How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1EmmaAGR
This document summarizes LinkedIn's mission to connect professionals to make them more productive and successful. It discusses how LinkedIn provides a platform for employers, universities, students, and alumni. It outlines how LinkedIn helps students at different career milestones by providing career insights and opportunities. The document also discusses how universities benefit from having their students and alumni on LinkedIn and provides examples of universities leveraging LinkedIn. Finally, it provides recommendations for how employers can engage students on LinkedIn through job postings, content marketing, and targeted communications.
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
A Matter of University Survival - Career Search EducationHank Boyer
This document discusses the need for improved career search education for university students. It notes that while obtaining a degree is very expensive, many graduates still struggle to find jobs and feel unprepared for the job search process. Surveys and studies show that career prospects are a top priority for students in choosing a university, yet on average students only receive around 8 hours of career search education compared to 300+ hours spent choosing their academic program. The document proposes a new approach where career search education becomes a graduation requirement and utilizes online career readiness assessments and curriculum resources to better prepare students for success after university.
Connecting with Today's Prospective Students - Singapore ReportLinkedIn Singapore
This document summarizes key findings from a LinkedIn survey of over 15,000 respondents regarding higher education decision making. It finds that professional networks and peer groups have significant influence on prospects, who seek specific types of content at different stages of consideration. Prospects develop exclusive shortlists of only 3 schools on average. Singapore is seen as a prime international study destination. The LinkedIn audience provides a unique pool of potential candidates. It recommends engaging prospects early with relevant content, understanding audience nuances, establishing a digital presence aligned with brand identity, appealing to motivations for studying in Singapore, and leveraging LinkedIn data to understand audiences and measure ROI.
Social Networking Media for Marketing Educational Institution Dr.Aravind TS
This document discusses using social media marketing as an effective student recruitment tool for higher educational institutions in Kerala. It finds that while higher ed institutions in Kerala still rely on traditional marketing, social media platforms like Facebook, YouTube, and Flickr can be powerful tools. The document recommends that institutions build social media teams, create workshops, and incorporate social media into curricula to engage target audiences like prospective students who are heavy social media users. When used strategically, social media allows low-cost communication and relationship building that can help with recruitment and placements.
#AGR14 Using LinkedIn to make smart student recruitment decisions part 1EmmaAGR
This document summarizes LinkedIn's mission to connect professionals to make them more productive and successful. It discusses how LinkedIn provides a platform for employers, universities, students, and alumni. It outlines how LinkedIn helps students at different career milestones by providing career insights and opportunities. The document also discusses how universities benefit from having their students and alumni on LinkedIn and provides examples of universities leveraging LinkedIn. Finally, it provides recommendations for how employers can engage students on LinkedIn through job postings, content marketing, and targeted communications.
Live Webcast: Reaching Today's Prospective StudentsLinkedIn
It has become increasingly challenging for higher education marketers to convert prospects into enrolled students. In fact, nearly 60% of admission directors did not hit their 2015 enrollment goals.*
Yet, thanks to the widespread adoption of social media and advances in marketing technology, marketers have more tools than ever before to deliver relevant, targeted messages to the prospects who are most likely to be interested in enrolling.
Join our webinar as we present new research from LinkedIn revealing the keys to influencing prospective students with relevant content marketing. Register today, and you'll learn:
- Who the key influencers are in the higher education decision process
- What types of content prospects are most interested in at each stage of the decision journey
- Best practices for developing an effective always-on content marketing strategy with Sponsored Updates and InMail
This is a talk i gave to Mahidol University V.P's and Deans on the Challenges of Branding an University. I really enjoyed the conversation i got with the participants on a hot topic!
Listen to David Brudenell, Chief Digital Officer at Universum discuss the results of Universum's latest insight dive into social media. Get tips on how to create a proper platform mix, create data-led, human and purposeful content and do so in a differentiated way.
A Matter of University Survival - Career Search EducationHank Boyer
This document discusses the need for improved career search education for university students. It notes that while obtaining a degree is very expensive, many graduates still struggle to find jobs and feel unprepared for the job search process. Surveys and studies show that career prospects are a top priority for students in choosing a university, yet on average students only receive around 8 hours of career search education compared to 300+ hours spent choosing their academic program. The document proposes a new approach where career search education becomes a graduation requirement and utilizes online career readiness assessments and curriculum resources to better prepare students for success after university.
Connecting with Today's Prospective Students - Singapore ReportLinkedIn Singapore
This document summarizes key findings from a LinkedIn survey of over 15,000 respondents regarding higher education decision making. It finds that professional networks and peer groups have significant influence on prospects, who seek specific types of content at different stages of consideration. Prospects develop exclusive shortlists of only 3 schools on average. Singapore is seen as a prime international study destination. The LinkedIn audience provides a unique pool of potential candidates. It recommends engaging prospects early with relevant content, understanding audience nuances, establishing a digital presence aligned with brand identity, appealing to motivations for studying in Singapore, and leveraging LinkedIn data to understand audiences and measure ROI.
Social Networking Media for Marketing Educational Institution Dr.Aravind TS
This document discusses using social media marketing as an effective student recruitment tool for higher educational institutions in Kerala. It finds that while higher ed institutions in Kerala still rely on traditional marketing, social media platforms like Facebook, YouTube, and Flickr can be powerful tools. The document recommends that institutions build social media teams, create workshops, and incorporate social media into curricula to engage target audiences like prospective students who are heavy social media users. When used strategically, social media allows low-cost communication and relationship building that can help with recruitment and placements.
