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BLU Pure XL is now available to pre-order on Amazon for $349

Not long ago, BLU announced its brand new flagship Android phone which — by its own standards — is highly specced and priced. The BLU Pure XL is a 6-inch monster with a QHD screen, costs $349 and has finally landed on Amazon.

By any standards, the specs are pretty solid. The 6-inch display on the front has a resolution of 2560 x 1440, giving it a pixel density of 490ppi. Powering the phone is the Helio X10 octa-core 2GHz processor, paired with 3GB RAM and a PowerVR GPU. What’s more, its sapphire crystal-coated primary camera boasts 24 megapixels, dual-tone flash and optical image stabilization. If all that wasn’t enough, it supports 24-bit/192kHz audio, quick charging and has a fingerprint sensor which can detect and verify your fingerprint in less than 10ms. It also has an 8MP wide angle front camera and 64GB internal storage which can be expanded up to a further 64GB.

Back in September when it was announced, the phone seemed like a no-brainer purchase for just 64GB. It’s not often you get an all-metal phone with these specs for anywhere near that price. Last year’s Nexus 6, however, has recently seen a huge drop in price thanks to the arrival of the Nexus 6P and Nexus 5X. On eBay you can pick up a Nexus 6 for just $300, while Amazon is still selling them for $349.

Roundup: 5 best ‘disruptive’ Android phones – flagship specs without the price tag

I won’t lie, in recent months I’ve found the traditional flagship smartphone market decidedly boring. Although phones from the likes of LG, Samsung, HTC and Sony are all steadily improving all they time and — by all accounts — are very good phones, they all cost a small fortune. The price of flagships from the “big” manufacturers can be anywhere between $500-$900, which is a heck of a lot to spend on a small pocket computer. With the prices steadily rising, it’s created the perfect opportunity for smaller companies to take advantage and release great devices that cost less. In my mind, if it’s below $400 full retail, has a full HD (or better) display and an octa-core processor, that makes it a flagship killing, disruptive smartphone…


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BLU Pure XL coming soon: 6-inch QHD display, fingerprint sensor, octa-core Helio X10 + more for $349

UPDATE: BLU has officially announced the new device. The device is made predominantly from metal, like many of the current high-end phones on the market. BLU has partnered with MediaTek and claims the Helio X10 chip being used to power the new smartphone is among the fastest chips available on the market, and scores some of the highest benchmark results on AnTuTu. What’s more, the camera on the back is covered by sapphire crystal while the 8MP front camera is wide angle, to fit more in to your selfies…


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