GroupM MENA

A warm evening of connection and reflection at our first GroupM Iftar of 2025. A huge thank you to our clients for sharing this special time with us ✨ Mindshare MENA Wavemaker MENA EssenceMediacom MENA Keyade Middle East #GroupMMENA #Iftar #RamadanMubarak #MindshareMENA #WavemakerMENA #EssenceMediacomMENA #KeyadeMiddleEast

"Ramadan is a time for connection and reflection, and in today’s world where consumers are overwhelmed by ad-influx, AI is an indispensable tool in enhancing the human experience," writes GroupM MENA’s Patricia Abi Fadel. Read more here: https://lnkd.in/d4Rn9Tan

Marie Abiad, our Regional Strategy Director, took to the stage to positively provoke the audience of Gulfood - The World's Biggest Annual F&B Event, thanks to the invitation of our client Perfetti Van Melle MENAP.   Under the theme ‘The Next Frontier in Food,’ the exhibition dove into the boldest innovations in the food and beverage sector.    Marie shared case studies, actionable insights, and explored the latest media trends, showing how to use emerging platforms and technologies to enhance presence in consumers’ minds. #Gulfood #FMCG #ChupaChups #PerfettiVanMelle #Media #Advertising #Wavemaker #WavemakerMENA

Game On! Thrilled to announce GroupM has been selected as Electronic Arts (EA)'s global media agency partner. This partnership marks an exciting new chapter as we combine EA's interactive entertainment expertise with our data-driven approach to engage players worldwide. Together, we'll help maximize fan connections across EA's incredible portfolio.

Ramadan is a time for connection and reflection. In an era where consumers are inundated with ads, AI has become an indispensable tool for enhancing the human experience.   In this article for Campaign Middle East, Patricia Abi Fadel explores how AI and technology should not replace human connection, but rather amplify it.   Read the full piece now 👉 https://lnkd.in/dTXYcUzJ   #Ramadan #AI #Media #Advertising #MENA #GroupMMENA

Honored to announce that I’ve been selected as part of the jury committee for SMARTIES MENA 2025!  Excited to review and celebrate the most innovative mobile marketing campaigns across the MENA region. Looking forward to being inspired by the creativity and excellence shaping our industry’s future. Good luck to all participants—can’t wait to see your submissions! 🚀 Mindshare MENA Start your submission now 👉 https://lnkd.in/eGmrVJh #SMARTIESMENA #MobileMarketing #Innovation #JuryCommittee #SMARTIESMENASAWARDS'25 #SMARTIESCOACH #shapethefuture #marketingexcellence #creativity #marketingawards

As the blessed month of Ramadan begins, we at GroupM, would like to extend our warmest wishes to our valued clients, dedicated partners, exceptional team members, and their loved ones. May this holy month bring you moments of peace, deep reflection, and spiritual growth. From all of us at GroupM, Ramadan Mubarak #RamadanMubarak #Ramadan مع حلول شهر رمضان المبارك، نتقدم بأصدق التهاني لعملائنا الكرام، وشركائنا المخلصين، وأعضاء فريقنا المميزين ولأحبائهم نتمنى أن يجلب لكم هذا الشهر الكريم لحظات من السلام والتأمل العميق والنمو الروحي .GroupM رمضان مبارك كريم من جميع أفراد

At the recent Dubai Corporate Games, over 50 of our people ran, raced, battled, bowled, and more in a display of teamwork and spirit 🙌 We are immensely proud of our people for their determination, dedication and passion both on and off the field 👏 A huge thank you to the organisers and well done to everyone who took part!

I have noticed many posts on LinkedIn lately from people thanking others for recognizing them in events, on TV, radio, or magazines. It sparked a question. What's more valuable for a leader - being recognized or recognizing others? While both matter, and I genuinely celebrate those who share their moments of recognition, and like and give kudos to their posts, I've learned that the art of recognizing others creates ripples far beyond the moment itself. When we celebrate our colleagues' achievements, we don't just acknowledge their work - we build stronger teams, inspire others to excel, and create a culture where everyone feels seen and valued. True leadership should not only be about collecting accolades. It's about lifting others up and creating an environment where everyone can thrive. My greatest pride comes not from being recognized, but from being known as someone who recognizes others.

This month, three of our brilliant people will join the Cannes Lions International Festival of Creativity Young Lions UAE Media jury, where the next generation of creative stars will go head to head to develop innovative media strategies in response to a brief. Designed to challenge younger creatives from every corner of the communications industry, the competition will showcase young talent in the region on a global stage 🌍 With extensive experience and expertise in growing businesses through innovative and comprehensive media strategies, Sary Richat of Mindshare MENA, Marie Abiad of Wavemaker MENA, and Irem Limnili Angun of EssenceMediacom MENA, will apply their strategy-savvy to identify the top talent in the region. 🍀 Good luck to the Young Lions taking part! Motivate Val Morgan #CannesYoungLions #CannesLions #Media #MindshareMENA #WavemakerMENA #EssenceMediacomMENA #GroupMMENA