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
The document provides tips for using social media to enhance international student recruitment. It recommends (1) researching the most popular social media platforms in target countries or regions, focusing on Facebook for ages 16-24; (2) using keywords in profiles and blogs to make information easy for prospects to find; and (3) involving current and former international students through testimonials, profiles, LinkedIn groups, and info sessions to provide support.
The document discusses using technology to improve student services at educational institutions. It summarizes that technology can be used to provide better quality services and improve student outcomes. Specifically, it discusses using a customer relationship management (CRM) tool and data mining to personalize services, track student interactions, and predict at-risk students in order to improve the student experience and retention rates.
The document proposes that 2U is a good investment opportunity due to their impressive management team, successful business model of partnering with universities to develop online degree programs, and significant market potential and growth in the online education industry. It outlines 2U's strategy, financials, competitors, risks, and provides a discounted cash flow valuation to support why 2U shows potential for strong future stock performance and returns. The proposal recommends 2U as a portfolio investment given their established brand, consistent revenue generation, and capacity for further business expansion.
This document discusses innovative approaches that universities are taking to boost student enrollment through their admissions processes. It outlines seven key approaches: 1) timing admissions around application deadlines; 2) strategic enrollment management; 3) innovative admissions processes like social media and video essays; 4) creative submission requirements like PowerPoint presentations; 5) ensuring a seamless admissions process; 6) new approaches to admission offers; and 7) using a little creativity which can go a long way, as shown through the University of Guelph's campaign of having their mascot hand-deliver acceptance letters.
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesEneblurConsultingweb
The document discusses the rising importance of digital marketing for the education sector. It outlines how educational institutions can use search engine optimization (SEO) and social media platforms like Facebook and Instagram to influence student decision making and engage with current and prospective students. Digital marketing offers advantages over traditional marketing as it is more cost-effective, allows for instant feedback, and has higher conversion rates. The document also provides statistics on social media usage among students.
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
Master's Degree in Social Media - Information PacketAndrew Selepak
Information packet on the University of Florida's Master's in Mass Communication Degree with a specialization in Social Media from the College of Journalism and Communication
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Indian education sector is opening up new avenues as we move on. Question arises about building brand and communicating with students, attracting talented students to relevant course of their choice.
We tried to analyze current budgets of the institute and how scenario is going to change
Social Media: Employability Skills for the 21st CenturyMark Hewitt
Today’s employment market demands a currency of technical skills that necessitates adherence to continued learning and professional development. Helping students embrace this notion, with skills like social media, will assist to propel them forward as lifelong learners. By acquiring a personal accountability for their learning, students will remain relevant and ready to face the 21st century job market, long beyond their secondary education.
Can Career Search Education Revitalize Higher Ed?Hank Boyer
The document discusses how career search education can revitalize higher education. It argues that while students spend significant time choosing a college, they receive little education on conducting an effective job search. Data shows graduates lack job search skills and unemployment remains high. The solution proposed is requiring career search education courses for all students before graduating and offering these courses to alumni and the community as an elective. This approach could boost enrollment, career outcomes for graduates, revenue, and alumni engagement while increasing the perceived value of the degree.
Workforce Attraction and Recruitment in Maine: MTUG Conference 2018Colleen Ruggelo
Elizabeth Fortin from KVCC and Colleen Ruggelo from Purdue University Global presented during a breakout session for the MTUG Conference on May 31, 2018. While our focus was on the STEM fields, ANY company can use the local resources and ideas listed here. Feel free to comment with additional resource for workforce attraction, recruitment, retention, and marketing in Maine!
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
The document outlines a 9 step plan for universities to create an international student recruitment plan: 1) Understand growth trends in international mobility, 2) Develop a culture of internationalization, 3) Test markets through paid search, 4) Optimize websites and content for international audiences, 5) Leverage social media, 6) Ensure quick response to inquiries, 7) Provide virtual tours and online advising, 8) Develop partnerships and alumni networks, 9) Track results and adjust strategies. The plan emphasizes understanding different markets and providing personalized experiences online and during the admissions process.
This document summarizes international student recruitment marketing channels and optimizing ROI across the student lifecycle. It discusses 7 stages of the student lifecycle from awareness to enrollment. For each stage, it outlines relevant marketing channels and tools for tracking and optimizing conversion rates, including CRM, landing pages, email marketing, social media, and application systems. The goal is to integrate channels and increase conversion rates at each stage of the lifecycle.
5years is a web-based career planning and learning platform that aims to help users develop long-term career plans through skills assessments, customized learning plans, and connections to resources and advisors. It aggregates online learning content and networking opportunities while providing analytics and goal-setting tools to help users visualize their progress. The platform is designed for college students, young professionals, and their advisors to help address issues like lack of career guidance, low job satisfaction, and skills gaps that many experience after formal education.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
Using LinkedIn to Deepen Relationships Throughout the Entire Student LifecycleLinkedIn
The document discusses trends in higher education and how marketers can influence student decisions. Some key points:
- Peer groups and professional networks have significant influence on student decisions.
- Millennials are more driven by salary and skills development, while Gen X values passion for learning and need to upskill.
- Prospects seek different types of content at each stage of their decision journey, from career advice early on to alumni profiles and rankings later.
