APCO

Dive into the latest edition of the APCO Geopolitical Radar (AGR), which forecasts the opportunities and risks global businesses will face in 2025.   This year will bring significant consequences following the historic global elections of 2024, which will fundamentally disrupt established norms.   The Q1 edition includes a special feature that examines five paradigms through which the U.S. administration and other governments view trade to manipulate, protect and strengthen their economic and security interests, on the eve of Donald Trump's presidential inauguration.   Download the latest edition and subscribe to receive future editions first here: https://lnkd.in/gq5C8czJ   #apcoagr #geopolitics #trade #trumpinauguration #agenda24 #uncommonground

APCO global public affairs lead Safiya Ghori-Ahmad recently spoke with NDTV, providing an in-depth analysis of how Prime Minister Modi fits into President Trump's "Make America Great Again" agenda. Safiya's insights shed light on the complexities of international relations and the strategic dynamics between India and the United States.   Watch the video here: https://lnkd.in/epMughbe   #internationalrelations #tariffs #trumpadministration #publicaffairs #APCOAgenda360 #NDTV 

Valentine: A cookbook for better conversations Happy Valentine's Day from all of us at APCO and Gagen MacDonald! This year, we're helping spread the love by honoring the belief that Love in Business is Good Business®—that strong, people-first cultures aren’t just the right thing to do but the smart thing, too. Conversations are at the heart of every culture, and our cookbook-themed Valentine explores the elements of great conversations and what organizations can do to scale them. Check out our Valentine: https://lnkd.in/e3sJTRyk #valentinesday #uncommonground

In honor of Black History Month, APCO’s Black & African Ancestry Movement (BAAM) ERG presents the reflections of our ERG colleagues on the theme “African Americans and Labor.”   We are proud to build a culture of continuous learning, inclusivity and belonging.   Today, we spotlight BAAM ERG member Kamila Green as she shares what this theme means to her.   #apcobaam #apcobhm2025 #blackhistorymonth #myapco #uncommonground

The "AI Cold War" has arrived. Are we prepared for it?   As nations like the United States and China compete fiercely in the AI arena, countries such as the UAE, India and the UK are also making significant strides. The AI race goes beyond technology; it's reshaping policy and power dynamics on a global scale.   Imad Lahad, head of APCO's AI Comms Lab, breaks down the global complexities and developments of the race.   Read the full article here: https://lnkd.in/gq-kr3Dp   #AIrace #artificalintelligence #AIpolicy #uncommonground

The Super Bowl isn't just a game–it's the one time each year when people actually want to watch ads, providing brands a golden opportunity to refine their image. Bill Dalbec dives into this year's Super Bowl ads with a unique lens, focusing on how brands used their coveted airtime to share meaningful stories, highlight their values and champion societal causes. From Lay's celebrating family farmers to Dove empowering girls with a positive self-image and the NFL championing inclusivity, these ads remind us that great storytelling can go beyond entertainment and make an impact. Explore how brands embraced corporate advocacy and why these ads resonated beyond humor and star power: https://lnkd.in/e3CswHkU #superbowl #superbowllix #corporateadvocacy #superbowlads #uncommonground

Congratulations to APCO President and Managing Director of Operations Evan Kraus for being elected as PR Council's 2025 Chair of the Board of Directors! As an award-winning innovator, Evan will play an influential role in advancing the PR Council's mission to help agencies grow their impact during this transformative period for our industry.   We are proud to have Evan represent APCO and the industry in this position.    Read more here: https://lnkd.in/euE6Pgbd   #prcouncil #uncommonground

Nonprofits and foundations are navigating uncharted territory. This pivotal moment affects local and global communities and demands creativity and strategic collaboration across the nonprofit and philanthropy sector.   The latest APCO 360 memo, "Implications of Trump Administration Actions on Foundations and Nonprofits," shares actionable recommendations to mitigate risks, safeguard missions and drive collective impact. From budget scenario planning to strategic communications, explore how the sector can adapt to this new landscape.   Read the complete analysis below, and check out our Agenda 360 page with more resources and timely analyses of global events and policies: https://lnkd.in/gpGBwx3g   #nonprofit #philanthropy #nonprofitsector #agenda360 Jennifer Butte-Dahl, Eleanor Arlook, Michelle Lapadula, Allison Parker-Lagoo, Akinyi Ochieng, Kika Chatterjee, Elizabeth Duncan-Watt, Kate Clarkson

The health sector stands at a crossroads in an era of shifting trust dynamics.   APCO Insight's latest Pulse Check study, "Bridging the Gap: Tackling the Health Trust Challenge in a New Era," dives into the complex terrain of health misinformation and public trust.   Katie Sprehe, Mathew Shearman and Paige Ashey share insights into bridging divides, engaging credible messengers and fostering collaboration across sectors. Their research offers a roadmap for companies ready to lead in addressing one of today's most pressing challenges.   Discover how your organization can make an impact in the fight against health misinformation: https://lnkd.in/geYuksMb   #pulsecheck #apcoinsight #healthcare #publichealth #uncommonground

India's first full budget post the 2024 elections sets India on a journey towards becoming a Viksit Bharat (Developed India) by 2047. With transformative reforms across taxation, urban development, mining, the energy and financial sectors and regulatory reforms, this budget empowers over 140 crore (1.4 billion) Indians. Key highlights include: > Technological Advancement: 48.16% increase in allocation for the Ministry of Electronics and Technology to boost electronics manufacturing and semiconductor production. > Make in India: Reduction or exemption of basic customs duties on critical manufacturing inputs. > Education and Skilling: ₹500 crore for Centers of Excellence in AI, 75,000 new medical seats, and 6,500 additional IIT seats. > Middle Class Relief: Tax exemption for incomes up to ₹12 lakh, enhancing disposable income and stimulating demand in key sectors. > Global Innovation Hub: Proposals for Global Capability Centers in Tier 2 cities and a ₹20,000 crore Nuclear Energy Mission. This budget prioritizes education, innovation, and entrepreneurship, laying a robust foundation for India's global leadership by 2047. Learn more in this blog post and download a full report by APCO's team in India: https://lnkd.in/g9fDME-j Prerna Lenka, Smriti Bhutani Aditi Ananthanarayanan  #UnionBudget2025 #ViksitBharat #apcoindia #agenda360