Argon Labs

We work with companies building technical products for developers and engineers who are looking to build their brand awareness, presence, and domain authority. The biggest challenges and needs our clients face include: 👉 Is that a great product isn't enough anymore if the world doesn't know about it 👉 You're building for developers and engineers, but these people don't like being sold to 👉 You're entering a space with incumbents and want to build a name for yourself 👉 You want to create a thriving user community of developers 👉 You want to better understand your developers - conversations, trends, insights, etc. 👉 You have limited resources (time, money, in-house talent) but still need to produce high-quality technical content 👉 You want to improve your SEO ranking through consistent value-add content production 👉 You're looking to build out your own developer portal and API/SDK reference documentation -- This is why we built Argon Labs. We're an end-to-end developer and technical marketing/growth agency that helps our clients save time and money and also creates immense value through our content creation (incl. promotion/distribution), developer insights report, developer portal creation, and much more. You can learn more about us by going to our website (link-in-bio) and booking a free discovery call with us or completing our survey.

You’ve built an amazing product for your users. They love it, use it daily, and even evangelize it within their teams, and maybe even their personal networks. But when it comes time to seal the deal with the decision-makers—the ones holding the budget—you hit a wall. Why? Because your product’s champions aren’t the ones signing the checks. Sound familiar? It’s a frustrating gap that many early-stage companies face whether it be selling a tool for developers or it could simply be a product that is being used by members within an company who aren’t necessarily making the buying decisions. Selling to decision-makers when your product’s real champions are the end-users requires a strategic bridge between influence and authority—here’s how to build it... Link: https://lnkd.in/gaXp_YGK

When we first started working with one of our clients, they had a pretty good product. It was a CI/CD tool to help streamline and automate infra deployments at scale—but they were struggling to gain traction. But they found that developers just weren’t engaging. The tool was powerful, but the way it was being presented made it feel distant and too complex. It wasn't resonating with their intended audience. Our first step? We put ourselves in the shoes of their users. We rebuilt the onboarding experience adding much more clarity, making the journey from being curious to using it under real-world conditions. Next, we created relatable, hands-on content: blog posts, tutorials, and demo videos -- but we did it in a way that showcased real-world use cases, solving problems developers face every day. What happened, was that by focusing on transparency, usability, and relevance, we earned developers' trust. The result? Eventually, the practicality of the tool caught wind and created more engaged users and a product that became super useful in their workflows. Here's the big takeaway: Developers don’t just adopt tools; they adopt solutions. Speak their language, show value upfront, and let them be part of the journey.

We got a lot feedback from our incredible community on how valuable our previous post on identifying red flags when selling your product to developers, that we decided to create a full blog on this topic. With so much competition and noise, it's sometimes hard to cut through the noise. We put together a list of flags to lookout for and what to do about them so that you build a much stronger brand and presence in your space Enjoy. Link in comments.

Having a fancy looking API/SDK is ain't good enough anymore. Developers aren't using your product the way you'd expect... Here's the truth: features alone won't cut it. Devs need real-life proof that your product solves their actual problems.  Let’s dig into why (and how) to make get more developers to use your product: 🚀 Why Real-World Examples? -- devs are bombarded with “cool” tools. They don’t need more features—they need a solution to their specific issues. Showing your product in action makes all the difference. 🚀 What Happens If You Don’t? -- if you’re not showing real examples, devs are left guessing (this is not good). They’ll likely assume your product doesn’t fit their stack, it’s too complex, or worse… not worth their time. Devs need clarity, not more guesswork. 🚀 How To Do It Right -- pick the top pain points you solve and make mini-demos around them. Think “how-to’s,” quick-start guides, or even case studies. But keep it simple and relevant—focus on real use cases that devs encounter daily. 🚀 Pro-Tip -- make it code-first! Show them snippets, real data, step-by-step results. Make it feel like a tool they’re already comfortable with. Think about it like onboarding a new teammate: you wouldn’t just hand them the docs and walk away, right? 🚀 Real-world examples make your product tangible and relatable -- It’s not just about showing what it can do, but what it will do to improve a developer’s day-to-day.

Great tech alone isn’t enough anymore. We’ve seen so many promising developer products fall flat, because developer communities simply aren’t clear on why they should use the product and their service. The right content, the right message, and the right timing make all the difference. Here’s a few red flags on why we think developers aren’t engaging with a product and what can be done about it: 👉 Too Feature-Focused, Not Problem-Solving: devs need practical use cases, not just feature descriptions. Content should focus on how the product solves real problems they’re facing. 👉 Lack of Real-World Examples: You have to show the product in action - offer case studies, success stories, or relatable scenarios to highlight its impact. 👉 Overly Complex Documentation: devs are busy; clear, digestible documentation saves time. Think about walkthroughs, concise FAQs, or interactive tutorials to get them started. 👉 Missed Community Engagement: developers trust other developers. Engaging in online communities or sharing content in dev forums can organically grow interest and adoption. 👉 Unclear Value Proposition: If the “why” isn’t obvious, devs will overlook it. Emphasize the core benefit and ensure it’s front and center in your content. 👉 Solution: Build for Clarity and Utility: we recommend creating tutorials, visual guides, and straightforward documentation that speaks directly to developer needs. Authentic, problem-focused content is a game-changer.