- Most prospects only seriously consider 3 schools, so it is important for marketers to get their school on prospective students' shortlists.
This document summarizes LinkedIn's vision to help higher education institutions adapt to major trends shaping the future of education. It discusses how LinkedIn is developing its platform to better support student prospects, current students, and alumni. Key points include:
- LinkedIn sees five major trends impacting education: the skills gap, affordability, outcome measurement, the rise of working learners, and growing online enrollments.
- It is enhancing targeting, measurement and simplifying its platform to better support educational marketing, recruitment, career services and more.
- New and improved solutions will help boost ROI, strengthen targeting abilities, simplify the platform, and provide enhanced measurement and learning resources.
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
The document provides tips for using social media to enhance international student recruitment. It recommends (1) researching the most popular social media platforms in target countries or regions, focusing on Facebook for ages 16-24; (2) using keywords in profiles and blogs to make information easy for prospects to find; and (3) involving current and former international students through testimonials, profiles, LinkedIn groups, and info sessions to provide support.
The document discusses using technology to improve student services at educational institutions. It summarizes that technology can be used to provide better quality services and improve student outcomes. Specifically, it discusses using a customer relationship management (CRM) tool and data mining to personalize services, track student interactions, and predict at-risk students in order to improve the student experience and retention rates.
The document proposes that 2U is a good investment opportunity due to their impressive management team, successful business model of partnering with universities to develop online degree programs, and significant market potential and growth in the online education industry. It outlines 2U's strategy, financials, competitors, risks, and provides a discounted cash flow valuation to support why 2U shows potential for strong future stock performance and returns. The proposal recommends 2U as a portfolio investment given their established brand, consistent revenue generation, and capacity for further business expansion.
This document discusses innovative approaches that universities are taking to boost student enrollment through their admissions processes. It outlines seven key approaches: 1) timing admissions around application deadlines; 2) strategic enrollment management; 3) innovative admissions processes like social media and video essays; 4) creative submission requirements like PowerPoint presentations; 5) ensuring a seamless admissions process; 6) new approaches to admission offers; and 7) using a little creativity which can go a long way, as shown through the University of Guelph's campaign of having their mascot hand-deliver acceptance letters.
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesEneblurConsultingweb
The document discusses the rising importance of digital marketing for the education sector. It outlines how educational institutions can use search engine optimization (SEO) and social media platforms like Facebook and Instagram to influence student decision making and engage with current and prospective students. Digital marketing offers advantages over traditional marketing as it is more cost-effective, allows for instant feedback, and has higher conversion rates. The document also provides statistics on social media usage among students.
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
Master's Degree in Social Media - Information PacketAndrew Selepak
Information packet on the University of Florida's Master's in Mass Communication Degree with a specialization in Social Media from the College of Journalism and Communication
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Indian education sector is opening up new avenues as we move on. Question arises about building brand and communicating with students, attracting talented students to relevant course of their choice.
We tried to analyze current budgets of the institute and how scenario is going to change
Social Media: Employability Skills for the 21st CenturyMark Hewitt
Today’s employment market demands a currency of technical skills that necessitates adherence to continued learning and professional development. Helping students embrace this notion, with skills like social media, will assist to propel them forward as lifelong learners. By acquiring a personal accountability for their learning, students will remain relevant and ready to face the 21st century job market, long beyond their secondary education.
Can Career Search Education Revitalize Higher Ed?Hank Boyer
The document discusses how career search education can revitalize higher education. It argues that while students spend significant time choosing a college, they receive little education on conducting an effective job search. Data shows graduates lack job search skills and unemployment remains high. The solution proposed is requiring career search education courses for all students before graduating and offering these courses to alumni and the community as an elective. This approach could boost enrollment, career outcomes for graduates, revenue, and alumni engagement while increasing the perceived value of the degree.
Workforce Attraction and Recruitment in Maine: MTUG Conference 2018Colleen Ruggelo
Elizabeth Fortin from KVCC and Colleen Ruggelo from Purdue University Global presented during a breakout session for the MTUG Conference on May 31, 2018. While our focus was on the STEM fields, ANY company can use the local resources and ideas listed here. Feel free to comment with additional resource for workforce attraction, recruitment, retention, and marketing in Maine!
Live Webinar: The Power of Publishing on LinkedInLinkedIn
Join our webcast as content marketing experts from LinkedIn and Hootsuite walk you through best practices for universities to attract, engage, and convert more of these savvy prospects with a solid content marketing strategy on LinkedIn.
In this webinar, you'll learn how to:
-Build a solid content marketing strategy, starting with the end results in mind
-Manage and produce a healthy mix of relevant content with limited resources
-Help thought leaders in your university leverage LinkedIn to expand their influence
-Publish your content effectively on LinkedIn
The document outlines a 9 step plan for universities to create an international student recruitment plan: 1) Understand growth trends in international mobility, 2) Develop a culture of internationalization, 3) Test markets through paid search, 4) Optimize websites and content for international audiences, 5) Leverage social media, 6) Ensure quick response to inquiries, 7) Provide virtual tours and online advising, 8) Develop partnerships and alumni networks, 9) Track results and adjust strategies. The plan emphasizes understanding different markets and providing personalized experiences online and during the admissions process.
