Touchline Earth

Our seasoned team of strategists, creatives and communicators are leading the charge in sports industry sustainability. 🌍   Learn how we can help your organisation 👇 

🥳 Happy anniversary to our sister agency 🥳  Helping the sports industry tell the stories that matter for 2️⃣ 5️⃣ years. Here’s to the next 25 of amazing storytelling, unwavering purpose and tangible impact.

Biodiversity tools and frameworks: Which work for sport? That’s what we’re aiming to uncover at the upcoming webinar for the Erasmus+ funded BENCHES project. Join us as we explore which existing tools and frameworks could work best for the sports industry when it comes to nature hashtag #conservation and protection. During the webinar, we also reflect on what the sports industry needs in a hashtag #biodiversity tool. Our guests include: – Annamaria Pesci (Scuola Superiore Sant'Anna) – Alessio Novi (Scuola Superiore Sant'Anna) – Jana Janotova (Sports for Nature, IUCN) Moderated by Matthew Campelli (Touchline/Touchline Earth) Date: Thursday 28 November 📅 Time: 13:00 CET ⏰ Registration: In the comments 👇

Our team were in London this week for the 2024 Sport Positive Summit. 🌍   Here are four things we learned ⬇️ #sportpositive #greensports

The ATP Tour have set out 5 key reduction measures for 2024 in their sustainability report. 📓   These measures will support their 50% carbon footprint reduction target by 2030 and net zero by 2040. 🌍 📲 Click the link in the comments to read the full report. #sustainability #tennis

Over 200 ATP Tour players took part in the association’s flagship sustainability project, the ATP Carbon Tracker. 🌍 The tracker enabled players to monitor their tournament movements, understand their carbon footprint and make better decisions when it comes to travel planning. ➡️ Swipe to see which players ranked highest. 📲 Click the link in the comments to read the full report. #sustainability #tennis

The ATP Tour released their first-ever Sustainability Report last week. 🎾   Here are four things to look out for. 📓   Link to the full report in the comments. 👇  

