Many laundromat businesses are struggling with low foot traffic and looking for ways to increase reach. The new window storefront of your business is now your online business website. Imagine a steady stream of new customers finding your laundromat with a simple online search. Without this type of website, you miss out on potential clients who prefer the convenience of online information.
Laundromat websites often just include basic information such as location, hours of operation and available services, but they fail to create a connection with potential customers. This article will walk you through building a website to help your laundromat stand out and attract more business.
Building a website for your business, passion project or side hustle should be easy and exciting. With Wix, you can customize and launch a professional website in minutes, no coding needed. We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted.
What is a laundromat business website?
A laundromat business website serves as an online presence for your business and allows you to connect with customers beyond your physical location. It provides important information such as location, contact information and services offered. However, a great laundromat website goes beyond just basic information. It should also:
Increase visibility: Today, people turn to the internet to find businesses and services. Having a website allows you to be visible online and reach more potential customers.
Provide 24/7 availability: A website is accessible 24/7, allowing potential customers to learn about your business at any time. This convenience can ultimately lead to increased foot traffic.
Build trust and credibility: A professional and well-designed website can build trust with potential customers and establish your business as a credible and reliable option.
Ready to upgrade your laundry business online presence? Build a website for free with AI today.
How to make a website for your laundromat business in 9 steps
01. Select a domain name and host
Your domain name is your laundromat business website's unique identity, so it’s essential to choose a memorable and relevant name for your finance website. Consider using keywords related to your niche to make it easier for users to find you through search engines. When choosing your domain name, keep these tips in mind:
Keep it short and easy to remember
Avoid numbers or special characters
Use your name or company name
Use keywords related to animation
Perform a domain search to check for availability
Choose reputable domain extensions such as .com or .net to boost credibility
For inspiration, use a domain name generator
New to domains? Learn more about what is a domain and its role in your website’s appearance.
Reliable hosting is the foundation of a successful website. By partnering with a trustworthy hosting website, you ensure that your digital doors are always open and inviting. This means that visitors can access your website at any time. Here are some key considerations when selecting a hosting provider:
Web server speed: Ensures fast loading times for your website
Uptime guarantees: High uptime percentages minimize website downtime and maintain site reliability.
Security features: Website security measures protect your website privacy and visitor data.
Scalability options: Allows your website to grow and handle increased traffic over time.
Tip: When you build a website with Wix, you’ll get free website hosting.
Read also: Web hosting costs
02. Pick a website builder and template
A website builder, like Wix, is perfect for business owners wondering how to make a business website with user-friendly tools and templates. No coding skills needed, saving you time and effort. Perfect for enhancing your laundromat's online presence.
Learn more about some of the best AI website builders.
Consider how your customers will interact with your website. Will customers want to see a list of your laundry services? Will they need to contact you immediately to use your laundromat? By using pre-made website templates, you can customize them to suit the needs of your business and your clients.
Consider these tips when choosing a website template:
Simple site navigation: No matter the range of services you offer, you want your customers to effortlessly find the laundry solutions they need. Organize your services, use easy-to-understand labels and provide a search bar to make it easier for visitors to find what they're looking for.
Mobile friendly capabilities: - A well-formatted and appealing mobile view enhances the user experience, making it delightful to browse through your laundromat's services and promotions. With customers looking for convenient laundry solutions on the go, it's crucial that your website looks great on both mobile devices and desktops. Ensuring easy mobile access allows you to reach and retain more clients, broadening your customer base and keeping them engaged with your latest offerings.
03. Customize your laundromat website design
Your website design should accurately reflect your brand's image and style. Utilize the customization options provided by your website builder to add unique elements such as a logo, laundromat slogan, brand colors and visuals that align with your brand aesthetic.
To make your laundry website visually appealing, consider the following web design elements to focus on:
Color scheme: Colors evoke emotions, so it's essential to choose a website color palette that creates a mood aligning with the message you want to convey. For a laundromat website, consider using clean and fresh colors like blues and whites to evoke a sense of cleanliness and reliability. Use these colors consistently across your website's elements, like headings, buttons and backgrounds.
Layout: Craft a website layout that reflects your laundromat's personality. For example, modern laundromats might choose clean, minimalist designs, while family-friendly laundromats could prefer layouts with warm, inviting colors. This approach ensures your laundromat's unique character shines through, engaging your audience with a design that speaks directly to them.
Logo: Your logo is the visual representation of your brand and it should be prominently displayed on your website. Make sure to use a high-quality version of your logo for clear visibility. If you don't have a logo yet, consider hiring a website designer or learn how to design a logo using a logo maker tool.