This document summarizes international student recruitment marketing channels and optimizing ROI across the student lifecycle. It discusses 7 stages of the student lifecycle from awareness to enrollment. For each stage, it outlines relevant marketing channels and tools for tracking and optimizing conversion rates, including CRM, landing pages, email marketing, social media, and application systems. The goal is to integrate channels and increase conversion rates at each stage of the lifecycle.
5years is a web-based career planning and learning platform that aims to help users develop long-term career plans through skills assessments, customized learning plans, and connections to resources and advisors. It aggregates online learning content and networking opportunities while providing analytics and goal-setting tools to help users visualize their progress. The platform is designed for college students, young professionals, and their advisors to help address issues like lack of career guidance, low job satisfaction, and skills gaps that many experience after formal education.
LinkedIn recently made major changes to its higher education features, discontinuing tools like University Finder and Rankings. This was likely due to low student usage of LinkedIn for college research. LinkedIn's new Student app focuses on career outcomes after college. Schools can still promote themselves on the app by posting career-focused content. While some previous features were removed, University Pages remain useful for connecting with alumni and showing career outcomes for graduates. The future of LinkedIn and higher education may include merging University Pages with Company Pages.
Using LinkedIn to Deepen Relationships Throughout the Entire Student LifecycleLinkedIn
The document discusses trends in higher education and how marketers can influence student decisions. Some key points:
- Peer groups and professional networks have significant influence on student decisions.
- Millennials are more driven by salary and skills development, while Gen X values passion for learning and need to upskill.
- Prospects seek different types of content at each stage of their decision journey, from career advice early on to alumni profiles and rankings later.
- Most prospects only seriously consider 3 schools, so it is important for marketers to get their school on prospective students' shortlists.
This document summarizes LinkedIn's vision to help higher education institutions adapt to major trends shaping the future of education. It discusses how LinkedIn is developing its platform to better support student prospects, current students, and alumni. Key points include:
- LinkedIn sees five major trends impacting education: the skills gap, affordability, outcome measurement, the rise of working learners, and growing online enrollments.
- It is enhancing targeting, measurement and simplifying its platform to better support educational marketing, recruitment, career services and more.
- New and improved solutions will help boost ROI, strengthen targeting abilities, simplify the platform, and provide enhanced measurement and learning resources.
Crossing the Higher Education Chasm - Russell GlassLinkedIn
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Russ Glass , Head of Products, LinkedIn Marketing Solutions discusses how LinkedIn is adapting its platform for higher education.
Leveraging Salesforce to Drive Career Center SuccessSalesforce.org
Presentation from Salesforce.org Higher Ed Summit 2017 by: Katie Connor of the University of Colorado Boulder
Since 2012, the job placement rate for Leeds graduates has increased from an average of 59% to over 90%. Student email click rates are up over 20%, career advising appointments have doubled, and the overall response rate to placement surveys has exceeded 99% in the past 2 years. These numbers were achieved, in part, due to leveraging technology to effectively capture data, analyze it and act on it. The use of Salesforce and Qualtrics, as the technological backbone for Leeds Career Development, combined with strong school-wide partnerships, have enabled us to increase operating efficiency and improve stakeholder engagement to drive student success.
This document provides insights from a LinkedIn webinar on connecting with prospective students. It finds that peer groups and professional networks significantly influence students' decisions. Millennials prioritize salary while Gen X values passion for learning. Prospects seek specific information at each stage of consideration. The decision process is exclusive, with most students only considering 3 schools and making their choice from an early shortlist. Friends and peers are more influential than personal networks. Quality of education is prioritized over cost. The webinar provides implications for engaging prospects early and with relevant content tailored for different audiences and stages of consideration.
This document summarizes a playbook for competency-based education (CBE) programs. It finds that over 150 institutions currently offer CBE programs, with strong expected growth to 750 institutions and 500,000 students by 2020. Key drivers of CBE growth are the rising cost of higher education, demand for flexible learning options, and employer emphasis on skills. The playbook helps institutions address challenges like strategy, organization, program development, student success, technology, management, and marketing across the CBE lifecycle from planning to implementation to improvement. It provides a framework to align efforts, avoid pitfalls, and evaluate options tailored to each institution.
This document outlines best practices for using content marketing on LinkedIn for higher education institutions. It discusses the need for content marketing to influence prospects early in their decision journey. It provides examples of how to develop a content strategy, including understanding audiences, documenting plans, creating different types of content, and distributing content. Key tactics include building a solid foundation, managing and producing content, and distributing and optimizing content.
This document summarizes key findings from a LinkedIn survey of over 15,000 respondents regarding higher education decision making. It finds that professional networks and peer groups have significant influence on prospects, who seek specific types of content at different stages of consideration. Prospects develop exclusive shortlists of only 3 schools on average. Singapore is seen as a prime international study destination. The LinkedIn audience provides a unique pool of potential candidates. It recommends engaging prospects early with relevant content, understanding audience nuances, establishing a digital presence aligned with brand identity, appealing to motivations for studying in Singapore, and leveraging LinkedIn data to understand audiences and measure ROI.
Higher education marketers must use data-driven strategies to prove their value. This involves setting goals and metrics for campaigns, analyzing results, and presenting outcomes to show marketing's impact on enrollment, donations, and other factors. Data collection on areas like website traffic and social media engagement helps optimize efforts. Relying on measurable results allows marketers to justify budgets and strategies.
