Way Up Front Media

Ho, ho, ho... We're closing down from Friday the 13th of December for our annual shutdown and re-opening on Monday the 6th of January 2025. Here's wishing all our clients a Merry Xmas and a Happy New Year. The Way Up Front Team.

It's a most wonderful time of the year..... And it also marks the peak season for brands in various sectors like beer, liquor, wine, food, beverages, chocolate, and cosmetics, among others, with soaring sales figures. To ensure you don't miss out on the festive rush, it's crucial to avoid lacklustre trade marketing efforts. Failing to engage effectively could result in losing market share or even having your products delisted in the New Year. Elevate your game by captivating customers, enhancing brand recognition, and driving sales through strategically positioned point-of-purchase displays and promotional materials. At Way Up Front, we specialise in crafting in-store components tailored to your brand's marketing strategy. Collaborate with us to conceptualise, design, manufacture and install solutions that propel your products from shelves into shopping baskets. If you can dream it, we can build it. Moët & Chandon Moët Hennessy Lindt & Sprüngli Elizabeth Arden #xmasretail #retailpromotion #FMCGmarketing #trademarketing #pointofpurchase #salespromotion #customerengagement #brandawareness #boostsales

Table talkers With peak hospitality season about to hit us in full force if you're a food and beverage brand you'll want to be maximising your exposure and using trade marketing tactics to drive uptake in on-site locations such as restaurants and bars. Table talkers are a very cost-effective and tactical solution to do this - whether it be via a promotion, special offer or through a menu. Engage your customer at point of purchase, raise your brand awareness and boost sales. If you can dream it, we can build it. Devil's Peak Brewing Company (Pty) Ltd Ceres Fruit Growers The HEINEKEN Company The HEINEKEN Company Diageo South Africa Diageo #tabletalkers #pointofpurchasepromotion #hospitality #foodandbeverage #FandB #brandawareness #customerengagement

Vacuum forming. The process of Vacuum Forming, also known as vacforming, is a highly cost-effective manufacturing method utilised for various point-of-purchase and promotional display applications. By shaping plastic sheets to specially designed moulds through a vacuum, this technique enables the creation of diverse and visually appealing materials. The versatility of vacformed products makes them suitable for a broad array of product categories such as food & beverage, cosmetics, personal health, and pharmaceutical items. Vacformed components can be used in conjunction with a wide range of other materials to produce displays that captivate and engage. Raise your brand awareness, engage comsumers and drive sales. If you can dream it, we can build it. Yardley of London Lactalis South Africa NIVEA Beiersdorf Vital Health Foods #vacforming #pointofpurchasedisplays #trademarketing #FMCGmarketing #retailmarketing #retailpromotion

Intern position - product photography Are you an under graduate or post graduate photography student? Do you have an interest in product photography and video with a special focus on the FMCG space? Would you like to get involved in the creative process surrounding product specification and design of point-of-purchase and promotional solutions for products across the entire FMCG spectrum? Are you keen on designing, building and tweaking your own studio to optimise the photography and videography of the above, ranging from items as small as a shoe box to as big as a car? If the answer's yes please get in touch by sending an email to donald@wayupfront.co.za with your CV, a portfolio of your work and your availability. We'll help to make you famous. #productphotographyintern #photographystudent

Retail agility is a thing. Brands need to be increasingly imaginative in today's ultra-competitive retail environment. Agility helps you to be flexible with regards to using retail space and getting your new product or brand in front of as many eyes as possible. Temporary - or pop up - retail spaces and stores are becoming more popular as it affords this agility and enables you to take your brand or product to the market in an imaginative way, often in areas with high foot traffic such as open/public areas in shopping malls. At Way Up Front we are able to manufacture to the required specialty and scale in order to help you do this. We'll help you conceive, design, manufacture and install the optimum solution that aligns fully with the objectives of your campaign, helping to engage shoppers, raise brand awareness and boost sales. If you can dream it, we can build it. CHANEL #popupretail #temporarystore #retailagility #pointofpurchase #FMCGpromotion #retailtrademarketing #retailsales #cosmetics #beautyproducts

Champagne, the king of sparkling alcoholic drinks. Help your Champagne/MCC/sparkling wine brand stand out - whether its on a retail shelf with a bottle glorifier, at a tasting or hospitality event with a novelty branded ice bucket or in the aisle of a supermarket or bottle store with a creative, eye-catching floor stand. We can help you conceive, design, manufacture and install a wide range of bespoke point-of-purchase and promotional solutions to elevate your brand above the competition and get noticed. Engage consumers, increase brand awareness and boost sales. If you can dream it, we can build it. Twee Jonge Gezellen Champagne Mumm Moët & Chandon Simonsig Family Vineyards Graham Beck Nederburg Wines Charles fox Steenberg Farm Boschendal Wines Crystallum L'Ormarins #champagne #MCC #sparklingwine #bottleglorifier #icebucket #floorstandingunit #trademarketing #pointofpurchase #promotionaldisplay #FMCGmarketing

Who doesn't love a G&T...? International Gin & Tonic Day is celebrated on the 19th of October and - for those of us in the Southern Hemisphere - summer is well and truly on its way making G&T the quintessential outdoor drink of choice. Elevate your gin brand to the next level across hospitality events, in bars, nightclubs and restaurants and at point-of-purchase in retail locations with our wide range of innovative marketing and promotional solutions. We can help you conceive, design, manufacture and even install a wide range of trade marketing solutions to increase brand awareness, engage consumers and boost sales. If you can dream it, we can build it. Inverroche Distillery Six Dogs Distillery Diageo South Africa THE HENDRICK'S GIN DISTILLERY LIMITED #InternationalGinandTonicDay #GinandTonic #promotionalsolutions #hospitalitysolutions #retailsolutions #brandawareness #consumerengagement #FMCGmarketing #trademarketing