Country Road Group

Today, Trenery launched its next pop-up store experience in Sorrento on Victoria's Mornington Peninsula.   Housed in the heritage-listed Athenaeum Hall, Trenery Sorrento is thoughtfully designed to interpret and preserve the original features of the building, including its iconic 1894 façade, domed light fittings and hand-crafted plaster ceiling.    “We are thrilled to bring Trenery to the Mornington Peninsula, especially in such a historic setting,” says General Manager Melanie Remai. “The Athenaeum holds a special place in Victoria’s cultural heritage and we are so honoured to share our collections in a space that celebrates 120 years of history. It’s a beautiful synergy of past and present.”   We look forward to welcoming you to Trenery Sorrento, open until May 2025. 2/26–36 Ocean Beach Road, Sorrento, Victoria 3943. Open 10am–5pm daily.  

Yesterday morning, team members from across our House of Brands came together to walk the Yarra Trail in support of Movember and men’s health. The walk concluded with a BBQ hosted by the POLITIX team at our Support Centre. In line with POLITIX Movember campaign messaging, all funds raised through team-led initiatives throughout November will be donated to Movember, helping to support critical research, awareness campaigns, mental health programs and cancer prevention efforts. In just one week, our team has already raised an incredible $7,000 and we’re excited to continue our efforts to raise even more for this vital cause in the weeks ahead.

Introducing Country Road's Australian Made scent range: Six perennial scents to restore ritual and inspire the senses. Celebrating the brands connection to place, the range is infused with Australian botanicals and carefully sourced ingredients.⁠ Discover the editorial: https://lnkd.in/gukS2-mD ⁠ Shot on Wurundjeri and Bunurong Country.⁠

Yesterday, the POLITIX team proudly hosted an unforgettable afternoon to unveil their ‘All Proceeds Go to Movember’ Campaign and limited-edition Mo Collection. Ian Worthy, POLITIX General Manager, highlighted the remarkable achievements of our seven year partnership with Movember, including the impressive $770,000 raised since 2018, all thanks to our supportive customers and dedicated team members across our House of Brands. Team members heard powerful stories from Jake Lambert and Harry Cleary, who shared their personal connections to the cause and the positive impact that our fundraising and awareness-raising efforts have on Movember and men’s health. The highlight of the event was hearing our team members share their fundraising commitments before taking part in the live ‘shave down’ thanks to our friends at Kings Domain Barbershop.

This week Country Road Group team members were thrilled to celebrate the launch of an exciting bespoke jewellery capsule created by Mimco and Elle Ferguson. In an exclusive event hosted at our Support Centre team, “in conversation with” Elle and our talented design team, team members heard first-hand how this unique collaboration came about. The panelists shared the stories and inspiration behind the unique pieces, reflecting a truly collaborative design process, underscored by Elle’s signature aesthetic, entwined with Mimco’s craftmanship and heritage. An installation of the design code remains on display for team members to explore, showcasing sketches and designs from concept to creation, to learn more about each piece and the creative process. 

As part of Melbourne Fashion Week, our team members Erika Martin, Head of Sustainability, along with Tylah Moate, Design Assistant, Lucinda Bowen, Product Technician and Sophie Eddy, Design Assistant, represented Country Road Group as part of a panel discussion on our "Accelerating Circular Product Design at Scale" project with RMIT. This project was supported by the Victorian Government’s Circular Economy Innovation Fund, a part of the Circular Economy Business Innovation Centre (CEBIC), and brought together Courtney Holm of A.BCH World, Julie Boulton Strategy & Sustainability, RMIT University and Country Road Group. This collaborative initiative has developed open-source guidelines that will assist fashion product development teams in adopting circular design strategies. We are proud of the steps we’ve taken in developing this project and are committed to continuing our journey toward circularity, sharing valuable insights into the challenges and successes we faced as we worked towards a shared definition of circular design for fashion.

What better way to celebrate the recent collaboration between Country Road and Robert Gordon Australia than with a hands-on creative experience? This week, Robert Gordon hosted thirty of our team members at their studio in Pakenham, Victoria for an exclusive "Paint Your Own” pottery experience. Putting their creativity to the test, team members transformed ceramic pieces into their very own unique creations to take home. As they brought their designs to life, the Robert Gordon team shared stories about the meticulous craftmanship behind each one-of-a-kind piece in the Country Road and Robert Gordon range. This experience was a fantastic way to celebrate the collaboration, local design and innovation that makes the Country Road partnership with Robert Gordon so special.

The Trenery team recently hosted a fantastic afternoon event to celebrate the official relaunch of Trenery Accessories, designed and created in collaboration by our Witchery and Trenery design teams. Melanie Remai, Trenery’s General Manager, opened the event by reflecting on the journey behind the collection and the incredible success achieved by our talented design teams working in partnership. Kirby Hanrahan Head of Design Witchery and Andrea Cupac Head of Design Trenery, provided insights into the creative process, guiding the team through their standout designs, including a bespoke signature link. The event offered an opportunity for our team to connect and explore the premium collection of footwear, belts, jewellery and handbags for both women and men, along with a chance to win a piece from the collection. This relaunch marks a significant milestone for both Trenery and the Country Road Group, a true representation of what is possible when we come together as a House of Brands.

We are excited to announce that POLITIX has officially expanded into South Africa with the opening of three new stores in Mall of Africa, Fourways, and Rosebank. This significant milestone allows the brand to showcase its classic tailoring and modern casual designs to a vibrant new audience, marking an important new chapter for the brand. Last week was a special moment as POLITIX launched both in-store and online in just two days. This expansion not only introduces POLITIX to South African customers but also strengthens our portfolio alongside Country Road, Trenery, and Witchery, enabling the Country Road Group to continue making a meaningful impact globally. The new stores reflect the evolution of the POLITIX brand, showcasing exceptional products, innovative marketing, and an enhanced in-store experience. We can't wait to see the connections we'll build with our new customers, teams and partners.

Mimco proudly unveiled its highly anticipated collaboration with Elle Ferguson this week at Rainbow Studios in Sydney, gathering media, influencers, and friends of the brand in a vibrant atmosphere. After 18 months of reimagining the brand, Mimco introduced a stunning 23-piece collection that honours its fashion-forward roots. The event showcased the collection and creative process brought to life through an interactive display of product and initial design sketches. The collaboration reflects a shared passion for jewellery, evident in each beautifully crafted piece. Mimco’s jewellery design team and Elle connected with guests throughout the evening, sharing insights into their design-led journey from concept to creation. The collection is now available at select boutiques, online, and through the Mimco App.