The document outlines a digital marketing campaign implemented for the Center for Adult and Graduate Studies (CAGS) at Aurora University. It includes research conducted on target audiences for various graduate programs, as well as objectives, strategies, and implementation plans for paid, social media, and email marketing. Key parts of the campaign included creating paid ads on Google, LinkedIn, Facebook, and Twitter; launching social media pages and posting regularly; and implementing a multi-part email campaign targeted at current students. Data analysis found the paid search campaign spent $2,338.06 with varying results across programs.
How LinkedIn is Adapting its Platform for Higher Education - David ThackerLinkedIn
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, David Thacker, Vice President of Product for LinkedIn, demonstrates how LinkedIn is adapting targeting, personalization, lead-capture, nurturing and attribution to better serve education marketers.
Reach Capital - Higher Ed Impact Report 2023.pdfTony Wan
The document reflects on investments made by Reach Capital in edtech companies since 2017 based on three impact theses: improving instruction, increasing access and student success, and enhancing career readiness. It provides updates on trends in higher education, reflections on the original investment theses, and impact stories from portfolio companies. The goal is to assess the progress that has been made as well as opportunities for future impact in making college degrees more accessible and beneficial.
This webinar provided an overview of education advising services from Knoitall and EduPlan. Knoitall's mission is to help learners find and connect with learning opportunities, while EduPlan provides educational consulting and advising services. The webinar discussed the growing confusion adult learners face in deciding between online vs classroom, degrees vs certificates, and other options. Knoitall and EduPlan have partnered to provide advising services to help learners make informed choices that align learning with their career goals in a cost effective way. Institutions can participate by listing their programs in Knoitall's marketplace to gain access to qualified prospective students.
Efficient Marketing Strategies for Online Higher Education ProgramsChris Hofmann
This document discusses efficient marketing strategies for online higher education programs. It begins by providing background information on non-traditional students and their motivations for enrolling in online programs. It then discusses the competitive landscape in online higher education and outlines key aspects of a marketing strategy, including program research, execution, performance indicators, and addressability at scale. Specific tactics covered include paid search, targeted display ads, email marketing, website design best practices, search engine optimization, and measuring effectiveness. The overall document provides a comprehensive overview of developing and optimizing an online marketing strategy for higher education programs.
Online Marketing Case Study - Education Institute | MeDigit SolutionsMeDigit Solutions
How an education institute created its online presence to attract potential candidates and build strong network of influencers?
Client: Entrepreneurship Development Institute of India, Ahmedabad
Product: Programme in Development Studies, 2 years full time PGDM Course.
Marketing Channels tapped: Social media, Banner ads, Education Portals, Blogs and mailers.
Academically Social:The Social Business and Digital Revolution of Higher Edu...7Summits
The social phenomenon is impacting every facet of Higher Education. From the onslaught of new ways students are communicating, sharing, collaborating, and learning via social media to the innovative digital and social breakthroughs that stand to reinvent the way knowledge is transferred in a Higher Education setting, change is coming to this sector. And it will be disruptive. Learn first-hand what these big changes mean today and how to prepare for their effects tomorrow.
Join Jive Software, 7Summits, Penn Foster, and Milwaukee School of Engineering as they share best best practices and discuss how institutions can apply social technologies to attract new students, engage and retain their existing student population, and inspire and re-connect with alumni for measurable business benefits.
During this presentation, you will learn:
- How social technologies can drive value throughout the student experience (prospects, students, alumni)
- How to engage and influence high school students and their parents
- Suggested strategies for implementing social technologies within your institution
- Lessons learned from two leading institutions, Milwaukee School of Engineering and Penn Foster
MPACE2015: The Power of Partnerships and Data in Driving Student PlacementLauren Russo
This presentation provides specific strategies for the creation of strong partnerships and the strategic collection and use of data to support students' career success.
The document discusses a presentation about e-learning and workforce development in Virginia. It outlines how the Virginia Community College System (VCCS) is partnering with Education To Go (ed2go) to provide online non-credit courses statewide. Ed2go offers over 300 online courses and 130 career training programs. The partnership will help VCCS expand access to training and meet growing workforce demands.
The future for online education is bright, as online enrollment continues to outpace overall higher education growth. But competition for students is fierce, from both traditional universities and for-profit schools.
As a result, higher ed marketers need to be laser focused on driving quality leads, improving awareness, and differentiating programs from competitors. LinkedIn is the perfect platform to do this.
Join Geoff and Ira for a primer on how you, as a marketer of online programs, can realize the benefits of a strong social media presence on LinkedIn.
Learn how to:
• Drive quality leads that are more likely to convert
• Improve your creative with examples from other online programs
• Lower your cost per lead with new LinkedIn solutions, like Lead Gen Forms
• Measure what matters to prove the ROI of your advertising effort
The Evolution of Engagement Metrics in Social Media MarketingSofia Tsempera
Beyond Likes and Shares: The Evolution of Engagement Metrics in Social Media Marketing delves into the changing landscape of social media metrics, moving beyond traditional measures like likes and shares. It explores alternative metrics such as comments, time spent on content, and sentiment analysis, emphasizing the importance of meaningful engagement. The presentation also highlights the role of active engagement indicators like participation in polls and surveys, as well as metrics related to community health and brand advocacy. Attendees gain insights into connecting social media engagement to conversion metrics, leveraging social listening tools for sentiment analysis, and adapting to platform changes. With real-world examples and practical strategies, the presentation equips marketers to optimize their efforts and drive better results in today’s dynamic social media environment.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
In today's digital age, LinkedIn has emerged as a game-changing platform for professionals seeking to amplify their careers and thought leadership. However, many struggle to showcase their capabilities and establish themselves as thought leaders. This engaging session led by Kabrina Ashley, a seasoned speaker and business consultant and former Disney trainer, will unravel the secrets to becoming a LinkedIn leader. Discover why embracing LinkedIn as a thought leadership tool is pivotal for career advancement, not just for individuals, but also for the companies they represent. From creating compelling content to sharing your expertise authentically, you'll receive practical tips to spark engagement, build a loyal following, and position yourself as a go-to expert in your field. Leave with a clear roadmap on how to get started, and most importantly, with the confidence to showcase your unique brilliance to the world.
