Coles Liquor

Coles Liquor

Retail

Hawthorn East, Victoria 9,477 followers

Australia’s local drinks specialist

About us

Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way. As a drinks specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products. Our knowledgeable Team Members serve customers through our network of more than 940 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion. For more information on our brands, visit : www.liquorland.com.au www.firstchoiceliquor.com.au www.vintagecellars.com.au www.colesliquorcorporate.com.au

Industry
Retail
Company size
501-1,000 employees
Headquarters
Hawthorn East, Victoria
Type
Public Company

Locations

Employees at Coles Liquor

Updates

  • Meet our graduate, Jesslyn Chen! 🙌 Jesslyn moved all the way from New Zealand to begin her Coles Liquor journey in Central Operations, where she contributed to store loss reporting, supported various projects, and played a key role in the development of Set To Serve - an initiative designed to educate and empower our store teams. Now in her second rotation in the Media and Demand Generation: Trade Media team, Jesslyn has been instrumental in implementing trade offers, managing amplification of promotions, and supporting campaigns across a variety of media channels. "The graduate program has been an incredible opportunity to develop my skills in different areas of the business. I’ve enjoyed taking on new challenges and seeing how my work directly impacts our teams and customers. I’m excited to continue growing and contributing to Coles Liquor," said Jesslyn Chen. Applications for the 2026 Coles Graduate Program will be opening soon! 🌟 If you're ready to kick-start your career with us, keep an eye out for updates. Visit https://lnkd.in/gBKsZBS4 to learn more about the program.

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  • View organization page for Coles Liquor, graphic

    9,477 followers

    On Wednesday, we brought the excitement of the Women’s Ashes Series to our Store Support Centre to celebrate #Liquorland and #Tinnies Gold Partnership with Cricket Australia! 🎉🏏 The event featured a special meet-and-greet with Australian Women’s Team fast bowler, Tayla Vlaeminck, giving our team the chance to hear firsthand about her experiences on the pitch. The iconic Women’s Ashes Trophy was also on display, creating the perfect ‘Howzat!’ photo moment for cricket fans. Nick Hockley, Chief Executive Officer of Cricket Australia, said, “It was fantastic to meet the team from Liquorland and share all the excitement of the upcoming Women's Ashes Day/Night Test. We're enormously appreciative of Liquorland's support and look forward to seeing many of their staff at the MCG.” Thank you to everyone who joined us to celebrate this incredible partnership and support for women in sport. Your enthusiasm and energy made the activation memorable. Let’s continue cheering on the Aussie Women’s Team as they play in The Ashes! 🏆💛 Mia Horner | Sarah Wilson | Brylie Dauparas | Madi Hickey | Bianca Joiner | Sophie Adams | Alexandra Miltiadou #TeamColesLiquor #LifeatColesLiquor #WomensAshes

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  • Partnering with the SecondBite Christmas Appeal, we are proud to announce that across our stores this Christmas we raised an amazing $304,563, helping provide meals to Australians in need. 🍽️💛 This donation is part of a combined effort across Coles Group, raising over $1.5 million this festive season. This donation enables SecondBite to provide the equivalent of up to 7.5 million meals to its 1000-plus local charity partners nationally.   Steve Hugginson GAICD, General Manager Operations & Supply Chain said, "It’s heartwarming to see the incredible support from our customers and team this Christmas. Every dollar raised makes a tangible difference for those doing it tough, and we’re so proud to be part of this effort with SecondBite.” Thank you to our incredible team members and customers for the amazing impact we made together!✨   Steve Hugginson GAICD | Tim Oehm | Nick Smith | Mathew Davey | Tahnee W. #LifeAtColesLiquor #TeamColesLiquor #SecondBiteChristmasAppeal

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    9,477 followers

    Cheers to an epic test series! 🥂   As the summer of test cricket comes to a close with an Aussie win, #Liquorland and #Tinnies were proud to celebrate alongside the Men’s International Test team, as Gold Partner of Cricket Australia. 🍻   From the iconic Boxing Day Test at the MCG to thrilling matches at the SCG and beyond, we kept fans refreshed this summer at our #Liquorland Bar at the MCG and our #Tinnies Terrace at the Gabba.   Michael Courtney, Chief Executive Coles Liquor said, “The summer of cricket is such an important time for Australians, and it’s been incredible to see #Liquorland and #Tinnies be amongst it with fans and our customers nationwide. These moments are testament to the hard work of our team and the power of sport to unite people.”   Thank you to everyone who helped make this cricket season one to remember – and huge congratulations to the Australian Men’s International Cricket team for series win!    Now, for the International Women's team to bring it home with The Ashes over the next few weeks!  🏆☀️   #LifeAtColesLiquor #TeamColesLiquor #SummerOfCricket #Sponsorship #Partnership    Michael Courtney | Mia Horner | Sarah Wilson | Brylie Dauparas | Madi Hickey | Alexandra Miltiadou

  • Meet our graduate, Finn Haughey! 🙌 Finn started his Coles Liquor journey in the Supply Chain team, where he gained valuable experience in logistics operations, inventory management, and the end-to-end flow of products that keep our stores running smoothly. Now, in his second rotation in Central Operations, Finn is supporting initiatives that drive efficiency across the business and help deliver the best outcomes for our store teams and customers. "The graduate program has given me the opportunity to work across different areas of the business, building a diverse skill set and expanding my understanding of Coles' operations. Each rotation has challenged me to think critically and work collaboratively, and I’m excited to see where this experience will take me," said Finn Haughey. Expressions of interest for the 2026 Coles Graduate Program are now open! 🌟 If you're interested in kick-starting your career with us, keep an eye out for future updates. Visit https://lnkd.in/gBKsZBS4 to learn more about the program.

