Sierra Hoeger
Associate Editor
Sierra is an associate editor for Shop TODAY, reviewing and testing product within a range of categories including travel, beauty, fashion and more. When she's not scrolling through and typing away about the best deals and finds, Sierra can be found spending time outdoors, with a book in her hands or trying out fun restaurants and spots in the city with her friends.
Sierra is an associate editor for Shop TODAY, reviewing and testing product within a range of categories including travel, beauty, fashion and more. When she's not scrolling through and typing away about the best deals and finds, Sierra can be found spending time outdoors, with a book in her hands or trying out fun restaurants and spots in the city with her friends.
Latest from Sierra Hoeger
Amazon is hosting a Winter Sale! Save up to 61% off shoes, outerwear and clothing for the entire family
Amazon's Winter Sale is here! Save up to 61% off clothing, shoes, accessories and more for the entire family.
These will be the top trends of 2025, according to an expert
Sarah Eggenberger stopped by TODAY to share top beauty, fashion and wellness trends for 2025, from Anthropologie to Chanel.
Surprise the 16-year-old in your life with one of these trending gifts
Here are the best gifts for 16-year-old boys and girls perfect for birthdays and other holidays. Shop gift ideas from Levi's, Puma, Apple and more.
These gifts for the foodie in your life will be the cherry on top this holiday season
Discover the best gifts for chefs and home cooks. Find the expert-approved kitchen gifts including a Ninja Mega Blender, Our Place Always pan and more.
42 budget-friendly stocking stuffers sure to ‘ooh and ahh’
Start your holiday shopping with these Amazon stocking stuffers on sale. Don’t miss out on these deals before they’re gone for good.
These Oprah-approved gifts will arrive before the holidays — and they’re all under $100
Oprah's Favorite Things of 2024 have been announced. Shop her approved finds from Truff, Chillhouse and Super Smalls on Amazon.
TODAY staffers modified their skin care routines to determine these 34 winners for our 2024 Beauty Awards
Narrowed down from over 400 products,reviewers selected these skincare items for our beauty awards. Shop brands like Summer Fridays, Charlotte Tilbury, Versed and more.
Gift them with a cozy night in, thanks to these oh-so-soft sweats, slippers and more
Shop the best cozy gifts for people who are always cold. Discover cozy gifts like blankets and slippers from brands like Baublebar, Cozy Earth and Amazon.
Show him that gift-giving runs in the family! 30 gifts for grandpas — starting at $11
Grab these gifts for Grandpa to make this holiday season special. Here’s a list of perfect gifts for grandfathers, from grills, pillows, wallets, tech and more.
Hydro Flask vs. Stanley: Which water bottle is right for you?
What is the difference between trending water bottles, Stanley Quencher and Hydro Flask All Around Travel Tumbler?
I don't have a green thumb — Easyplant makes it simple to care for and own a plant
Easyplant makes it simple to own plants in a small New York City apartment, and its features are perfect for someone as forgetful as me.
