Are you a dog breeder looking to expand your business online? Or maybe a pet lover who wants to share your passion with the world? With more people searching online for their perfect furry companions, this type of website can expand your reach and educate potential puppy owners about your breeding philosophy and breed expertise.
Building a website is like training a dog—it requires the right tools, patience, and expertise. Whether you’re showcasing Labradors, Poodles, or other beloved breeds, your dog breeder website is where potential clients learn about your practices, meet the dogs, and understand your approach. In this guide, we’ll walk you through creating an effective dog breeder website, from purchasing a domain to promoting your site. By the end, you'll have the resources you need to attract visitors and highlight your beautiful breeds.
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What is a dog breeder website
A dog breeder website is your online hub to showcase your services, exhibit your dogs, and connect with potential clients. It's a convenient platform to share details about your breeding program, specialize in certain breeds, and display puppies available for sale. Build trust and transparency by allowing visitors to explore your breeding ethics, facilities, and experiences through engaging content and visuals.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
How to make a dog breeder website in 10 steps
01. Buy a domain name and web hosting service
A domain name acts as your dog breeder website's address, making it simple for potential owners to find and interact with you online. Website hosting is the crucial service that safely stores your site's information and ensures it's available to visitors on a web server. These components work together to help you successfully connect with your audience, enhance your breeding brand identity, and improve website user experience.
Choose a memorable domain name: It's best to keep domain names simple and easy to remember. Use Wix's domain name generator to create names that reflect your company or key terms related to your carpenter services.
Find reliable web hosting: When choosing a hosting website, focus on key factors like storage space, bandwidth, website security measures, uptime and scalability. With Wix's paid plan, you receive a domain name, free hosting and a user-friendly drag-and-drop website builder to launch your online presence effectively.
Learn more about what is a domain and its role in your dog breeder website reliability.
02. Choose a website builder and template
Once you have a hosting service and domain name, it's time to choose a website builder and template. Website builders let you create a professional site without needing coding skills. Your dog breeder website should reflect your unique style, so find a builder with plenty of customization options. Wix is popular for its intuitive drag-and-drop interface and a variety of website templates tailored for your needs.
You can save time and simplify your design process by selecting one of the pets and animals website templates that align with your brand and effectively showcase your work. Pay attention to color scheme, website layout, and typography that express your unique personality.
03. Design your dog breeder website
Bring your dog breeder website to life by adding your logo and visual elements to your selected website template. Keep the web design simple and organized to help visitors easily navigate and find the information they need. This approach enhances their experience and effectively showcases your kennel.
To showcase the distinct identity of your dog breeder brand and personalize your website design, consider the following steps:
Update the color palette: Customize your website color scheme to reflect calming natural hues and your brand's colors. This creates a seamless look that enhances your dog breeder identity for potential clients.
Choose a font: Pick the best website font that is easy to read and suits your brand's personality. For a polished appearance, go for a classic and clear font. If your dog breeder business has a more playful vibe, consider a unique and contemporary font that fits your style.
Mobile-friendly design: Make sure your business website is optimized for all devices, including smartphones and tablets. A mobile-friendly design is crucial for reaching clients on the go, so test your site to ensure it looks perfect everywhere.
Incorporate your logo: Your dog breeder logo is the face of your business, so ensure it’s professional and unforgettable. Showcase it prominently on your site, whether in the header or footer, to leave a lasting impression.
Still deciding on a logo? Discover how to create a logo with the Wix logo maker for your dog breeder business.
04. Create a compelling homepage
The homepage is usually the first page visitors see when they arrive at your dog breeder website. It’s your opportunity to make a lasting first impression and invite them to explore more. Avoid overwhelming the screen with all the information about your breeding business on the initial page.
Here are some essential elements to include on your homepage:
Organized site navigation: Ensure easy navigation for visitors with a clear and organized menu. Include pages such as About Us, Available Puppies, Breeding Program, Testimonials, and Contact. This will help potential clients learn more about your breeding practices and find the information they need.
Compelling call to actions: A call to action (CTA) is a statement or button that encourages visitors to take a specific action, such as “Contact Us” or “Reserve a Puppy.” Ensure your homepage has at least one clear and compelling call to action guiding visitors to the next step in their journey with your breeding services.
Captivating images: Feature large, captivating images that rotate or can be toggled by the user, often known as an image carousel. Display beautiful photographs of your dogs, past litters, or even plans for future breedings. Anything that captures the interest of potential clients should be showcased.