Key Takeaways:
>The Power of Influence: Understand why becoming a LinkedIn thought leader matters for your career growth and company visibility.
> Storytelling Excellence: Learn how to craft engaging narratives that seamlessly blend your personal and professional experiences, connecting with your audience on a deeper level.
> Content Creation Mastery: Gain insights into creating impactful content that resonates with your target audience, showcasing your expertise and thought leadership.
Adtima_O2O Solution Deck_Update by Trang NgoBook Quảng Cáo
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Mastering Modern Marketing: Latest Techniques and Strategies for SuccessMuhammad Talha Rafiq
In this comprehensive presentation, i explore the evolving landscape of marketing and branding. Dive into a detailed analysis of various marketing types, including traditional and digital methods, and discover how businesses can effectively promote and sell their products or services in today's competitive market.
Key Sections Covered:
Definition of Marketing: Understanding the core concept of marketing and its role in business success.
Major Types of Marketing: A deep dive into traditional and digital marketing, along with other specialized forms such as guerilla, emotional, and neuromarketing.
B2B & B2C Marketing: Differentiating between business-to-business and business-to-consumer strategies.
Principles of Marketing: An overview of the seven key principles: product, price, promotion, place, packaging, positioning, and people.
Marketing vs. Advertising: Clarifying the differences and intersections between these two crucial functions.
Marketing Plan Components: Essential elements of a successful marketing plan, including market research, target market identification, competitive analysis, and more.
Case Studies: Real-world examples illustrating the successes and failures of marketing strategies in different contexts.
Additional Insights:
Marketing Research Process: Step-by-step guide to conducting thorough market research.
Target Market Identification: Strategies to pinpoint and engage the right audience for your products.
Product/Service Description: Crafting compelling narratives that align with market needs.
Competition Analysis: Developing a unique selling proposition to stand out in the market.
Mission Statement Creation: Articulating your business’s core values and market contribution.
Marketing Strategies and Budgeting: Effective promotional tactics and budget management.
Setting Marketing Goals and Monitoring Results: Establishing measurable objectives and tracking performance.
This presentation is a must-read for anyone looking to enhance their understanding of modern marketing techniques and apply them effectively to drive business growth.
How to nail customer success with the reinvention of HubSpot serviceHubSigneBjrklund
We are so excited to dive into the reinvention of ServiceHub together with John Currivan, GTM Enablement facilitator from HubSpot and former Customer Success Specialist! John knows ALL the advantages of ServiceHub and will share with us how to utilize the features to provide the best customer experience.
We often encounter companies that simply ‘forget’ to build a customer retention strategy in their quest for new customers, and that’s a shame. Think about how much revenue lies in upsell, cross-sell, and renewals of your existing customers.
Do you know exactly when your customers’ contracts need renewal? Do you have an onboarding or activation strategy to keep your customers on your platform?
In this user group, we want to emphasize the importance of customer success and show you how to utilize the ServiceHub features to retain and delight your customers! Together with John, we will highlight the 3 most important elements to succeed with a customer success strategy:
- Onboarding
- Activation
- Retention
Get inspired on how to level up your Customer Success and receive expert insights from an experienced HubSpotter
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Learning from Roger Wakefield, is a game changer. Roger has gone from a completely unknown plumber to be the biggest brand in the world in the trades. In this presentation you will learn 3 key steps to start making money on YouTube today! You will learn what it takes to beat the algorithm, the secret thing most people don't do, and how to build an evergreen system to make more money now. This is one session you do not want to miss.
Key Takeaways:
1. What it takes to beat the YouTube algorithm.
2. The #1 Secret most people don't do on YouTube.
3. How to start making money on YouTube now.
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Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
Become a better storyteller through the four powers of stories. By understanding these fundamental powers, we can recognize and capitalize on other opportunities to make our stories resonate with our audiences.
Key Takeaways:
In this session, Scott will teach you how to craft compelling narratives that engage your audience, evoke empathy, create memorable moments, and drive action.
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Learn everything you need to know to make your content:
Relevant - your content needs to be managed throughout its entire lifecycle
Optimized – the search engines and social networks are a key channel for your content Leveragable – the content needs to serve multiple roles and be used to inform other pieces of the content universeProfitable – the success of the content should be partially measured by its impact on your organization’s bottom line
Key Takeaways:
From a content strategy perspective, you'll understand exactly what to do, how to do it right and why its the right way to do it...for your company and your audience!
Search Engine Optimization (SEO) or as we like to call it: Online Community B...Joseph Skibbie
Join Joe Skibbie, founder of JRS Mar/Com, for a dive into SEO on June 25 at 9 AM. Discover practical strategies to enhance your online visibility and attract your target audience. In a digital landscape dominated by Google searches, understanding SEO is essential for standing out and driving web traffic.
