PRCA MENA

Season’s Greetings from your PRCA Mena team🎄 As the year draws to a close, we want to take a moment to thank you for your incredible support. May this festive season bring you joy, peace and the perfect balance of relaxation and celebration. Here’s to new beginnings, continued success, and more amazing moments in the year ahead. Wishing you a wonderful holiday season and a Happy New Year 🌟 #PRCAMena #PRCA #PublicRelations

Start 2025 Strong with PRCA Mena’s Expert-Led Online Training Courses🌟 Ready to take your PR and communication skills to the next level? Dive into PRCA Mena’s upcoming online training – gain hands-on experience, boost your career, and stay ahead of industry trends. 📖 Explore our diverse course offerings and invest in your professional growth today. Learn more through: https://lnkd.in/fjAABqx #PRCAMena #PRCA #PublicRelations

Did you know that 35% of people say long hours takes a toll on their mental health?    Dive into the PRCA Mena Mental Health Report, where we explore how burnout is becoming a full-time job and what we can do to clock out on stress. Work smarter, not harder.   Big thanks to our partners YouGov and John Rynehart, Chair of the PRCA Mena Mental Health Steering Committee, for keeping this conversation alive.   Read the full report now and see why mental health should always be on your to-do list.    https://lnkd.in/db6fY3d5 #MentalHealthAwareness #PRCAMena #YouGov #WellbeingInPR 🧠 Conrad Egbert PRCA PRCA APAC PRCA Africa

"Earnouts, once the 'skinny jeans' of M&A deals, are increasingly falling out of favour. For years, they were the perfect compromise: buyers could defer risk, and sellers had a clear incentive to deliver strong post-deal performance. But just like skinny jeans, their time in the spotlight seems to be fading—and for good reason." 👀Read M&A Advisory Managing Partner David Blois' latest blog post: https://lnkd.in/dMvcNEP7 #PRCAMena #PRCA #PublicRelations

CARMA's 2024 FMCG Media Insights Are Here!    Here’s a sneak peek from the report: FMCG brands have faced a rapidly evolving media landscape, navigating everything from sustainability and innovation to boycotts and crises. 🌍   In CARMA’s latest report, they've analysed over 9,500 global Tier 1 articles to uncover: ✅ Key media trends shaping the industry ✅ How top brands like Heineken, Danone, and PepsiCo are tackling challenges ✅ The key themes driving conversations, including ESG, innovation, and more   📥 Download now to explore the insights shaping the future of FMCG: https://bit.ly/4ggQzqs

Have you checked out CARMA's latest report? Which beauty brands are making the biggest impact? 💄✨   CARMA is excited to unveil the first edition of its Top 10 in Beauty: Monthly Media Insights series!   This report reveals how leading brands like L'Oréal and Huda Beauty are driving trends, from viral influencer campaigns to innovative product launches. Did you know Huda Beauty experienced a remarkable +105% growth in mentions, thanks to the Icy Nude Eye Shadow Palette? 📈✨   To explore the latest beauty industry trends, download the full report here: https://bit.ly/41jXivK

A big thank you to Coca-Cola Arena for hosting the incredible Women In Power event and for inviting Team PRCA Mena down for support 🌟    It was an inspiring evening celebrating many remarkable women leading the charge in the Middle East’s event industry.    The event began with a thought-provoking panel discussion on creating impactful experiences and redefining success, followed by an unforgettable Thirty Seconds to Mars concert—because nothing says celebration like great music.    Thank you for bringing together such a powerful group of women leaders shaping the future of the industry.    Our Head of PRCA Mena Conrad Egbert with Coca-Cola Arena leading ladies Priya Patel, Eleanor Fleming, Jillian Park, Shahrazed Vereycken and Adriene Pinho.   #PRCAMena #PRCA #WomenInPower #CocaColaArena

Congratulations to our PRCA Mena member APCO Worldwide on their 40th anniversary🎉   Here’s to 40 years of success, innovation, and making the world a little more connected—one strategic move at a time. We look forward to seeing what the next 40 years bring and the continued growth of this remarkable organization.   Thank you for inviting Team PRCA Mena to help celebrate your 40th milestone.    Head of PRCA Mena Conrad Egbert with APCO Worldwide founder Margery Kraus, Schneider Electric's head of global marketing Meryl Ghattas, Imad Lahad, managing director, Dubai and global head of APCO AI Comms Lab, Dr. Abdullah H. Sahyoun, senior director and global head of AI and digital transformation at APCO and Mathilda S., director at APCO Worldwide.   #PRCAMena #PRCA #APCOWorldwide #40Years #PublicRelations

The Head of PRCA MENA, Conrad Egbert, shares a heartfelt account on how PR agencies should focus on the human experience to power up storytelling in the region. "In an increasingly polarized world, trust is more valuable than gold, or coffee for that matter, and the only way to build trust is to narrate authentic stories through well-crafted content," he writes. Read the full article with the link below. #opinion #PR #storytelling

Kick off 2025 the right way with PRCA Mena's Upcoming Online Training Courses 🌟 Ready to level up your PR and communication skills? Start the year strong with PRCA Mena’s upcoming online training – gain hands-on experience, advance your career, and stay ahead of industry trends. 📖 Explore our diverse range of courses and take the next step in your professional growth. Learn more through: https://lnkd.in/fjAABqx #PRCAMena #PRCA #PublicRelations