operations at Rayscape. The discussion uncovered the latest advancements in medical technology offering groundbreaking diagnostic and AI capabilities. The panel delved into how seamless integration of new technologies across healthcare systems facilitates better data sharing and interoperability. They also explored how emerging medical technologies empower patients by providing them with more control over their health and wellness. This session highlighted the transformative potential of MedTech in shaping the future of patient-centered care. We are thankful for today’s engaging sessions and dynamic discussions and we are looking forward to the next edition, where we will continue to explore and innovate for a better patient experience.

The second part of the day at Romanian Healthcare Conf & Expo resumed with an insightful presentation on the role of PET CT in cancer detection, which becomes a life-saving investigation for staging, saving lives, and strengthening oncology by Prof. Dr. Doina Piciu, Head of the PET/CT center at Affidea Romania. She emphasized the critical relevance of PET CT for early cancer detection, which greatly improves prognosis by allowing for more personalized and effective treatment options. Right now, it’s clear that PET CT is the golden standard in medical imaging. Lacramioara Loghin, Founder & Managing Director at Exact Business Solutions - Research & Consulting, presented the recently released MediMarketScan 2024 report. This comprehensive study, based on a representative sample of 800 adults from urban areas who interacted with private medical services, reveals detailed insights into the Romanian healthcare services market. The report highlights key trends in patient behavior and service utilization, providing crucial information for healthcare providers and policymakers to optimize resource allocation, improve patient education, and enhance overall patient care. In a dynamic session on Best Practices in Oncologic Patient Management, Bogdan Popescu, Medical Oncology Specialist at MedEuropa, highlighted the importance of multidisciplinary teams, tumor boards, and effective communication with patients and their families. He also stressed the need for specialized doctors, psychological and nutritional support, initiation of palliative care, digitalization of patient records, and strict adherence to appointments to minimize wait times. The afternoon promises more engaging discussions and valuable insights aimed at transforming oncology care for the better.

Our afternoon continued with the MedCare Transformation Panel discussion, steered by the elegant Oana Vasile and featuring esteemed panelists: Cora Gache, Chief of the Radiotherapy Department at MedEuropa, Ioana Cristina Buzoianu, Medical Oncology Specialist, MD, PhD at Affidea Romania, Robert Pascu, Psycho-Oncologist at MedEuropa, and Sebastian Gradinaru, Lecturer, PhD, General Surgery Primary Doctor. The panel focused on exploring medical navigation and its impact on patient traceability. The panelists explored how medical navigation aids patients in efficiently navigating through complex healthcare systems. Discussions highlighted how medical navigation initiatives ensure thorough oversight of patients’ healthcare journeys. Not lastly, the panel examined how medical navigation empowers patients to make informed choices about their health. This engaging session provided valuable insights into the ways medical navigation can transform patient care and improve outcomes.

Our first panel today, The MedCare Prevention Panel, kicked off with the adage "An ounce of prevention is worth a pound of cure”. Facilitated by Cornel Balan, Managing Partner at IQ Agency, the panel featured Dr. Daniela Timuș from World Health Organization Romania, Oana-Cristina Dima, Lead Health Value Proposition Manager at NN Romania, and Dr. Catalin Vlad, Manager and Lecturer at Prof. Dr. Ion Chiricuță Oncology Institute in Cluj-Napoca. The panel focused on strategies for preventive care, tools and methods for obtaining an early diagnosis, and the importance of medical education. Stay close for more updates as we continue to explore innovations to enhance patient-centered oncology care.

The first half of the day at the 3rd edition of the Romanian Healthcare Conf & Expo kicked off with our conference navigator, Madalina Vilau, setting the stage by outlining the conference's main pillars: MedCare Prevention, MedCare Transformation, and MedTech, encompassing sound strategies for integrating preventive care, improving patient satisfaction, and advancing medical technologies. Next, Razvan Predica, CEO of Affidea Romania & Hungary, emphasized the importance of this event by highlighting a critical issue: even though the cancer incidence rate in Romania is about 35% lower than the EU average, the mortality rate is approximately 20% higher than the EU average.  Eduard Novak, Global Paralympic Champion and Co-Owner of Novak Group, shared his inspiring journey from a tragic accident to becoming Romania's first Paralympic champion. His achievements clearly show us the power of determination and serve as a beacon of hope for all striving to overcome challenges. “I always knew who I was and what I could do... Many stories about champions can be told, some can become legends, and others become life lessons. But my story turned from success to agony and from agony to a world champion story in just a few moments”. Prof. Dr. Patriciu Achimas Cadariu spoke about the importance of multidisciplinary teams in cancer treatment, ensuring the best treatment options by optimizing and individualizing care with the goal of improving survival rates and quality of life. A real-life example proves the effectiveness of this approach: after multidisciplinary care was introduced, the mortality rate for the targetted cancer types went down by 18%. MDT ofers benefits to patients, doctors, the hospital and the community by standardizing the diagnosis and treatment norms, opening the lines of communication and, ultimately, creating a mechanism to review the quality of patient care. Our engaging session continued with a dynamic talk by Alessandro Roncacci, SVP Chief Medical Officer at Affidea Group, which highlighted the context of Europeran Cancer Care. Alessandro discussed the emerging trends in oncology treatments across European countries and showcased how cancer care can be advanced through groundbreaking projects such as the Affidea Cancer Care Pathway. Mathias Goyen, Prof. Dr.med., Chief Medical Officer EMEA at GE HealthCare, gave an excellent presentation on AI-enabled precision care for cancer patients. He highlighted that the average hospital produces 50 petabytes of data yearly—equivalent to 8 billion books, 53 times the British Library's collection. Astonishingly, 97% of all medical data generated in healthcare is never reviewed and goes directly to the archives. Due to the sheer volume, we no longer have the ability to analyze it all, but this presents an excellent opportunity for AI, especially since AI is not science fiction, but science fact. Stay tuned for updates as we continue to explore strategies to enhance patient-centered oncology care.

Join us at the 3rd Romanian Healthcare Conf & Expo edition on May 28th at Biavati Events, where we are dedicated to shaping the future of patient-centered oncology. We are pleased to feature Dr. Daniela Timuș, a Public Health Expert with the World Health Organization Romania team, as part of our MedCare Prevention Panel. The panel will focus on advancing healthcare through strategies for preventive care, early diagnosis, and medical education. Dr. Timus will contribute her valuable insights, with her extensive background in public health, non-communicable diseases, health promotion, patient safety, and infection control. Dr. Timus has a wealth of international experience, including serving as a Policy Officer in Brussels and as a Project Coordinator with the Swedish Organization for Global Health, bringing both strategic policy insight and hands-on project management expertise. Seize this opportunity to gain insights from Dr. Timus and other experts on enhancing healthcare through prevention and early diagnosis. Register today on patientexperience.ro! #RHCE2024 #oncology #patientexperience #PublicHealth #PreventiveCare #ConnectingKnowledge #EnhancingLives