Aldi has dropped a haircare range that's packed with powerful hydrating ingredients and fans say one particular item is as good as a £40 wonder from Color Wow.

The new collection from Aldi's beauty brand Lacura includes a hair mask, a foam volumiser, a root spray and two hairsprays - and each product is priced at £4.99.

The Lacura Wonder Mask is perfect for giving hair a boost of hydration and will surely keep your locks sleek this summer. Enriched with algae, blue sea kale and hydrolysed vegetable protein, the formula aims to strengthen weak strands, repair damage and boost hair renewal.

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It is perfect for those who want a glossy-looking mane. The deep conditioning treatment penetrates the hair follicles and locks in hydration with added heat protection. It's also suitable for all hair types.

It has hair-repairing ingredients and plant exctracts to strengthen the hair
It has nourishing ingredients and plant extracts to strengthen the hair

Some fans pointed that the packaging "looks almost the same as" the new Color Wow Money Masque, which costs £39.50 on most beauty sites.

One said: "This is exciting and I can't wait to try them all!" Another was worried that it will sell out when it's launched and asked: "Why can’t you sell them all year round?"

The collection officially launched on Sunday, May 5th, but some fans said they couldn't find it in their local stores, with a shopper commenting: "Been to two Aldis and both only have the Wonder Spray and Toner. Where’s the rest of the collection?"

Some shoppers say it's an afforable alternative to Color Wow's Money Masque
Some shoppers say it's an afforable alternative to Color Wow's Money Masque

Aldi repsonded to the shoppers: "We aim to deliver our Specialbuys to all stores on the day of the promotion. But sometimes for reasons outside of our control, it isn't always possible. We can't check stock levels from here, but the store team are always happy to help. Just ask when you're next there."

The Specialbuys also include garden furniture, barbecue grills, home decorations, kitchen tools and more. Shoppers can visit Aldi's website to check for the coming week's offers.

If you don't want to race against others to grab the bargain hair mask, you can sit shop for alternatives, like this Kerastase Riche Deep Nutrition Rich Mask that's available on Sephora with 15% off.