Typography: Selecting the right typography can make a significant impact on your website's overall appearance. A bolded font will have a stronger presence, for example. Best fonts for websites are easy to read and align with your brand image. You can also use different font styles for headings, body text and call-to-action buttons to create visual interest.
High quality images: Use high-quality images to showcase your laundromat's services and clean, well-maintained facilities. This not only makes your website visually appealing but also gives customers a better idea of what to expect when they visit in person. Try using professional photographs or investing in a photography session. Alternatively, you can use high-resolution stock photos for free.
04. Design a compelling homepage
Your homepage is the first impression your customers will have of your laundromat online and it should be designed to capture their attention. A homepage can effectively communicate your brand message and entice visitors to explore further. Put all of the main information on the homepage rather than burying important services deeper in the site.
Making homepages that stand out involves incorporating these elements:
Banner and image: Use this space to showcase imagery from your laundromat, a clever statement about your commitment to excellent service or advertise a special deal or promotion. It can be a short video, too. Having a video background on your website not only makes it more engaging but can convey your business story and goals all in one panel or screen.
Services: Display your laundromat's services clearly and concisely. Use icons, headings and descriptions to make it easy for customers to understand what you offer. The more time you require your visitor to spend looking for answers, the more likely they are to give up and leave your website, potentially costing you business.
CTA buttons: Use clear call-to-action (CTA) buttons like "Sign up now" or "Book an machine" to encourage visitors to take action. Make sure they are prominently displayed on your homepage and easy to find.
Locations and hours: People often choose a laundromat based on its convenience. Typically, they look for a location that's close to them and this search is usually done online. Help your customers find your laundromat easily by including a map with your locations and operating hours.
Special promotions or discounts: Treat your website like a lead generator and promote any special offers or discounts. This can help attract new customers and incentivize existing customers to continue using your services.
Contact information: Make it easy for customers to contact you by including your email, phone number and address on the homepage. This also adds credibility to your business by showing that you are easily accessible.
Social proof: Display positive reviews from satisfied customers or feature any awards or certifications you may have received. This builds trust with potential customers and shows them why they should choose your laundromat over others.
05. Create about and contact pages
Aside from the homepage, there are two essential web pages that every laundromat business website should have: an about page and a contact page. These pages provide visitors with more information about your laundromat and how to get in touch with you.
About page
This page should include information about your laundromat's history, mission and values and team members. It's an opportunity to tell the story of your business and connect with potential customers on a personal level. You can also use this space to showcase any community involvement or partnerships.
Consider including the following:
Tell your story: Share the history of your laundromat, how it started and what inspired you to open it. People tend to support businesses with a unique backstory.
Showcase your values: Share your business's values and principles, which will help customers get a better sense of who you are as a business owner. This also shows that you care about more than just profits.
Staff bios: Introduce visitors to the team behind your laundromat and highlight their key roles in ensuring excellent customer service. Adding personal touches like photos can make visitors feel more connected to your business.
Contact page
The contact page is where visitors can find all the necessary information to get in touch with you. The easier it is for customers to contact you, the more likely you are to build relationships and foster customer loyalty. Make sure this page is easy to navigate and that all the information is up-to-date.
Here are some important details to include:
Contact details: Similar to the homepage, ensure that all necessary contact information is easy to find on this page, including a business email, business phone number and address.
Contact form: Provide an online form for visitors to fill out if they prefer not to use traditional contact methods. This also makes it easier for you to track inquiries and respond efficiently.
Live chat: Consider adding a live chat feature to your website so that customers can get real-time assistance with any questions or concerns they may have. This also adds a personal touch and shows that you value their experience.
FAQs: Including frequently asked questions on your contact page can help customers find answers quickly without having to reach out directly. This saves you time and effort in responding to common inquiries.
06. Include reviews and testimonials
Social proof is one of the various marketing strategies to attract customers. When people see that your current customers are happy with your services, they are more likely to do business with you. Therefore, it's important to include reviews and testimonials on your website.
Here are some ways to include reviews and testimonials on your website:
Testimonial section: Create a dedicated section on your homepage or about page to showcase positive comments from satisfied customers. This adds credibility to your business and allows visitors to see what others have experienced at your laundromat.
Integrate with review sites: Consider integrating with popular review sites like Yelp or Google My Business, which will allow customers to leave reviews directly on those platforms. You can then display these reviews on your website using widgets or embed codes.
Include on service pages: If you have a separate page for each of your services, consider adding reviews and testimonials specific to that service. This can help visitors understand the benefits of each service and make informed decisions when choosing which one to use.