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  • We wish our Coles Liquor team a very Merry Christmas and a Happy New Year! 🎄🎉 As we wrap up another incredible year, we want to take a moment to express our gratitude to our team for all the hard work, dedication, and passion that each of you has shown throughout 2024! Here’s to an even brighter 2025 filled with new opportunities, achievements, and successes. 🥂

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    11,966 followers

    Michael Courtney, CEO, reflects on a pivotal year for Coles Liquor Group. “2024 has been a year of significant transformation for the Coles Liquor Group as we embraced change to align more closely with the needs of our customers. Our priority has been to ensure we’re putting in effective strategies to serve our customers the drinks they want when they want them and increase our customer loyalty." Read more: https://lnkd.in/eE5eqAAE

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  • A few weeks ago, #Liquorland and Tinnies as proud Gold Partners of Cricket Australia, brought our partnership to life at the Gabba Test match in Brisbane 🏏. As the action (and rain) unfolded on the pitch, we brightened up the sidelines with our #Liquorland boundary signage and kept fans refreshed with Tinnies Beer. We also treated fans to the Tinnies Terrace, an activation on level 4 under the western scoreboard, featuring an interactive HOWZAT photo moment and complimentary Tinnies cricket shirts for anyone shouting a round Tinnies HOWZAT Hazy Pale Ale. Brylie Dauparas, Senior Marketing Manager, said, “Bringing our brands to life at the Gabba Test was an incredible experience. Seeing our work resonate with fans and being part of such an iconic event was a true highlight for our team.” Supporting iconic events like this is a fantastic way for us to connect with communities and celebrate Australia’s passion for cricket. 🍻 We’re incredibly proud of our teams’ efforts and the unforgettable memories created for cricket fans! 🙌 #LifeAtColesLiquor #TeamColesLiquor #GabbaTest Mia Horner | Brylie Dauparas | Alexandra Miltiadou | Sophie Radonic | Sarah Wilson | Madi Hickey | Grace Knox | Jimmy Handley 

  • Over the past few weeks, some of our Coles Liquor graduates shone brightly as part of the 2024 Graduate Innovation Project! 🎉 After months of research, refinement, and collaboration, Mimi Stanbury, Peter Crowther, Gabrielle Cumbers, and Jasmine Csetoth presented their innovative solutions to the Coles Group Executive Leadership Team and the Coles Board. 👏 Jasmine Csetoth, 2023 Graduate said, "Presenting our idea to the ELT and Coles Board was an incredible opportunity. It was both nerve-wracking and rewarding to showcase something we worked so hard on and to receive valuable feedback from such influential leaders.“ Congratulations to the Liquor team and all the graduates who contributed to this year’s projects! Your efforts not only inspire but also pave the way for the future of innovation at Coles Liquor. 🍾 #TeamColesLiquor #LifeatColesLiquor #InnovationProject Jasmine Csetoth | Gabrielle Cumbers | Peter Crowther | Mimi Stanbury

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  • Together with Qsic, we’re elevating the in-store experience with innovative technology. Mia Horner, General Manager of Customer and Loyalty, said, “We are thrilled to introduce Qsic’s AI-driven audio technology into Coles Liquor stores. By combining music with relevant, contextual messaging, we can create a shopping environment that truly resonates with our customers.” We’re so excited to see how this partnership transforms the way we connect with shoppers and bring supplier campaigns to life.

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    2,612 followers

    We have partnered with Qsic to bring AI-driven in-store audio to Coles Liquor stores, offering supplier brands an innovative way to connect with customers. Qsic’s platform will leverage Coles Liquor’s data, including transactional data, loyalty insights and stock inventory to optimise the in-store audio experience. By analysing product demand cycles, Qsic dynamically places advertisements during peak demand periods to maximise performance and revenue growth. This new technology offers the opportunity for Coles Liquor supplier brands to deliver dynamic, targeted audio content at the critical point of purchase when customers are browsing in-store and making their purchase decisions. By responding to in-store context and adapting to customer behaviour in real time, we can now move beyond a one-size-fits-all strategy and treat each store as its own ecosystem.   We are excited to bring supplier campaigns to life across this new insight & data-led in-store audio platform! #coles360 #retailmedia https://lnkd.in/g2Hpe5Y6

    Coles 360 to empower Coles Liquor supplier brands with AI-powered audio

    Coles 360 to empower Coles Liquor supplier brands with AI-powered audio

    mumbrella.com.au

  • That’s a wrap on the 2024 ISPS HANDA Australian Open! 🏌️ Last week, #Liquorland, as a Major Partner of Golf Australia, activated at the ISPS HANDA Australian Open, where we enjoyed an action-packed few days on and off the course. The #Liquorland Lounge was the perfect spot for fans to relax and enjoy a selection of drinks, such as our Champagne Canard-Duchêne champagne and James Bubsy wines, while soaking up the tournament atmosphere. 🍺🍷🍸 Mia Horner, General Manager of Customer Loyalty said, “We’re excited to have been able to bring together great drinks and great company at the ISPS HANDA Australian Open. It’s all about creating memorable experiences for our customers and we certainly achieved that for fans, visitors and guests at the #Liquorland Lounge.” It has been a privilege to have been part of this iconic event and so we want to say a huge thank you to everyone who stopped by #Liquorland Lounge, enjoyed our wonderful Champagne Canard-Duchêne champagne and James Bubsy wines and made the week so special. 🙌 #TeamColesLiquor #LifeatColesLiquor #LiquorlandPartnership #collaboration #sponsorship #celebration Michael Courtney | Mia Horner | Sarah Wilson | Brylie Dauparas | Eliza McGrath | Alexandra Miltiadou | Bianca Joiner | Anneliese Croker | Andrew Harvey 

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