Allison Worldwide

Excited to share that Lisa Rosenberg, Global President, Consumer Brands, is moderating the Beyond the Ad: Super Bowl’s New Playbook session at SXSW on Tuesday, March 11 from 4:00 PM – 5:00 PM CST. She’ll be joined by leaders paving the way in the industry: David Zucker – CMO, Perdue Obele (Brown-West) Hinsley-West – President, Colle McVoy Fara Howard – CMO, GoDaddy From pre-game buzz to post-game amplification, these panelists will discuss how brands are integrating paid, owned and partner content to make the most of the Super Bowl. If you’ll be at SXSW, be sure to join us at The LINE Hotel in the Onyx Room. https://lnkd.in/ehHDQNJc #SportsMarketing #SuperBowlMarketing #BrandEngagement

We’re honored that Jacie deHoop, co-founder of The GIST will be moderating the Women Shaping Sports: Athletes, Fans & Culture panel at SXSW on Tuesday, March 11 from 2:30 PM – 3:30 PM CST. Jacie will be joined by: Amanda N Henry– Vice President of Business Development, Therabody Carly Gomez – SVP, Marketing, Fabletics Jen Millet – COO, Bay FC This panel will discuss how women are transforming the sports landscape – not just as athletes, but as fans, consumers and cultural drivers. They’ll also examine how brands are engaging with this record-breaking audience, the impact of rising investment in women’s leagues and why female fandom is driving momentum like never before. If you’ll be at SXSW, be sure to join us at The LINE Hotel in the Onyx Room. https://lnkd.in/eH-VWtSP #SportsMarketing #WomenInSports #BrandEngagement

Excited to share that Jonathan Heit, Global CEO, is moderating the Momentum at the Crossroads of Culture and Sports panel at SXSW on Tuesday, March 11 from 11:30 AM – 12:30 p.m. CST. Jonathan will be joined by three leading voices in the space: Kelsey Greer – Sr. Director of Brand Partnerships and Concepting, PepsiCo. Craig Brommers – CMO, American Eagle Outfitters Cameron Jordan – defensive end, New Orleans Saints This session will explore the dynamic relationship between sports and culture, and how it shapes fan engagement, influences merchandise trends and defines the cultural zeitgeist. If you’ll be at SXSW, be sure to join us at The LINE Hotel in the Onyx Room. https://lnkd.in/ePPtY6qf #SportsMarketing #SXSW #BrandEngagement #FanInfluence

Our very own Shane Arman, SVP, Head of U.S. Sports, will be moderating the NIL’s Role in College Sports Momentum panel at SXSW on Tuesday, March 11 from 10:00 AM – 11:00 AM CST.    He’ll be joined by an incredible line up of speakers passionate about NIL in college sports:  Nick Konat – President and COO, Sprouts Farmers Market  Stephen Denton – CEO, Opendorse  Taylor Jones – Texas Longhorns women’s basketball team forward    In this session, they’ll discuss how NIL is driving brand engagement, creating influential brand ambassadors and reshaping the apparel and retail spaces around college sports.     If you’ll be at SXSW, be sure to join us at The LINE Hotel in the Onyx Room. https://lnkd.in/ej3dE9rs   #SportsMarketing #SXSW #NIL #CollegeSports #BrandEngagement 

SXSW is right around the corner, and we’re thrilled to lead four key conversations on the intersection of sports, culture and brand engagement. If you’ll be in Austin, don’t miss out on these must-see panels! 📍 Where? The LINE Hotel, Onyx Room 📅 When? March 11th from 10:00AM – 5:00PM Be sure to join us for the opportunity to network, gain insights and shape the landscape of sports marketing. https://lnkd.in/euPqKZPD #SXSW #AllisonSXSW #SXSW2025 #SportsMarketing #SportsPR

Excited to share that Lisa Rosenberg, Global President, Consumer Brands, will be moderating the Women and Sports: Brands Need to Join This Team panel at the PRWeek Sports Conference on February 26 from 11:00 AM - 11:30 AM EST.   She’ll be joined by an incredible lineup of industry leaders: Erin Kane – VP, Women’s Sports, Excel Sports Management Katrina Cabrera – Senior Director, Communications, Verizon Shiz Suzuki – VP, Global Brand Sponsorships & Experiential Marketing, American Express   Together, they’ll explore how brands can authentically engage in women’s sports—an area that’s rapidly growing and deeply connected to CPG, healthcare, entertainment, and more. If your brand isn’t in the game yet, it’s time to suit up. Join the conversation and register here: https://lnkd.in/evZPNB4c   #SportsMarketing #WomensSports #PRWeek #BrandStrategy

January was a dramatic month in the world of #purpose, from devastating Southern California wildfires to sweeping U.S. DEI policy changes. Catch up on the latest in the newest edition of the Purpose Review from the Allison & Headstand Purpose Center of Excellence. 

This week had a lot of highs and lows, but I got to do a lot of what I love most- be with my clients and team in-person. If you want to build long standing relationships, spend time together. Do something out of the ordinary, change your scenery - you will learn something about yourself and each other. #DC #comms #cx #clientexperinece

Some news from the running/writing side of my life... On this first day of Black History Month, I'm proud to share this feature story I authored for the February/ March issue of UltraRunning Magazine, which is arriving on newsstands and is linked here. I was blessed to run over 90 miles with some of today's top urban runners, 30 miles in each city, discovering their unique ability to use their bodies to catalyze a transformative experience, and change. https://lnkd.in/et8vpjSQ Each of these athletes are special and impactful in unique ways, but on this day I wanted to highlight the New York section of the story, featuring Keron Alleyne, co-captain of Black Men Run NYC. Keron ran me to my limits, and then lifted me up with stories of empowerment as we visited key sites for Black history, whether the stunning memorials for Harriet Tubman and Frederick Douglass or sites that speak to reckoning, such as the extraordinary story of Seneca Village, a free black community forced from their homes to make way for Central Park, or the 1741 New York Conspiracy, when enslaved Africans and were falsely accused for a series of fires in lower New York (as covered in Harvard-historian Jill Lepore's powerful book, New York Burning, Knopf, 2005). I'll be posting a range of Black History photos from the New York leg on my IG, @toddaydelotte, all shot by NYC photographer Richardo Scott.