Communicado

As we reflect on the milestones and accomplishments of 2024, there's so much to celebrate. To honour these moments, we've put together a montage highlighting the wins - both big and small - that we've achieved together. Here's to continued success and growth in the year ahead! Because we can do!    Big shout out to: Vanilla Sugar Pty Ltd, Opal, Harvest Choice, Green's General Foods, Stegbar, Cooke's Seafood, Lifestyle Communities, TAXIBOX, Lamb Weston, DuluxGroup, Kao Corporation, Seasol International, Luv-a-Duck, Hume Bank, Carpet Court Australia Limited, Brown Brothers Wines Unicharm, Carlton & United Breweries, NeuroEndocrine Cancer Australia, Petstock Group and Wicked Sister Desserts.

CMC's very own Fiona Mullen, Head of PR and Integration Lead, and Eliza Albie, Head of Art, took a trip down memory lane, sharing some classic ads that left a lasting impression. From the quirky to the iconic, advertising has the power to captivate and stay with us long after the screen goes dark. Read, watch, and listen to their top picks on Mediaweek Australia here: https://lnkd.in/gtXUi3W9

Can we launch your new product? Can do. Our integrated launch campaign for Biozet Attack Power Capsules consisted of film, OOH, social, digi and sampling. And with over 24,000 requests for samples, within 1 month, it’s fair to say we cleaned up for our client. Can we get your cause noticed? Can do. Our recent PR campaign for NECA (NeuroEndocrine Cancer Australia) saw over 105 million eyeballs on our media coverage, an outpouring of support and increased awareness for this neglected cancer. Most importantly, official inclusion of life-changing drug Belzutifan on the PBS list.    Can we sway a shopper in just 3 seconds? Can do. Our ‘Battle of the Bevvies’ campaign for Asahi Beverages is in its second year running and encourages shoppers to make a choice between two big brands, with the chance to win prizes if they vote. It’s three cheers all round.

There’s no way shoppers will miss our latest Somersby x Australian Open activation with these epic hero displays! Tying up a huge amount of floor space and stock weight these displays have been created in collaboration with our client and print partners and rolled out to hero stores. Keep your eyes peeled for specially marked Somersby packs in stores now for the chance to win 3 x VIP Australian Open experiences plus loads of cash prizes. 🎾 T&Cs Apply. 

🎉 Our PR team has been on fire, achieving great results with our long-standing partner, DuluxGroup! Back in August, we launched the 2025 Dulux Colour Forecast across Sydney, Melbourne, and Brisbane, celebrating the exciting trends in colour and interior design predicted for the year ahead. With over 175 pieces of coverage, we’re thrilled to have been featured in major publications such as Home Beautiful, Australian House & Garden, The Design Files, The Local Project, RealEstate.com.au, The Albert Review, Interiors Addict, Habitus Living and Homes to Love, just to name a few. Here's to many more successful launches in the future. Swipe through to take a squiz. Andrea Lucena-Orr Bree Banfield (fka Leech) Christina Earls Claudia Frederick Lauren Treloar Mackenzie Maughan Nina Varlamos

It was smiles all round last night on The Project, with Chrissie Swan on the panel to discuss World Kindness Day. To celebrate this special day, our client, The KIND Collective and Big W have pledged to donate 100% of all KIND Big W sales both in store and online for one whole day (13th November). Money raised today will go directly to the Kindness Factory – a not-for-profit working to create educational programs in school, to help foster a kinder community. Major props to our very own PR team for coordinating one of a KIND (😉) activity. 

On Wednesday night, our PR team was honoured with a bronze award in the Sustained Campaign category at CPRA's Golden Target Awards for Petstock's National Pet Adoption Month. Over the past decade, this campaign has truly transformed the lives of thousands of pets and people across the country, and at the heart of everything, it feels awesome to be making a difference. Together, we've found homes for over 41,000 pets, and the Petstock Foundation has raised more than $14 million for their incredible charity partners. Thank you to everyone who has supported this campaign. Your commitment has been invaluable! Check out our recent shortlist post for some highlights over the years.

Introducing KoLabco, a partnership of independent communication agencies comprising of us, the The Contenders, and Content Hustlers A model collectively built on shared risk and reward, we are proud to be a comprehensive circular network that can service all aspects of communication. We came together not only because we share similar values, but also because we recognise the importance of leaning on one another's strengths and talents. This collaborative approach allows us to fill the gaps in our clients' ideas and thinking, leading to true collaboration and mutual investment. We absolutely love that each agency and its talented people bring their own unique perspectives and innovative approaches to the table! We're thrilled to see what the future holds as together, we create strategic, creative, and results-driven solutions 'TOGETHER'. Image of the team leaders from left to right: Joy Howard, Joint Finance Director; Lucy Houldsworth, Director of Communicado; David Vale, Founder of Content Hustlers; kerrie ryan, Managing Director of Communicado and Joe Rogers, Managing Director of The Contenders. 

It has certainly been a busy few months! Thrilled to welcome three new clients to the Communicado family: Stegbar, TAXIBOX, and Lifestyle Communities. We will provide a comprehensive range of services, including creative, digital, social, shopper, and public relations, and manage the brand’s content collaborator program. A full-service business model. Each new partnership presents us with unique challenges and opportunities, and we are humbled by the prospect of learning and evolving alongside these dynamic organizations. https://lnkd.in/g_5zvNdw

There’s nothing more rewarding than watching our clients soar. This week, Tassal won gold at the Australian Marketing Institute’s (AMI) 2024 Marketing Excellence Awards for Brand Revitalisation. This achievement highlights their impressive journey in expanding their brand from just salmon to include barramundi and prawns. During the rollout of their new positioning, our PR team secured extensive media coverage across TV, print, online, and social platforms. CMC worked diligently to support the launch to trade, organise and host summer events, manage media kits for sampling, and identify key storytelling moments where seafood could be celebrated. Our favourite part? Working with ambassadors Guy Turland (of course), who created bespoke recipes featuring Tassal seafood, which we make in our own home; and the impressive Susie Burrell who has been our go-to for all things nutrition. We feel extremely proud to be a part of the incredible agency village Tassal has brought together. Incredible work, team! Congratulations.   Libby Williams Matt Vince Ruby Barry Michelle Jackson Sarah Stevenson Tassal Group Kantar Havas Melbourne Havas Host APR Creative