Whether you’re aiming to outshine competitors, generate leads, or expand your social media reach, this event will equip you with actionable insights. With expertise and a data-driven approach, you’ll learn how to define your target keywords, understand your audience, and optimize your SEO efforts effectively.
3. LSS LTS LIL LMS
Sales Solutions
(Sales Navigator)
Talent Solutions
(Recruiter)
LinkedIn Learning Marketing Solutions
- 2 Business units focused on higher ed
- All working in parallel to bring the
Economic Graph mission to reality
5. The less educated are being left behind
of job growth
in the recovery went to workers with
more than a high school education
99 % 0
Growth of jobs
for those with a high school
diploma or less since the
economic recovery
%
1 – America’s Divided Recovery: College Haves and Have-Nots, Georgetown University, Center on the
Education and the Workforce
6. Two recoveries, one not so good
10
8
6
4
2
0
-2
-4
-6
-8
Dec
07
May
08
Oct
08
Mar
09
Aug
09
Jan
10
Jun
10
Nov
10
Apr
11
Sep
11
Feb
12
Jul
12
Dec
12
May
13
Oct
13
Mar
14
Aug
14
Jan
15
Jun
15
Nov
15
Apr
16
Recession Recovery
Gained 8.4 million jobs
During the recovery
Gained 3.1 million jobs
During the recovery
High
School
Or less
Gained 80,000 jobs
During the recovery
Lost 5.6 million jobs
Lost 1.8 million jobs
Gained 187,000 jobs
9. Working learners are the new normal
percent of college students
are both active in the labor market and
formally enrolled in some form of
postsecondary education or training
75 %
1 – Learning While Earning: The New Normal, Georgetown University, Center on the Education and the
Workforce
10. In 2014
0
7
14
21
28
Online enrollments growing, while
overall enrollments drop
Online Report Card: Tracking Online Education in the United States, Babson Research Group
5.8 +
Million students
are taking at least 1 distance
education course
28.4 %
of all
Enrolled students
That’s
27.1 %
In
2013
25.9 %
In
2012
up from up from
which is
11. 11
Tangible motivations led to more successful outcomes
• increase salary • upskill for new role
• accelerate career • start my own business
• impact communities • reached a plateau at work
Tangible Motivations
48
more grads with tangible
motivations achieved a
successful outcome
%
Source: LinkedIn survey, 2016, U.S. and Canada. Base: NAMER MBA and Masters Grads (n=815)
12. Declining interest in MBA
Shrinking future audience
Competition has increased
Cost per inquiries rising
It’s a challenging world for education marketers
13. “In the middle of difficulty, lies opportunity”
of admissions directors
did not meet their 2015
enrollment goals
58 % 63
of all American jobs will
require some sort of
education beyond high
school by 2018
%
– Albert Einstein
1 – 2015 Survey of College and University Admissions Directors, Inside Higher Ed
2 – Job Growth and Educational Requirements through 2020, Georgetown University, 2014
15. STUDENTS
ADMISSIONSMARKETING CAREER
SERVICES
IP / THOUGHT
LEADERSHIP
EDUCATION
/FACULTY
ENGAGEMENTDEVELOPMENT
PROSPECTS /
APPLICANTS ALUMNI
Funds
Raised
Alumni
Participation
Placed
Hires
Publications /
Research
Teaching /
Transcripts
ApplicationsQualified
Inquiries
We see extraordinary data collected throughout the educational journey
16. Educational institutions operate in siloes
ENGAGEMENT
DEVELOPMENT
CAREER
SERVICES
CAREER
SERVICES
IP / THOUGHT
LEADERSHIP
EDUCATION
/FACULTY
ADMISSIONS
MARKETING
18. Business schools have been especially active on LinkedIn
18
71%
use social media
98%
use social media
Admissions Career Services
Source: CarringtonCrisp Survey, 2016 – U.S. and Canada
19. LinkedIn meets critical needs for admissions
• Add another dimension to admissions
• Assess whether a candidate is a good fit
• Engage potential applicants in conversations
• Connect applicants with alumni or students
• Inform candidates about application process
Connecting
with applicants
Supplementing
Admissions Info
90%
Source: CarringtonCrisp Survey, 2016 – U.S. and Canada
20. They increasingly rely on LinkedIn for applicant info
What does a better
candidate look like?
• Strong fit with school
culture
• CV has strong attributes
outside of studies and
work
• Likely to actively contribute
in class
The best candidates are found on which networks?
88%
35%
24%
1
4
Source: CarringtonCrisp Survey, 2016 – U.S. and Canada
21. Students are also already leveraging LinkedIn for
educational decisions
Audience Size
24. The Connected School: Create virtuous cycles of data flow
to the benefit of both schools and students
Accurate Profile
Data + Increased
LinkedIn Use
Better data on
inputs and
outcomes made
available across
EDU
Students emerge
better trained to
manage their
careers and
learning for a
lifetime
Schools and
students are
empowered to
make data-driven
decisions across all
facets of the
student lifecycle
26. Discovery Selection Start Graduate AlumniAwareness
CP:
• Lead
• Qualified
Lead
• Conversion
• Start
• Application
• Enrollment
CP:
• Completion of First Year
• Graduation
• Paid Tuition
• Employed Alum
• Active, Engaged Alum
CP:
• Engagement
• Impression
• Like
• Follower
• Comment
• Video Start
• Video
Complete
• Click
Paid and
Organic
Strategies
Most marketers are focused on short-term metrics of success
27. We know the lead focus means missing most people
Audience Size
28. 4The Connected School changes the shape of the
marketing funnel
Marketers’ focus LinkedIn impact area
Branding & Content
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
LinkedIn leads are more qualified, in
the market for professional betterment.