Descriptive headline: Your homepage should clearly state your kennel’s name, its location or service area, and a catchy tagline that encapsulates what you do. For example, if your kennel is "Pawsome Pups," focusing on family-friendly breeds, an appropriate tagline might be "Bringing joy, one wag at a time." Create a statement that reflects the essence of your breeding program. Use engaging language that inspires and evokes emotion, while showcasing your expertise and fostering a sense of community.
Utilize a headline generator to craft a homepage headline that captures your audience’s attention.
05. Add about and contact pages
When creating a dog breeder website, it’s essential to have an About Us page and Contact page. These pages provide key information about your business and how potential clients can reach you.
About Us: Use this web page to tell the story of your kennel, your history, and what makes your breeding program unique. Highlight any accomplishments or awards you’ve received in the industry. This is also an excellent opportunity to showcase testimonials from satisfied customers.
Contact: Make it easy for potential clients to get in touch with you by including an online form on this page. You can also include your business email address, business phone number, and links to your social media accounts here.
06. Showcase your breeds and dogs
Create dedicated pages for each breed you offer to give clients in-depth insights into your dogs. By offering comprehensive information, you empower clients to make informed choices and find the perfect canine companion to fit their lifestyle.
Consider including the following details on each dog breed page:
Breed history and origin: Share the breed's background, including any unique or notable facts about its origins.
Physical characteristics: Include details such as size, weight, coat type and color variations.
Temperament: Provide a brief overview of the breed's personality and natural tendencies. This can include information on energy levels, sociability, trainability, etc.
Care requirements: Highlight specific needs for grooming, exercise, diet and other care considerations that potential clients should be aware of before choosing this breed.
Availability: If certain breeds are only available at certain times or have a waiting list for puppies, be sure to mention this on their respective pages.
Showcase dogs with images that capture their personalities and charm, using a photo resizer for optimal presentation. Highlight their pedigrees by discussing lineage and notable ancestors. Include comprehensive health records to reassure potential owners about their well-being. Mention any awards or titles they’ve earned to emphasize their qualities. This transparency builds credibility and instills trust. It helps potential owners make informed decisions, ensuring a good match between the dogs and their future families.
Use this checklist when creating your dog pages:
Name and breed
Gender
Date of birth
Call name
Weight and size
Personality traits and characteristics
Health information (vaccinations, health screenings, etc.)
Awards or titles earned
Availability for breeding or adoption
07. Highlight client testimonials
Reviews and testimonials are essential trust signals and validation that your dog breeder business can deliver exceptional service. Consider adding a section on your website to showcase client testimonials. This could include written reviews, video testimonials, or photos of puppies with brief descriptions from the owners. Testimonials provide social proof and enhance your business credibility. They demonstrate to potential clients that you have a history of satisfied customers who are happy to endorse your services.
08. Start a blog (optional)
Starting a blog can be a valuable addition to your dog breeder website, offering a platform to share informative and engaging content with potential customers. Regularly posting articles related to the dog breeder industry, such as puppy care tips or breed-specific information, can establish you as an expert in your field and attract more traffic to your dog breeder website. Additionally, including keywords related to your services in your blog posts can improve your search engine ranking, making it easier for potential clients to find you online.
Here are some content ideas if you create a blog:
Puppy care tips and tricks
Breed-specific information and updates
Behind-the-scenes looks at your breeding practices or team members
Answering common questions or myths about dog breeding
Add video content to your dog breeder website alongside blog posts. Use an online video editor to show how to care for a new puppy with basic tips like feeding, grooming, or training in short videos. Explain the breeding process or highlight unique traits of specific breeds. Videos engage viewers and can also help build your credibility as a dog breeder expert.
09. Optimize for search engines
Search engine optimization (SEO) is essential for driving organic traffic to your dog breeder website. Conduct keyword research to identify relevant terms and phrases that potential clients are searching for, such as "purebred puppies for sale" or "reputable dog breeders." Incorporate these keywords naturally throughout your website's content, meta tags, and headings. Additionally, optimize images with descriptive filenames and alt text to enhance your site's visibility in search results.
Create a Google Business Profile to allows your business to appear in local search results, making it easier for potential clients to find you. Ensure that your profile is complete with your contact details, hours of operation, and stunning images of your dogs and facilities. Encourage satisfied clients to leave positive reviews to boost your credibility and visibility in search results.
10. Promote your dog breeder website
Your dog breeder website is a crucial part of your marketing strategies for your dog breeder business. Marketing is important because it helps you reach potential customers, build brand awareness, and establish credibility. Once your site is live, you'll want to promote it effectively.