07. Incorporate online booking and payment options
Implement an online scheduling tool to assist with booking pickups or in-store orders, adding an extra touch of convenience for your customers. These systems allow customers to reserve and pay for services at any time, from anywhere. This feature also reduces the burden on your staff, as they don't need to manage reservations manually. Offering online payment processing and booking options on your website can set you apart from other laundromats and make the customer experience more seamless. It can allow them to reserve specific time slots for using your machines or availing themselves of services like wash and fold.
Additional integrations can be added to your site to improve website user experience. For example, you could integrate with popular payment platforms like PayPal or Venmo to offer customers more options for paying online. Explore the Wix App Marketplace for tools like a loyalty program or referral system to incentivize customers to return and bring in new business. The cost of these features can vary depending on the provider and what type of tools you use.
08. Optimize for SEO
Search Engine Optimization (SEO) is a critical aspect of any website, including laundromat business websites. Optimizing your website with SEO features can help improve your search engine ranking and make it easier for potential customers to find you online.
Here are some ways to optimize your website for SEO:
Keyword research: Identify relevant keywords related to laundromats in your area and incorporate them into your website's content, titles and meta descriptions.
Local listings: Register your business with local directories like Google My Business, Yelp and Yellow Pages. This will improve your chances of showing up on local search results.
Regularly update content: Keep your website updated with fresh content, such as blog posts or promotions, to show search engines that your website is active and relevant.
09. Promote your laundromat website
Now that your laundromat's website is up and running, it's time to start promoting it to potential customers. Engaging with your local community through social media, newsletters and other interactive features can foster brand loyalty and customer engagement.
Here are a few ways to drive traffic and increase sales as part of your website launch checklist:
Social media marketing: Use social media platforms like Facebook, Instagram and Twitter to showcase your business and services. Share photos of your laundromat, staff members and satisfied customers to create buzz around your business.
Email marketing campaigns: Build an email list of current and potential customers and send out newsletters or promotions regularly. Email marketing helps keep your business top-of-mind for existing customers while also attracting new ones.
Collaborations: Partner with other businesses in your local area, such as dry cleaners or apartment complexes, to cross-promote each other's services.
Google Ads: Consider investing in Google Ads to reach potential customers who are actively searching for laundromats in your area. This can help drive targeted traffic to your website and increase conversions.
Word of mouth: Encourage satisfied customers to spread the word about your business to their family and friends. This is a powerful form of marketing that can bring in new business through personal recommendations.
Start a blog: Consider starting a blog on your website where you can share tips, industry news and other helpful information related to laundry. This can help establish your business as an authority in the space and attract more visitors to your website.
Laundromat business websites to inspire you
We’ve compiled some Wix built laundromat business websites for you to serve as inspiration for website ideas when you decide to make one.
Laundry Zone
Laundry Zone features a live chat option on the homepage for immediate assistance, significantly enhancing customer support. The inclusion of the FasCard loyalty program, incentivizes repeat visits through discounts and special offers. Additionally, the site highlights various onsite amenities designed to make each visit more enjoyable and convenient. This well-rounded approach demonstrates how a laundromat can effectively cater to its customers' needs and preferences through a thoughtfully designed online presence.
Rattle & Hum Laundry Co
Rattle & Hum Laundry Co.'s website features a dedicated blog that provides valuable insights and tips for customers. This engaging blog covers various topics related to laundry care, such as effective stain removal techniques, the benefits of different types of detergents and advice on maintaining delicate fabrics. By offering this rich content, Rattle & Hum Laundry Co. not only educates its customers but also positions itself as an authority in the industry.
Ghost Laundry
Ghost Laundry provides clear and straightforward instructions on how to place an order right on the homepage. The site’s streamlined design ensures that even first-time users can navigate the ordering process with ease, eliminating any guesswork. This focus on simplicity and efficiency reflects Ghost Laundry's commitment to providing a seamless laundry experience, empowering customers to manage their laundry needs confidently and conveniently.
Dalton Laundry
Dalton Laundry homepage showcases real customer testimonials, providing social proof that builds trust and highlights the quality of their services. Strong CTAs strategically placed throughout the site guide visitors to schedule a pickup, explore service options or join the loyalty program. This combination of authentic feedback and clear, persuasive CTAs ensures that potential customers are not only informed but motivated to take immediate action.
Other types of websites to create
How to make a website for your laundromat business FAQ
Do laundromats need websites?
Having a website is not a requirement for running a laundromat business, but it can be beneficial in many ways. A website can help attract new customers, improve customer loyalty and streamline your operations by allowing online bookings and payments.