If you’re a young, developer-focused startup, getting attention is tough - you have little to no brand awareness, no presence, no domain authority, and very little to show in progress and traction. You need to get the word out. Your product is ready. Your website (including SEO) is ready. Your socials are ready. But you just need a bit of a kick to get moving in the right direction. Enter HackerNews. A few tips on how to get featured on HackerNews the right way: - Don't sell anything: talk around your product, not about it - Tell a story and be transparent about your journey - Timing is key - post when the community is most acive - Craft an engaging but hones title - needs to be a banger hook! - Engage with comments - Build relationships with other members before you post - Learn from failure: try again if you get no traction -- Link in comments

Here's our take on how to make your technical product stand out in a crowded marketing. 🔥 Sell the solution, not just the specs: Nobody buys a camera for its megapixels; they buy it for the memories they can capture, even under the moonlight . 🔥 Marketing is a marathon, Not a Sprint: It's about building relationships, not just sales. 🔥 Get really chatty with your community: Engage with devs, marketers, and users. Their insights? Gold for your product's evolution. 🔥 Content is king: Use tech content to educate, not just to advertise. Show how your product solves real problems. 🔥 Stay flexible: Adapt your strategy with continuous feedback. Markets evolve, and so should you! -- link in comments

This was fun! We thought we'd do something a little bit different and do a small case study on our analysis of Ockam and provide you with some insights into how we think about Developer Relations and Developer Experience. Here are some of the big takeaways: 🔥 Build Trust Through Transparency: Open communication channels are vital for developer trust. Ockam shows us how transparency in DevRel can lead to stronger community bonds. 🔥 Simplification is Key: Ockam's approach teaches us that simplifying complex security solutions makes technology accessible, enhancing DevEx significantly. 🔥 Engagement Drives Innovation: Engaging with your developers isn't just about support; it's about co-creating. Learn how Ockam leverages community input for product evolution. 🔥 Content is Still King: Tailored, educational content not only educates but also empowers developers, making it a cornerstone of effective DevRel. 🔥 Feedback Loops are Fundamental: Continuous improvement in DevEx comes from listening. Ockam's model demonstrates how structured feedback can refine products. Big kudos to Asim Suvedi (Director of Technology) for contributing to this piece. -- Link in comments -- Argon Labs is a boutique developer marketing agency focused on helping companies build out their developer communities and content strategy. We've worked with some of the biggest developer-brands from Digital Ocean to MongoDB and many more.

This is how we helped one of our customers better explain their developer product to a wider audience resulting in more traffic, and a stronger domain authority. We recently partnered with an AI company building a high-performance enterprise RAG tool to better communicate their value to their target market. But what is RAG - RAG (Retrieval-Augmented Generation) is a technique where a system retrieves relevant data from external sources or databases and combines it with generative AI models like ChatGPT to create more accurate and contextually relevant responses. So, instead of just relying solely on pre-trained knowledge, RAG enhances real-time accuracy by fetching up-to-date information during the generation process. This makes it super useful for applications like search engines, chatbots, and AI assistants that need to provide more factual and relevant answers. Our approach: 👉 Brainstorming We start by collaborating closely to fully understand their goals and target audience especially on who is the primary and secondary markets for their RAG tool. Doing this lays the groundwork for content that will resonate with the right developers and communities. 👉 Strategy Based on the insights we gained from the brainstorming session, we then developed a tailored content strategy to position both the company and the product clearly and showcase its unique value. The biggest thing here is that we wanted to show the practical value of using the tool in a real-world use case, especially against some relevant and well-known data sources I.e. podcast, popular YT videos etc. This would achieve virality. 👉 Briefs We then created detailed content briefs that provide a content outline on headings/sub-headings, and the intended outcomes of each piece. 👉Production & Quality Assurance This is where our team produces the content against the briefs i.e. tutorials, guides, articles, walkthroughs, etc. We indirectly test the product and provide feedback on usage and bugs that we discover. We do this to ensure that all content written aligns with a production-ready product but it also helps the team identify and fix issues they would have not discovered. 👉Review/Approval & Distribution We then distributed the content over a number of social media channels i.e. LinkedIn, X, Reddit and popular AI publications. Doing this creates a number of touchpoints but also credibility and domain authority for our partner. Doing all this resulted in increased traffic (5x) to the website, a jump in community members in their Discord channel, enterprise customer calls, and users interacting with their GitHub repo. -- We help companies build out their entire developer marketing strategy. Q4 slots are now open. We work with a limited number of partners.