Our sustainability editor George Timms visited La Maison des Canaux in Paris last week for Les Canaux’s ‘Social and Economic Innovations: Ambitions for Future Editions of the Games’ event. 🌍 Check out his recap of the day 👇 𝘈𝘧𝘵𝘦𝘳 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘓𝘦𝘴 𝘊𝘢𝘯𝘢𝘶𝘹’𝘴 𝘸𝘰𝘳𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘶𝘱 𝘵𝘰 #𝘗𝘢𝘳𝘪𝘴2024 𝘵𝘩𝘢𝘵 𝘦𝘯𝘢𝘣𝘭𝘦𝘥 𝘴𝘰𝘤𝘪𝘢𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘦 𝘵𝘩𝘦 𝘎𝘢𝘮𝘦𝘴, 𝘐 𝘸𝘢𝘴 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘷𝘪𝘴𝘪𝘵 𝘓𝘢 𝘔𝘢𝘪𝘴𝘰𝘯 𝘥𝘦𝘴 𝘊𝘢𝘯𝘢𝘶𝘹. 𝘈 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘢 𝘴𝘵𝘰𝘳𝘪𝘦𝘥 𝘩𝘪𝘴𝘵𝘰𝘳𝘺, 𝘪𝘵’𝘴 𝘵𝘩𝘦 𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘴𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘰 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦 𝘵𝘩𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴, 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘩𝘰𝘴𝘵 𝘥𝘪𝘴𝘤𝘶𝘴𝘴𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘦𝘹𝘩𝘪𝘣𝘪𝘵𝘴 𝘢𝘣𝘰𝘶𝘵 𝘴𝘰𝘤𝘪𝘢𝘭 𝘢𝘯𝘥 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘢𝘭 𝘪𝘴𝘴𝘶𝘦𝘴 𝘤𝘰𝘯𝘤𝘦𝘳𝘯𝘪𝘯𝘨 𝘗𝘢𝘳𝘪𝘴 2024. 𝘙𝘶𝘯𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘩𝘰𝘸 𝘢𝘵 𝘓𝘦𝘴 𝘊𝘢𝘯𝘢𝘶𝘹 𝘪𝘴 𝘊𝘌𝘖 Elisa Yavchitz. 𝘚𝘩𝘦 𝘮𝘰𝘥𝘦𝘳𝘢𝘵𝘦𝘥 𝘵𝘩𝘦 𝘥𝘢𝘺’𝘴 𝘴𝘦𝘴𝘴𝘪𝘰𝘯 – 𝘚𝘰𝘤𝘪𝘢𝘭 𝘢𝘯𝘥 𝘌𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯𝘴: 𝘈𝘮𝘣𝘪𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘍𝘶𝘵𝘶𝘳𝘦 𝘌𝘥𝘪𝘵𝘪𝘰𝘯𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘎𝘢𝘮𝘦𝘴 – 𝘢𝘯𝘥 𝘸𝘢𝘴 𝘫𝘰𝘪𝘯𝘦𝘥 𝘣𝘺: ◽ Marie Sallois – 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳 𝘊𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘢𝘯𝘥 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵, International Olympic Committee – IOC ◽ Damien Combredet-Blassel – 𝘌𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘋𝘪𝘳𝘦𝘤𝘵𝘰𝘳, 𝘗𝘢𝘳𝘪𝘴 2024 ◽ Kerry Petersen – 𝘊𝘩𝘪𝘦𝘧 𝘐𝘮𝘱𝘢𝘤𝘵 𝘖𝘧𝘧𝘪𝘤𝘦𝘳, Brisbane 2032 𝘛𝘩𝘦 𝘱𝘢𝘯𝘦𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘮𝘢𝘯𝘺 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘩𝘰𝘸 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘤𝘶𝘳𝘦𝘮𝘦𝘯𝘵, 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘭𝘦𝘨𝘢𝘤𝘺 𝘴𝘵𝘢𝘧𝘧 𝘰𝘧 𝘢𝘯 𝘖𝘭𝘺𝘮𝘱𝘪𝘤 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘪𝘯𝘨 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘦 𝘢𝘳𝘦 𝘢𝘭𝘭 𝘰𝘯 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘱𝘢𝘨𝘦, 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘉𝘳𝘪𝘴𝘣𝘢𝘯𝘦 2032 𝘢𝘳𝘦 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘗𝘢𝘳𝘪𝘴 2024’𝘴 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘵𝘰 𝘦𝘮𝘣𝘢𝘳𝘬 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘱𝘳𝘰𝘤𝘶𝘳𝘦𝘮𝘦𝘯𝘵 𝘫𝘰𝘶𝘳𝘯𝘦𝘺. 𝘐𝘵 𝘸𝘢𝘴 𝘧𝘢𝘴𝘤𝘪𝘯𝘢𝘵𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘦 𝘦𝘢𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴’ 𝘸𝘰𝘳𝘬 𝘧𝘪𝘳𝘴𝘵-𝘩𝘢𝘯𝘥. 𝘍𝘳𝘰𝘮 Cycle Terre 𝘵𝘰 Le Pavé®, 𝘱𝘩𝘺𝘴𝘪𝘤𝘢𝘭 𝘳𝘦𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘢𝘳𝘦 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘧𝘰𝘳 𝘱𝘶𝘣𝘭𝘪𝘤 𝘷𝘪𝘦𝘸𝘪𝘯𝘨, 𝘸𝘩𝘪𝘭𝘦 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴 𝘢𝘳𝘦 𝘥𝘪𝘴𝘱𝘭𝘢𝘺𝘦𝘥 𝘪𝘯 𝘢 𝘱𝘩𝘰𝘵𝘰 𝘦𝘹𝘩𝘪𝘣𝘪𝘵𝘪𝘰𝘯 𝘣𝘺 𝘠𝘢𝘯𝘯 𝘈𝘳𝘵𝘩𝘶𝘴-𝘉𝘦𝘳𝘵𝘳𝘢𝘯𝘥 (𝘸𝘩𝘰 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘓𝘦𝘴 𝘊𝘢𝘯𝘢𝘶𝘹’𝘴 𝘱𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵). 𝘐 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘵𝘰 𝘴𝘦𝘦𝘪𝘯𝘨 𝘸𝘩𝘦𝘳𝘦 𝘓𝘦𝘴 𝘊𝘢𝘯𝘢𝘶𝘹’𝘴 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘸𝘰𝘳𝘬 𝘵𝘢𝘬𝘦𝘴 𝘵𝘩𝘦𝘮 𝘯𝘦𝘹𝘵. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘪𝘯𝘷𝘪𝘵𝘪𝘯𝘨 𝘮𝘦, 𝘌𝘭𝘪𝘴𝘢!

