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Lingerie lift-off: Reigniting Camille’s campaigns to boost sales and profit

Find out how a creative shake up has elevated the Camille brand, attracting new shoppers and supercharging its online sales.

17 December 2024 6 minute read

Paid social Email marketing Paid search Design

Our impact.

+28%

increase in YoY revenue

+29%

uplift in store visitors

+38%

boost in organic revenue

Offering luxury lingerie and comfortable nightwear, Camille stands as a testament to two generations of passion and expertise in manufacturing, wholesale, and retail. From its roots in Derby, this family-owned brand has expanded globally throughout its two decades of trading, delighting customers worldwide with its high quality ranges and exceptional customer service. Today, Camille not only boasts a steadfast UK following, but also dispatches over a quarter of its orders to international destinations.

Embracing innovation, Camille first partnered with Visualsoft in 2012, igniting a digital transformation that has continued to propel its online presence. More recently, the brand also tapped into our marketing expertise to help strengthen its profitability, reduce its reliance on marketplace orders, and ultimately increase eCommerce sales.

To achieve this, we shook up its marketing approach by revising its brand positioning, refining its PPC ads, and threading fresh creative media throughout the Camille store, its social channels, and email campaigns. The result is a healthy uplift in store visitors and online revenue.

To meet the evolving needs of its target market and ensure that the business continues to grow online, we recently overhauled its online presence with an updated look and feel. The result is a brand new online store that captures the quality of its collections, celebrates its heritages, and provides an unrivalled experience to new and returning customers.

Redefined branding

After analysing Camille’s key competitors, reviewing its brand proposition and defining its target audience, we overhauled the look and feel of its on-site promotions, landing pages, and email campaigns. The updated imagery and messaging is clean, fresh, and contemporary, injecting modern personality into the well-established brand’s digital presence.

Cross channel synergy

To drive performance coherently across all of the brand’s marketing channels, we devised a comprehensive strategy covering every customer touchpoint. Strengthening Camille’s marketing mix, we also revitalised the retailer’s social accounts with new creative media, helping it to reconnect with existing customers and engage new audiences.

Maximised performance

Our synergised approach delivered an impressive open rate of over 42% for Camille’s email marketing campaigns in Q4 2023, as well as a 26% increase in sales generated via social media (Jan 2021 vs Jan 2024). SEO improvements also earned significantly more shoppers, sessions and orders for the business during the all important peak trading period in 2023, uplifting organic revenue by more than 38%.

We’ve seen significant improvements in the levels of sales on our online store. Visualsoft’s marketing teams are delivering improvements to our campaigns and conversions, which is making a real difference to the business."

Vincent Sharp - Director

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