Arize

In 2024, the most impactful campaigns reminded us that bold ideas, thoughtful creativity, and a deep understanding of your audience are what make stories resonate. From Jaguar’s striking rebrand to IKEA teaming up with a Twitch granny, these campaigns showed the power of humour, colour, and clarity in capturing attention and creating meaningful connections. Swipe through the carousel to see some of the work that stood out to us this year—campaigns from brands and agencies we admire for their ability to think beyond the ordinary. #creativecampaigns #2024 

As the year comes to a close, we want to wish all of our clients, partners, and friends a happy and restful holiday season. The Arize team will take a well-earned break from Saturday 21 December and will return refreshed and ready to go on Monday 6 January. Thank you for your support and collaboration throughout 2024. We’re excited to hit the ground running in 2025! #seeyouin2025 #melbournepr #noordinaryagency

What a year it’s been at Arize! From the icy thrills of FightMND's Big Freeze 10 to the beats at the Bunnings Warehouse Rave and even taking on the Olympics for Patties Food Group, 2024 has been packed with bold ideas, unforgettable campaigns, and moments we’re incredibly proud of. It’s been a privilege to work alongside our clients, partners, and team to bring these stories to life. Here’s a snapshot of our year. We hope you enjoy the highlights as much as we loved creating them. #noordinaryagency #2024 #melbournepr

Back in February, Patties Food Group came to us with a bold vision: to create a one-of-a-kind fundraising event that would leave a lasting impact. Last month, that vision became a reality with the Patties Expedition—a 240km cycle, 15km kayak, 19km hike, and 10km run across Australia and New Zealand. This expedition raised an incredible $290,000 for My Room Children’s Cancer Charity and included unforgettable moments from starting at dawn at Patties' Pakenham site to kayaking down the Mitchell River, hiking New Zealand’s stunning mountains, and ending with a coastal run in Perth. At Arize, we were honoured to partner with Patties from the early stages of concept development to stakeholder engagement, risk planning, and execution. This journey was a testament to teamwork, resilience, and the power of creativity in making a difference. We couldn’t be prouder to support such a meaningful cause and to celebrate the incredible people who made this event possible—Paul Hitchcock, Anand Surujpal, Siobhan Hammer, Michael Collins, Matthew Graham and Matthew Dodson, MBM. #Fundraising #CommunityImpact #CreativeCampaigns

At Arize, we’re all about telling the right story to the right audience. But here’s the thing—not every story needs to go out as a media release. Deciding whether to craft a release isn’t just about ticking a box. It’s about asking the right questions: Is this breaking news, or would it resonate better with a specific audience? Does it need the reach of traditional media, or would direct communication better hit the mark? Swipe through the carousel to see how we approach this decision and the key factors we weigh up when deciding whether to hit “send.” #PRstrategy #storytelling #mediarelations

We’re passionate about helping special properties get the attention they deserve—and 110 North Neerim Noojee Road is a perfect example. We worked with Belle Property and hockingstuart Victoria to secure two features for this property: an 'on the market' piece in the Herald Sun Real Estate Magazine and a renovation feature in REA and news.com.au. The vendors have transformed this home into their own “piece of paradise,” saying: “We love how peaceful it is out here—hosting family and friends here—it’s where the heart of the home truly shines.” Agent Vin Quirk of hockingstuart Warragul added: “People are really drawn to properties like this that offer tranquillity and space.” Thank you to the vendors, Vin, and the journalist for working with us to share this story. Read the article in news.com.au in the comments below. #Noordinarycoverage #Property

Bringing the Nanna’s Sweet Bites launch to life last month was no small feat. It required creative thinking, precise planning, and an incredible team to deliver a seamless and memorable evening. In the lead-up, Ming brought the team’s vision to life with her designs, from venue bunting to invitations, branded goodies, and dessert station cards. Inès managed the guest list and put the finishing touches on the setup and decor, while Miriam ensured the night ran smoothly, coordinating logistics and guiding guests. Sian oversaw the campaign from start to finish—styling the dessert station, crafting a much-needed wet weather plan, and hosting guests on the night. None of this would have been possible without our trusted suppliers. The event came together beautifully at Lido on the Roof, with Hayden Dib capturing the moments, In Full Bloom providing stunning flowers, and Grazed by Steph delivering delicious grazing cups. And a special thank you to Chloe Reidy and Pierre Meneaud at Patties Food Group for their collaboration and leadership. We always love working with the team at Patties. #EventManagement #MelbournePR #Teamwork

Good things come to those who wait—a mantra especially true in PR. It’s not always about quick wins but also about thoughtful, creative ideas that grow and evolve over time. Earlier this year, we had the privilege of collaborating with Amos Szeps, MCC ICF, CEO of Peoplemax, to explore his insightful take on leadership—particularly why leaders need to give Gen Z employees a break. While it didn’t come to fruition immediately, those conversations have now played a role in shaping this fantastic feature in the Australian Financial Review, supported by valuable data from Qualtrics. PR is about playing the long game, and this is a great example of how patience and creativity truly pay off. Read the full article by following the link in the comments below. #Leadership #GenerationZ #ThoughtLeadership

Our founder and CEO Honi Rosenwax, along with our Director of Reputation Management Laura Aridas, had a great time at the Australian Information Security Association (AISA) Cyber Conference last week, catching up with industry friends and meeting new people. The event was filled with thought-provoking conversations, particularly around the passing of the Privacy Reform and what it means for Australian businesses. A recurring theme was the need for a multidisciplinary approach to cyber preparedness. As Richard Dornhart from Data#3 explained, you can’t whistle a symphony, while journalist Paul Maley compared it to playing a game without all of the players. We also discussed the critical role of thoughtful communication in managing a cyber incident—a topic we’re passionate about at Arize. Finally, Nina Schick’s keynote on the industrialisation of intelligence reminded us all that we’re at a tipping point for humanity, with significant opportunities and challenges ahead. It was an inspiring few days, and we’re excited to continue these conversations with our clients and partners. #CyberSecurity #AustralianCyberConference2024 #CyberConMelbourne

When a crisis hits, the first six hours are critical. Clear communication, swift action, and seamless coordination can make all the difference. How do you ensure you’re ready to respond? Scroll through the carousel to see the steps we help our clients take during the early stages of an incident. #CrisisManagement #Leadership #CommsToolkit