Here are a few ways to get the word out about your dog breeder website:
Social media marketing: Utilize platforms like Facebook, Instagram, and Twitter to showcase your dogs, share client testimonials, and promote new litters or breeds.
Collaborations with other businesses: Partner with pet stores or veterinarians in your area to cross-promote each other's services. You can also offer to sponsor events or donate puppies for adoption through local animal shelters.
Attend dog shows or events: Set up a booth at dog shows or festivals to network with potential clients and showcase your business.
Print materials: Create business cards, flyers, or brochures that highlight your services and website. Distribute these materials at events or leave them at local pet-related businesses.
Advertising: Consider paid advertising options such as Google Ads or social media ads to reach a wider audience. You can also create enticing offers or promotions for first-time clients to attract new business.
List on the AKC Marketplace: This platform is well-regarded in the dog community, and having a presence there can significantly boost your reputation.
Dog breeder website examples
Remember that your dog breeder website should showcase your unique brand and services, so get creative and make it your own. For inspiration and website ideas, take a look at these successful dog breeder websites built with Wix.
Heartland Ranch Kennels
Heartland Ranch Kennels exemplifies a commitment to transparency and customer satisfaction, offering a wealth of resources for potential puppy owners on their website. The comprehensive FAQ page answers common questions, while clear pricing information and contact details make it easy for clients to explore the availability of their cherished Teacup Yorkies and Bernese Mountain Dogs. The site includes vital links to puppy vaccination schedules and guidelines as well as updates on spaying and neutering guidance. Proudly showcasing their certifications and affiliations on the homepage, Heartland Ranch Kennels ensures clients have a trustworthy and informed experience, reflecting their dedication to quality and customer care.
Dumont Goldens
Dumont Goldens provides an engaging and informative online experience for anyone seeking Golden Retriever puppies, thanks to its user-friendly navigation and stunning homepage images that capture the essence of these beloved companions. The website is thoughtfully designed, ensuring visitors can easily find vital information through clearly written processes and smoothly navigate to different sections, including available puppies and planned litters. Client testimonials add a personal touch, showcasing the satisfaction of previous customers and the joy their puppies bring. A convenient contact form facilitates effortless communication, while the overall elegant web design enhances the browsing experience, reflecting Dumont Goldens' commitment to quality and customer satisfaction.
Wiscoy Labradors
The Wiscoy Labradors website offers a comprehensive and engaging experience for visitors, starting with an easily navigable homepage that prominently showcases their credentials and affiliations, reassuring potential owners of their commitment to quality. The site is enriched with captivating videos and pictures that bring the world of Wiscoy Labradors to life, providing an authentic glimpse into their operations. Social media links further connect visitors to the community and ongoing updates. A standout feature is the dedicated page for each dog, filled with essential information and an array of pictures, allowing users to genuinely acquaint themselves with each Labrador. This thoughtful design ensures a seamless and informative journey for anyone interested in these beloved dogs.
Why you need a dog breeder website for your business
A professional dog breeder website goes beyond just having a digital presence—it's a vital marketing tool that connects you with potential clients and builds lasting relationships. Showcase your breeding program, educate visitors, and offer valuable insights to make your website a trusted resource for dog enthusiasts. A well-designed site enhances your reputation, expands your reach, and drives the success of your breeding business.
Showcase your dogs: A website gives you the opportunity to share photos, videos, and detailed information about your dogs' breed, lineage, personality traits, health records, and any awards or titles they've earned. This helps potential clients get to know your dogs and see if they would be a good fit for their family.
Reach a wider audience: With a website, you can expand your reach beyond local customers. People from all over the country (or even internationally) can find and inquire about your services, increasing your potential for sales.
Stand out from competition: A professional website sets you apart from other dog breeders who may not have an online presence. It gives potential clients a sense of trust and legitimacy in your business.
Share important information: Your website is a central hub for all necessary information about your breeding practices, policies, pricing, and contact details. This streamlines the process for potential clients and saves you time responding to individual inquiries.
Build credibility: Having a website with client testimonials and educational content helps establish you as an expert in the industry. This builds trust with potential clients and can lead to more sales.
How to make a dog breeder website FAQ
How much does it cost to create a dog breeder website?
The cost of creating a dog breeder website can vary depending on your specific needs and the platform you choose. DIY website builders like Wix can start at $16 per month for hosting and basic features, while hiring a professional web designer can cost upwards of $1000.