6 Steps to Triple your Productivity in Candidate Engagment (REC)
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Here's a variant of Johnny's presentation on Candidate Engagement as delivered to the members of the REC in London in April 2015. How do you triple your response rates from passive approach.
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6 Steps to Triple your Productivity in Candidate Engagment (REC)
- 1. 6 ways to Triple your Productivity in Candidate Engagement
- 2. Johnny Campbell Founder & CEO Social Talent @socialtalent
- 3. Finding candidates is getting Easier! source.socialtalent.co
- 10. What is a Sourcer’s average rate from talent they ?
- 11. 16% 26% 26% 32% Less than 10% Between 10% and 20% Between 20% and 40% More than 40% What is a Sourcer’s average rate from talent they ? The that they reach out to. 16% of Sourcers report such poor response rates that they would have to reach out to 40 people to get four replies! Regionally, reporting the lowest. Social Talent | Alexander Mann Solutions Global Sourcing Survey
- 12. 26% 32% Between 10% and 20% Between 20% and 40%
- 13. ?
- 14. ?
- 15. >65%
- 16. How are Sourcers engaging with passive candidates?
- 18. Does Medium of Engagement effect Response Rates?
- 19. 1 Medium Matters
- 20. - HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%) Connecterage ? imarily ing formed 8% 22% 30% 23% 25% 10% 40%50% 0%) - VERY LOW (<10%)- LOW (10-20%) Connect 16% 24% 37% 22% 22% 30% 23% 25% - HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%) 16% 24% 37% 22% 8% 32% 34% 26% 23% 25% 40%50% 11Global Sourcing Survey - HIGH (> 40%) - MEDIUM (20-40%) - VERY LOW (<10%)- LOW (10-20%) candidates you ? When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates. someone as a connection, sending an email performed even better. However, the majority of This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills. 16% 24% 37% 22% 8% 32% 34% 26% 30% 23% 25% 40%50% 11Social Talent | Alexander Mann Solutions Global Sourcing Survey - HIGH (> 40%) - MEDIUM (20-40%) What are the average response rates by medium for candidates you ? When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates. someone as a connection, sending an email performed even better. However, the majority of This reinforces the need for Sourcers to have traditional phone skills to complement their online search skills. 8% 32% 34% 26% 10% 40%50%
- 22. Finding Phone Numbers google.com/maps Social Talent, Dublin
- 23. What is the best time of day to call someone? First thing
- 24. 2 Timing
- 25. What is the best time of day to send an email? 6am
- 27. 1.In the message, on the Options tab, in the More Options group, click Delay Delivery . 2.Click Message Options. 3.Under Delivery options, select the Do not deliver before check box, and then click the delivery date and time that you want.
- 29. 3 Structure
- 30. 3 Secrets to Crafting the Perfect Pitch 1. Hyper-Personalise your Opener 2+ Unique Details Tenure, Current Employer, School, Common Connection, etc
- 31. 3 Secrets to Crafting the Perfect Pitch 2. What’s In It for Them (WIIFT)? Teach First (UK)
- 32. 3 Secrets to Crafting the Perfect Pitch 3. The Presumptive Close What is the Purpose of your Pitch? How many Interactions does it take to close a Candidate? Time-Specific Call to Action 4 8
- 33. 4 Language
- 34. Interrogative: Ask Questions You, Your, Yours
- 35. Concreteness How do we make our ideas clear? We must explain our ideas in terms of human actions, in terms of sensory information. Naturally sticky ideas are full of concrete images. We are 20 people, 12 in Dublin, 6 in Poland and 2 lads (Vince and Walter) who live in Cork and refuse to move to Dublin. Our office is next door to a cool university, on the tram line, we have a cool Smeg fridge and our oldest plant’s name is Harry! We are 20 people, 12 in Dublin, 6 in Poland and 2 lads (Vince and Walter) who live in Cork and refuse to move to Dublin. Our office is next door to a cool university, on the tram line, we have a cool Smeg fridge and our oldest plant’s name is Harry!
- 36. 5 Influence
- 37. Hi Johnny, Your experience with Social Talent over the last 4 years really made you jump off the page when I viewed your profile...
- 38. Members with >2,000 connections report response rates 10X better than those with <500 connections
- 39. Robert Cialdini: 6 Key Principles of Influence
- 40. Robert Cialdini: 6 Key Principles of Influence
- 41. 6 Be Smart
- 42. Private +
- 44. getsidekick.com
- 45. 6 Steps to Improve Candidate Engagement
- 46. 6 Steps to Improve Candidate Engagement 1. Medium Matters 2. Timing 3. Structure 4. Language 5. Influence 6. Be Smart
- 47. Johnny Campbell Founder & CEO Social Talent @socialtalent