TVB DEI Task Force

Congratulations to Hearst Television for being honored with the Emma Bowen Foundation's first annual Inspire Award. EBF’s CEO, Nikki A. Bethel (She/Her/Hers), presented the award at the TVB Executive Summit, saying “Hearst Television’s ongoing efforts to break down barriers and foster an inclusive environment have set them apart as a leader in this space." Katherine Barnett, SPHR, EBF’s board chair and SVP of HR for Hearst Television accepted the award. https://lnkd.in/ek4SDbq8

Harris Campaign Launches $3.5 Million Ad Blitz Targeting AAPI Voters In Swing States https://lnkd.in/eCf8hvRj?

TV commercials on Spanish-language TV networks have been 31% more effective in online brand engagement than those on English-language TV over the past 12 months, according to EDO Ad EnGage. https://lnkd.in/eFMWFH38

Positive Momentum in Ad Industry's Workplace Culture: The Myers Report Reveals Strong Support and Inclusion: https://lnkd.in/dXJJya3f?

Congrats to Mike Carr who has been named President/GM of KTRK Houston! https://lnkd.in/e3uSk_M5?

Hispanic Television Summit Focuses on How Latinos Are Reflected on Screens: https://lnkd.in/e4Py7-uS

The CBS News & Stations properties serving the Motor City and its surrounding communities are getting what one company representative calls “a slight structure change” as it welcomes Kennan C. Oliphant as VP of News who will also serve as Station Manager of WWJ-62 and unaffiliated WKBD-50. https://lnkd.in/gh3fSs4r 

US Black adults consume about 81 hours and 13 minutes of media (TV, radio, and internet via any device) per week. That’s almost 12 hours more than the general population, which consumes an average of 69 hours and 22 minutes weekly, according to Nielsen’s February 2024 report, “The Global Black Audience.” #TVBDEI https://lnkd.in/dt9qqdha

Tegna promoted Christopher Franklin to president and general manager of WATN and WLMT, its ABC and CW duopoly in Memphis, effective immediately. He has been serving as interim GM since earlier this year. He was most recently marketing director at WATN-WLMT, which he joined in 2020, responsible for building the stations’ brands in the market. https://lnkd.in/gfFEnCV5?

Most CEOs plan to increase their travel budgets this year, as the C-suite sees business travel as valuable not only for revenue generation but for employee morale. The Value of Business Travel Report showed that 62% of CEOs expect a year-over-year increase to their travel budgets. https://lnkd.in/gbG_bTqx