BackLite Media

As the city lights up in the spirit of Christmas, BackLite Media and Viola Outdoor wish you a holiday filled with joy, togetherness and the magic of new beginnings. Happy Holidays and warm wishes for the New Year! 🎄

2024 was a transformative year for us at BackLite Media. From joining Multiply Group to integrating Viola Outdoor, we’ve seen remarkable progress. As we look ahead to 2025, the OOH landscape in the UAE is set for groundbreaking growth—driven by programmatic, innovation, the rise of retail media, premium placements, and sustainable solutions. I am excited about what lies ahead in 2025 as we continue to lead and innovate in this dynamic space!

Insightful and forward-thinking! Our CEO, James Bicknell, recently shared his expert insights with Campaign Middle East, outlining the key OOH trends to watch in 2025. From   → The transformative impact of AI; → The rapid rise of Programmatic DOOH advertising; → To the growing influence of retail partnerships; → Data-driven precision for targeted campaigns and; → The industry’s shift toward sustainability — His visionary outlook highlights how we continue to innovate, delivering impactful and sustainable solutions for our clients. Check out the link in the comments for the full article to see how we’re redefining OOH in 2025! #OOHTrends #OOHAdvertising #DOOHAdvertising

Looking back on 2024, I feel immense pride and accomplishment. This year has been truly extraordinary. In February, we embarked on an exciting new chapter as BackLite Media was acquired by Multiply Group. This bold move has solidified our foundation and positioned us for even greater success. Recently, our team had the pleasure of attending Multiply Group's Annual Growth and Strategy Day, where we presented our achievements from 2024 and shared our ambitious goals for 2025. It was an incredible moment to showcase our growth plans for BackLite Media and Viola Outdoor, including our expansion initiatives and the integration of new merging technologies that will drive us forward. A key event highlight was BackLite Media's recognition with three prestigious awards: - Customer Satisfaction - Innovation - Organic growth These awards testify to our team's relentless efforts and remarkable achievements. A special thank you goes to Samia Bouazza for her exceptional leadership and unwavering support, making 2024 a standout year for us. We are looking forward to 2025 with renewed enthusiasm for what the future holds for us all.

The Road to Programmatic DOOH: Are We There Yet? Our Chief Product Officer, James Harrison, explores the Programmatic Digital Out-of-Home (PrDOOH) journey—its promise, challenges, and future. At the Campaign Middle East's OOH Breakfast Briefing, James tackled key questions: → Programmatic vs. Automation—are we clear on the difference? → Are we truly leveraging data, flexibility, and targeting? → Is PrDOOH a necessity or just the next big buzzword? However, as he concludes, what matters is how we navigate the twists and turns ahead and how effectively we address the remaining challenges.

2024 has indeed been an exceptional year for BackLite Media and Viola Outdoor. From becoming part of Multiply Group in February, launching SpotLite 2.0 in July with 9,000 copies reaching audiences worldwide and unveiling The Triple Crown in Abu Dhabi, we've experienced a year defined by growth, innovation, and success. A special highlight was welcoming Viola Outdoor to our offices and witnessing our teams' synergy, creativity, and collaboration. We've shown how much we can achieve when united by shared goals and passion. To every team member: your dedication, talent, and energy have been the driving force behind our success. It's a privilege to work alongside such talented and driven individuals. Congratulations to our Employees of the Year: Georgina Brett from BackLite Media and Mohammad Al-Sheikh from Viola Outdoor. Your hard work and commitment inspire us all. Here's to an even brighter 2025, filled with more innovation, growth, and extraordinary achievements.

What a year it's been! 2024 has been a phenomenal journey of innovation, growth, and success. From joining Multiply Group and delivering groundbreaking campaigns to expanding our presence in the UAE by joining forces with Viola Outdoor. We've raised the bar and redefined what's possible in the OOH industry. Last Friday, we came together with our amazing colleagues from Multiply Group and Viola Outdoor to celebrate these achievements and toast to an incredible year. We would also like to extend our heartfelt congratulations to our Employees of the Year: Georgina Brett from BackLite Media and Mohammad Al-Sheikh from Viola Outdoor. Your commitment and diligence have been truly commendable. As we acknowledge the milestones reached, we look forward to the exciting opportunities in 2025.

Success in Out-of-Home advertising isn't just about being seen. It's about being remembered. Our Landmark Series along Sheikh Zayed Road has become the ultimate canvas for luxury brands aiming to launch impactful, long-term campaigns in Dubai's elite spots. Global brands have found these iconic locations ideal for forging deep connections with their audiences. Take a look at campaigns from Van Cleef & Arpels and Tiffany & Co. They've harnessed the power of long-duration digital advertising to amplify their impact, building trust and familiarity that resonate over time. These aren't just ads; they're bold statements of excellence aligned perfectly with BackLite Media's commitment to quality. Next time you drive down Sheikh Zayed Road, take a moment to appreciate the striking stories told through our iconic signs. They showcase how strategic, long-term OOH campaigns can leave a lasting legacy.

Is 2025 set to redefine the future of Programmatic Digital Out-of-Home (PrDOOH)? Our Chief Product Officer, James Harrison, joins industry trailblazers in the latest edition of IAB MENA Voices to explore the game-changing potential of Programmatic DOOH. The possibilities are endless with the rise of smart cities, groundbreaking infrastructure investments, and a region-wide shift to programmatic solutions. 👇 Curious about what’s next? Read into his insights now!

Even George Clooney knows – that a memorable morning begins with unforgettable taste. ☕ As winter arrives in Dubai, Nespresso's latest campaign featuring its rich, bold flavours is exclusively showcased at our locations on The Landscape Gallery. #Nespresso #OOHAdvertising #OutOfHome