Adverity

It's here. Introducing our ✨ new ✨ Premium Scalability Suite! Say goodbye to manual scaling struggles and hello to effortless data management. Here’s what makes our Premium Scalability Suite a game changer: 🔹 Consistent Data Structures – Effortlessly replicate your ideal data setup across multiple markets, clients, or business units with just a few clicks. 🔹 Global Compliance – Roll out best practices across the entire organization in seconds. Never worry about keeping every team on the same page again. 🔹 Local Access, Central Control – Democratize data by giving your teams access to the data they need, exactly when they need it. Local flexibility, global control. 🔹 Bulk Actions for Efficiency – Save valuable time by cloning or adjusting datastreams in bulk instead of one by one. This is just the beginning! Ready to dive in? Explore and see how this suite can take your data operations to the next level: https://lnkd.in/eEvpc8bS #datagovernance #datamanagementtools xx-scal 

More data should 𝙣𝙤𝙩 mean more problems 🫠 📈 It should mean more insights, better decisions, and smoother operations (𝘯𝘰𝘵 𝘮𝘰𝘳𝘦 𝘵𝘪𝘮𝘦 𝘤𝘭𝘦𝘢𝘯𝘪𝘯𝘨 𝘶𝘱 𝘺𝘰𝘶𝘳 𝘥𝘢𝘵𝘢). See how our new ✨ Premium Scalability Suite ✨ is helping create solutions, not stress: https://lnkd.in/eEvpc8bS xx-scal

Nest Analytics and Center for Creative Leadership just finished a significant project with Adverity! Adverity is a robust tool that allows for *elaborate* data synchronization models. If you can think it - you can build it with Adverity. My favorite part about Adverity though... their team put in the work until the 👏🏻 project 👏🏻 was 👏🏻 done. Thank you Larissa Bayer, Dave Hall, Martyna Chylińska - and of course, thank you Alison Soucy for the excellent leadership! Check them out, adverity.com

Being late...isn't cute 🐢 📊 👀 Timely data is essential for making informed marketing decisions. But what exactly is data timeliness, and why does it matter so much? Data timeliness refers to how quickly data becomes available for analysis after an event occurs. It’s a crucial aspect of data quality that influences the speed and effectiveness of decision-making in marketing. Key concepts of data timeliness include: 𝗗𝗮𝘁𝗮 𝗳𝗿𝗲𝘀𝗵𝗻𝗲𝘀𝘀: How up-to-date your data is and how often it’s refreshed. 𝗗𝗮𝘁𝗮 𝗹𝗮𝘁𝗲𝗻𝗰𝘆: The delay between when an event happens and when the data is accessible for analysis. 𝗧𝗶𝗺𝗲-𝘁𝗼-𝗶𝗻𝘀𝗶𝗴𝗵𝘁: The total time from data generation to actionable insights. Why does it matter? 𝗙𝗮𝘀𝘁𝗲𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴: The quicker your data is available, the faster you can act on insights, optimizing marketing performance. 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Delayed data leads to outdated or incorrect conclusions, impacting campaigns and strategies. 𝗥𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗮𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻: With timely data, you can adjust strategies on-the-fly, especially during high-traffic events or fast-moving market conditions. Learn more with Giulio Bonanni: https://lnkd.in/eibtrxt2 xx-misc

✨ Elevated classics ✨ are 𝙞𝙣...and that also goes for marketing 📊 😎 In a recent fireside chat, Kristin Wozniak, Data and Insights Lead at Labelium, and Mark Debenham, VP of Growth Marketing and Marketing Operations at Adverity, discussed why Marketing Mix Modeling (MMM) is making a comeback. ⤵️ Marketers are drowning in data, but measuring true impact has never been harder. With privacy regulations tightening and cookies disappearing, traditional tracking methods are becoming unreliable. While MMM provides a privacy-compliant way to measure ROI, the real challenge isn’t the modeling—it’s data readiness. MMM requires collaboration across marketing, finance, and leadership to ensure actionable insights. It’s not a one-time solution, but an ongoing process of iteration and validation. Learn our key takeaways from our fireside chat below, or check out our blog here: https://lnkd.in/eszGrYxu  #MarketingStrategy #DataDriven xx-mmmx

Something 𝗕𝗜𝗚 is coming... 👀 Overwhelmed by your data? 😩 Tired of inconsistencies? 🤯 𝘞𝘦 𝘭𝘪𝘴𝘵𝘦𝘯 𝘢𝘯𝘥 𝘸𝘦 𝘥𝘰𝘯'𝘵 𝘫𝘶𝘥𝘨𝘦. In fact, we have a solution and it’s scaling things to a whole new level. Ready to level-up your data management? Mark your calendars: Feb 12th. Stay tuned! 🤭 📈 #datadriven #techformarketers xx-scal 

Say 👋 𝘣𝘺𝘦-𝘣𝘺𝘦 👋 to guesswork and 𝘩𝘦𝘭𝘭𝘰 to clarity 📊 ✨ No more gatekeeping. Just smarter marketing. With data democratization, insights are right at your fingertips empowering you to create more personalized experiences, make quicker decisions, and spend smarter. ( 𝘱𝘴𝘴𝘵 you can learn more about the benefits and challenges below ⤵️ ) When done right, data democratization doesn’t just unlock insights—it unlocks marketing’s full potential. Are you making the most of it? 👀 🔗 Learn more here: https://lnkd.in/eyB7SeeV #DataDemocratization #MarketingAnalytics #DataDriven xx-dade

Now, more than ever, marketers are expected to make sense of large amounts of data to derive insights and plan effectively. But what’s the best way to go about this? In our latest blog post, Adverity explores how teams can implement data governance frameworks to make smarter, more profitable decisions. ⬇️ https://lnkd.in/ew5AuPFn

𝘙𝘶𝘯, don't walk 📊 🏃♂️ Did you catch our latest blog on LinkedIn? Marketers are navigating more data than ever, but making sense of it all starts with ensuring that information is clean, connected, and reliable. The challenge? 🔹 Data silos make it harder to connect insights to revenue. 🔹 Inconsistent data formats lead to wasted time and budget. 🔹 Poor data quality can cost businesses millions annually. That’s where data governance comes in. From standardizing data collection to real-time monitoring, a strong governance framework ensures every campaign, metric, and decision is built on trustworthy data. Check out our blog, and explore how data governance can elevate marketing performance with Ira Prevalova here: https://lnkd.in/efeye8T9 xx-dafo #DataDriven #DataGovernance Lara Julio Jessica Cross

📊✨ Is data democratization the future, or just a passing trend? Let's talk about it... ⤵️ Making data accessible to all can boost collaboration and efficiency—but there are also a few bumps along the way. Here’s how to ensure a smooth transition! ✅ Top 5 benefits of data democratization: 1. Breaks down silos for better cross-team collaboration 2. Enables more personalized marketing campaigns 3. Empowers faster, data-driven decision-making 4. Reduces reliance on IT & analytics teams 5. Lowers costs by minimizing inefficiencies ⚠️ Top 3 challenges to address: 1. Security & data privacy risks 2. Resolving data inconsistencies across teams 3. Ensuring marketers have the data literacy skills needed With the right tools and training, data democratization can unlock powerful efficiencies and insights. Learn more: https://lnkd.in/eyB7SeeV xx-dade