Ahead of #Paris2024, we attended the ‘Change the Game’ Conference at UNESCO headquarters this week. 🌍 These are our 6 key takeaways 👇 1️⃣ The Sport Industry Research Centre at Sheffield Hallam University found that for every £1 spent in sport, there is a social return of up 3x for the English economy and society. Sport’s cost-effectiveness in enabling many other SDG’s remains understated. 💹 2️⃣ 64% of countries allocate less than 2% of their national education budgets to physical education and only 44% of PE teachers in primary schools are specialists. Teachers need to be better equipped to make sport inclusive and relevant to topics like climate change that are linked with participation. 🌍   3️⃣ Despite Paris 2024 being the first Olympics in history to achieve gender parity amongst athletes, sport remains one of the sectors with the widest gender gaps. Judicial process on gender violence, integrating survivors of abuse into sport and decision-making processes, and increasing the number of women in leadership positions all need to be improved. 🤝    4️⃣ Outside major sports events like the Olympics, female athletes only receive 5% of all sports news coverage. Women’s share of coverage could reach 20% by 2025. It’s our job in the communications industry to advocate for equitable media coverage and representation of female athletes. 📺    5️⃣ To move away from fragmented policymaking in social sport initiatives, data collection needs to be refined. This will support strategic investment and provide an evidence-base to support governments and academia. 📒 6️⃣ “The challenge is to act before being affected personally.” – Carla Qualtrough, Minister of Sport and Physical Activity, Canada 💬 #sustainability #olympics #changethegame

Ahead of #Paris2024, we attended the ‘Change the Game’ Conference at UNESCO headquarters this week. 🌍 These are our 6 key takeaways 👇 1️⃣ The Sport Industry Research Centre at Sheffield Hallam University found that for every £1 spent in sport, there is a social return of up 3x for the English economy and society. Sport’s cost-effectiveness in enabling many other SDG’s remains understated. 💹 2️⃣ 64% of countries allocate less than 2% of their national education budgets to physical education and only 44% of PE teachers in primary schools are specialists. Teachers need to be better equipped to make sport inclusive and relevant to topics like climate change that are linked with participation. 🌍   3️⃣ Despite Paris 2024 being the first Olympics in history to achieve gender parity amongst athletes, sport remains one of the sectors with the widest gender gaps. Judicial process on gender violence, integrating survivors of abuse into sport and decision-making processes, and increasing the number of women in leadership positions all need to be improved. 🤝    4️⃣ Outside major sports events like the Olympics, female athletes only receive 5% of all sports news coverage. Women’s share of coverage could reach 20% by 2025. It’s our job in the communications industry to advocate for equitable media coverage and representation of female athletes. 📺    5️⃣ To move away from fragmented policymaking in social sport initiatives, data collection needs to be refined. This will support strategic investment and provide an evidence-base to support governments and academia. 📒 6️⃣ “The challenge is to act before being affected personally.” – Carla Qualtrough, Minister of Sport and Physical Activity, Canada 💬 #sustainability #olympics #changethegame