Asahi Beverages

Happy holidays! A big thank you to our amazing Asahi team, our customers, suppliers and partners for your energy and support in 2024 - you’ve all made this year so special. Here’s to celebrating the moments that matter most.

What a night for our Oceania Marketing Team at Asahi’s Global Kando Awards! Three incredible wins, including the prestigious Kando Grand Prix Award! This is a true testament to the creativity and passion that drives our team every day. Congratulations to our winners: - BALTER TEAM – Kando Grand Prix Award for the ‘Good Beer is For Everyone’ campaign. - VODKA CRUISER TEAM – Best Earned Media Award for the ‘Hex Your Ex’ campaign. - HARD RATED TEAM – Special Jury Prize for propelling Asahi Beverages to #1 in the premix category. The Kando Awards highlight the amazing marketing talent across the global Asahi family, showcasing best practices and inspiring us all. To our eight finalists from Oceania – you’ve made us so proud. A huge thank you to the team for their innovation and dedication. Here's to building even stronger connections with our consumers. Cheers to more success ahead! #AsahiBeverages #MarketingExcellence #Teamwork #GlobalRecognition

We are absolutely thrilled and honoured to receive the 2024 NRL Coaches Award for the partner that shows up all season long! As a beverage company, it’s our mission to bring enjoyment and connections to everyday moments, and this year we rolled out two incredible campaigns with the NRL that excited rugby fans, amplifying their experiences throughout the season and supported grassroots rugby league. Solo’s ‘Thanks Dad’ campaign set out to recognise dads for all their thirst worthy efforts, and the fans delivered! There were so many heartfelt tributes to dads, and it was no simple task to select our winners. Victoria Bitter and the NRL also partnered to support grassroots rugby league through the inaugural VB Big Leg Up campaign. The winners, the Cudgen Hornets RLFC, from Kingscliff in northern New South Wales, will receive a $50,000 sponsorship from VB. Their clubhouse and changerooms were destroyed by fire in 2020, and the club has struggled to return to its feet ever since. Their journey is an embodiment of VB’s values of hard work and resilience. We are incredibly proud to partner with the NRL and play our part in the game, helping to deliver unforgettable moments to the rugby league fans across the country.

Asahi Beverages and the Australian Turf Club are off to the races with a new partnership.    Under a multi-year deal, the partnership will see punters cheer on a winner at some of Australia’s best race days such as The TAB Everest and TAB Golden Slipper, while enjoying alcohol beverages including Asahi Super Dry, Balter, 4Pines, Vodka Cruiser and popular mid-strength offerings such as Great Northern Super Crisp. In a separate but related deal, race-goers will also be able to enjoy beverages from Asahi’s non-alcohol range including Schweppes, Pepsi Max, Cool Ridge water and much more. Asahi Beverages Group CEO Amanda Sellers said: “We’re thrilled to partner with the Australian Turf Club to help them grow racing in New South Wales and provide racegoers with Australia’s leading range of drinks." We look forward to seeing you track-side!   Pictured here is ATC CEO Matt Galanos, Clerk of Course Emily Smith and Asahi Beverages Group CEO Amanda Sellers.

Today marks the International Day of People with Disability, celebrating the achievements and contributions of people with disabilities worldwide.   We recently had the pleasure of hosting a Lunch & Learn session with the ABC’s amazing National Disability Affairs Reporter Nas Campanella. Nas’s inspirational life story offered some incredible insights into living with a disability, and some of the challenges and opportunities she has faced in breaking down barriers in the workplace.   At Asahi Beverages, our Diversity, Equity, and Inclusion (DEI) strategy is anchored in fostering a workplace culture where everyone feels they belong. It isn’t a single action, but an ongoing journey. Nas has left us with some useful tips on building inclusive workplaces at Asahi.   #Inclusion #Diversity #Belonging #AsahiBeverages #Accessibility #Disability

We’re proud to announce Schweppes is partnering with the National Gallery of Victoria this summer, unveiling a world of sensory wonder with SOFT. Located in the International Garden, SOFT will feature soft textures, enticing scents, and a soothing soundscape by acclaimed composer Jess Green. And, of course, there will be plenty of iconic Schweppes soft drinks to enjoy. The softness continues during NGV Friday Nights, with a Schweppes pop-up bar in the Gallery Kitchen. Open from 15 December 2024 to 11 January 2025.

Last night’s Australian Packaging Covenant Awards saw Circular Plastics Australia (PET) win big by snaring the Improved Recycling Systems Award. CPA is a joint venture between Asahi Beverages and other key industry stakeholders Pact Group, Cleanaway Waste Management and Coca-Cola Europacific Partners (CCEP). CPA won the award for building the country’s two largest PET recycling plants in Albury, NSW and Altona in Melbourne’s western suburbs. These plants have significantly boosted onshore rPET supply and are helping create a circular economy for PET in Australia. CPA has been successful in tackling several major environmental challenges through its PET recycling facilities. These include diverting waste from landfill, reducing energy use associated with rPET imports and reducing reliance on raw materials for virgin PET creation. Asahi Beverages looks forward to continuing to invest in sustainable solutions. In the photo: Asahi Beverages Group Environment Manager Lok-Man Shu with APCO Board Director Fiona Lawrie

Over the past couple of days, our Multiculturalism@Asahi community gathered at our head office in Melbourne and Papakura site in NZ to celebrate Diwali. Our teams enjoyed vibrant food and some joyful dancing. At Asahi Beverages, we’re committed to building an inclusive workplace where everyone feels they belong. Events like these give us the chance to learn from each other and honour cultural celebrations that hold deep meaning for many of our team. Wishing everyone celebrating a joyful Diwali! #Diwali #Inclusion #Diversity #Belonging #UnitedWeShine

Yesterday, our HQ buzzed with energy as 100+ employees joined a Women@Asahi networking event. Everyone got to hear from a fantastic panel of our senior female leaders Anita Holdsworth, Nicola Richardson gaicd, Roz Lever, plus our special guest Fiona Geminder BA, LLB, LLD (hon), Deputy Chair and Co-Owner of Visy. This event is part of our broader OneAsahi Gender Plan, focusing on boosting female representation and supporting gender equity. We’re committed to creating meaningful opportunities for our team - especially our female colleagues - to connect, share career insights and build relationships across the organisation. We’re also thrilled to keep working with Fiona and the team at Visy to push our gender initiatives forward. This partnership strengthens our shared dedication to making a real impact on gender equity in our industry. #Inclusion #Diversity #Belonging #GenderEquity #UnitedWeShine

Earlier this year, Asahi Beverages’ Circular Plastics Australia (CPA) PET Team received Asahi’s highest internal accolade, the Global Asahi AGP Awards Grand Prix Award. This was for their work partnering with Pact Group Holdings Ltd, Cleanaway Waste Management, Coca-Cola Europacific Partners and Government to establish Australia’s largest two PET recycling plants in Albury (NSW) and Altona (Vic) that aim to create a circular economy for PET bottles in Australia. As part of the award, the Asahi team were given about $10,000 to donate to their charity of choice. They chose Albury-Wodonga not-for-profit Junction Support Services to help support their social enterprise café (https://lnkd.in/gdfTsg8k) that trains and employs vulnerable youth. With a major Asahi water bottling facility in Albury along with one of the CPA recycling plants, this donation highlights Asahi Beverages’ commitment to supporting the communities that support our operations.