Using LinkedIn can influence the best
prospects BEFORE they decide on
their short list.
MORE QUALIFIED, IN MARKET
29. 4
LinkedIn leads are more complete and qualified
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
Because of the in-market nature of
LinkedIn users, the better financial
stability, and because LinkedIn is a
more trusted resource for making
educational and professional
decisions, the leads that are complete
that came from LinkedIn are more
likely to turn into enrollments.
MORE ENROLLMENTS
30. 4
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
LinkedIn users have a higher GRIT
rating, and higher financial stability,
which, combined with the products
that we can provide to schools once
students enroll, means LinkedIn can
raise the graduation rate for those
who enroll.
HIGHER GRADUATION RATES
• Alumni API
• Bulk Subscriptions
• Profile Workshops
Those Products Include:
LinkedIn enrollments are more likely to graduate
31. 4
With LinkedIn products, we can help
schools get better outcomes for their
students, positioning a greater number
of their graduates in meaningful
employment upon graduation.
MEANINGFUL EMPLOYMENT
• Content Marketing Workshops
• Outcomes Targeting and Data
• Alumni Networks
• Custom Surveys
• Recruiter and Skills Data
Those Products Include:
LinkedIn graduates will achieve better
outcomes
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
32. 4 More positive outcomes makes future
marketing more efficient
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
Successful people from your school
who are in positions of power, in
companies around the world, will make
it easier to recruit more and better
quality students in the future. These
graduates will act as individual
ambassadors for your brand, through
their success, making your marketing
increasingly more efficient in the future.
These graduates will influence
prospective applicants long before you
are able to identify and reach them
through marketing campaigns.
VIRTUOUS MARKETING CYCLE
33. Student
The “Connected School” fully harnesses the power of LinkedIn
Prospect Alumni
Media
Insights
Tools
University Pages
inMail
Lead Gen Forms
Dynamic Ads
The Power of
Skills in Demand Reporting
Outcomes Reporting
Linkedin Learning Courses
Premium Subscriptions
Skills in Demand Reporting
Sponsored & Organic Content
University Pages
Alumni & Student Connectivity
Outcomes Reporting
Premium Subscriptions
inMail
Elevate for Alums
Sales Navigator for Alums
Sponsored & Organic Content
Alumni & Student Connectivity
36. 36
Auto-fill alumni
profile entries at log-
in
Students opt in to
link their LinkedIn
Profiles with your
school’s CRM
system and Alum
Database
School forever
benefits from
Students’ Linkedin
data additions
ENABLE SCHOOLS to reduce
friction and repetition in completing
alumni database profiles
EMPOWER SCHOOLS, via
individual opt-in, to leverage their
graduate community
API/Autofill to auto-populate and refresh alumni database
37. Autofill for applying to school
Reduce friction and repetition for online, exec ed, certificate, and graduate school applications.
Completion rates INCREASED BY 10x in pilot studies.
38. LinkedIn Learning to supplement curricula, teach lifelong learning, and
complement job prep
39. Makes it easy for employees to share quality,
company-relevant content
Employee-first design drives outsized adoption
and usage
Identity insights power business level results
and show full-funnel impact
LinkedIn Elevate to engage and showcase alums
41. CAREER
SERVICES
ALUMNI
RELATIONS
THOUGHT
LEADERSHIP
What are the career
outcomes for your
graduates?
What skills will we
need to enable in the
future?
Which companies
hire from your
competitors?
Where are your alumni
living and working?
What are their degrees
by geography?
Access to custom
segments comprised
of companies most
likely to hire your
alumni.
What type of content is
our target audience
consuming on the
platform?
Hiring-related supply
and demand for a
specific target audience
in a specific
geographic area.
ADMISSIONS
How is LinkedIn
impacting brand
awareness and
enrollment?
Which geographic areas
deliver the most
students?
How much is your brand
influencing your target
audience?
With tools implemented and reinforced, packaged LinkedIn data will
help address a broad range of needs
42. Standardized outcomes reporting addresses the needs of career services,
reporting, marketing, alumni development
Envisioning a dashboard in the future to run reports and to enable searching and analysis
43. Skills-in-demand reporting drives curriculum development and
course choices
Identify and anticipate
trends to best train and
guide current and
prospective students
Providing cuts by
geography and focus
44. Want to work in Tech at Amex? Study Middleware + User Interface
45. Want to work at Google in finance? Study Tax and Risk
47. LinkedIn is partnering with outside data providers and schools to
correlate inputs with outputs
Courses
Grades
Internships
Profiles and
Transcripts
Graduation
Career Development
Professional
Brand
Success
First Job
Nurture
50. With LinkedIn, schools can also bring data-driven decision making to
students
Research
Schools
Upgrade
Skills
Develop
Career
Internship
Build
Network
Support Causes
Connect
with Alumni
Apply to
School
Develop
Profile
Job