Good On You

🎉 BIG NEWS 🎉 We’ve launched into beauty, building upon Good On You’s decade-long expertise and trusted sustainability ratings system for fashion. This sees Good On You scale up industry-focused solutions for retailers, tech platforms, and commercial real-estate, upgrading our suite of enterprise tools to help your businesses assess the sustainability performance of brand portfolios and credibly engage consumers. Our ratings dashboard will now include 230+ beauty brands in addition to the 6,000+ fashion brands we’ve rated, with more brands added each week. Moreover, our ratings API will allow you to integrate the data into internal systems and create engaging consumer-facing experiences. Good Measures, a sustainability tool for brands, will also be updated, to help both fashion and beauty brands understand their rating, with tailored guidance on how to improve. “Since 2015, we’ve helped millions of people worldwide make better choices on our channels and through our retail partnerships,” says Sandra Capponi, co-founder. “Our ratings have helped retailers like FARFETCH, Klarna, Microsoft, and Unibail-Rodamco-Westfield-Rodamco Westfield track performance and engage consumers.” The Good On You team has spent the past year consulting with experts and building the new beauty methodology, which covers haircare, makeup, and skincare brands. Thanks to proprietary tech that powers our existing ratings system for fashion, this behind-the-scenes infrastructure enabled us to quickly and effectively scale beauty ratings. “We’re excited to help even more retail businesses take action on sustainability and convert conscious shoppers,” Sandra adds. Swipe to learn about our new beauty ratings system and industry tools, then find out how your business can get involved here → https://lnkd.in/egMPcYpc

We’ve implemented a few updates to how we rate brands—and we wanted to explain what that looks like as far as assessing a brand’s relationship to the planet 🌍🌎🌏 This helps consumers and the wider public better understand how a business works, to further enable more informed decisions. 🤍 We shifted how we give credit to Global Organic Textile Standard (GOTS) certifications, to ensure a brand is aligned with best practices and holds certification at the brand level. 🪡 We updated how we rate materials, distinguishing between non-certified organic cotton and certified organic cotton along with reducing credit for the use of recycled polyester. 🌿 We added an indicator that a brand is meeting its Science-Based Target—and is actually reducing greenhouse gas emissions. 🛍️ We have better assessments to understand if a brand engages in fast fashion practices. We’ve also adjusted how we penalise brands who participate in fast and ultra-fast fashion models as they’re the most problematic of the industry. 🪧 We adjusted how we distinguish environmental scandals, understanding if a situation was long-term, within the past five years, and how remediation is handled. Interested in understanding how we rate and how this can help your business as a brand, e-commerce platform, or retail leader? Read more in a full breakdown of how we rate 🤓→ https://lnkd.in/eUW9wgju

While fashion brands may seem unrelated from politics, the industry plays a key role in the business landscape. An example we’re tracking: how certain leaders speak about sustainability—and what that may mean for people, the planet, and animals ✊🏽✊🏻✊🏿✊🏾✊🏼 A key indicator is LVMH, the mega-corporation that owns brands like Louis Vuitton, Loewe, CELINE, Fendi, and more. Its owner, Bernard Arnault, has vocally expressed optimism regarding business in the United States compared to Europe, specifically citing lower taxes and cheaper energy. This is a red flag — and a potential sign of rolling back efforts on equality and sustainability 🚩 ⚠️ This plays into a larger trend of LVMH brands (and the luxury sector at large) continuing to score poor marks for protecting the planet. In our analysts’ review, all the aforementioned brands receive our second-lowest rating of “Not Good Enough”. Moreover, brands like Christian Dior Couture and Loro Piana are being investigated for taking advantage of workers. The fashion landscape is shifting—and speaking out about sustainable and equitable values is more important than ever. Swipe to learn more about these concerning developments, then share how you plan to uphold sustainability in your community and work ⬇️

In 2025, more conscious consumers than ever will be looking for brands that are making pro-active efforts to make change. Do you know how to meet them where they are? 🌅 Good On You can help reach these shoppers via brand sustainability ratings. Now that we’ve branched into beauty, we have so many more ways to easily empower shoppers to make better choices with credible insights on the issues they care about 🌟 💡 How? With our comprehensive ratings and scalable tech, retailers can quickly assess brand portfolios on sustainability and create engaging customer experiences that convert. Our dashboard, API and ratings services make it easy to: ➡️ Source and promote rigorously rated fashion and beauty brands ➡️ See how your entire portfolio performs and drive improvements ➡️ Empower consumers to buy better Ready to start the year by making change? Learn about our partnerships now → https://lnkd.in/eVZFTXYV

Polyurethane is a popular vegan leather alternative. But…isn’t it just plastic? 😟 Yes, it is—and you should be sure to dig a little deeper into what a product is made with, as discerning polyurethane can be tricky 🔍 Swipe to learn about this material and plastic-free vegan alternatives. Visit the link for the full story 📖→ https://lnkd.in/ewA-Mu-E

These are concerning times and, if you’re looking to support sustainability, a great place to start is by supporting local brands making a difference 💚 For example: here’s a list of brands from the United States that are all rated “Good” and “Great”, that are adopting principles like making locally, using organic materials, adopting veganism, and implementing diversity. From ABLE in Nashville to Toad&Co in Santa Barbara to Raven + Lily in Austin, there are brands from all over the country 🗺️ Times change—and that means doubling down on what sustainability means. Start with stories like this, which recap the best rated brands with geographic specificity: visit the link to learn about US-based brands and for links to similar round-ups of brands from Europe, the UK, Australia, India, Japan, and beyond 🌍🌎🌏→ https://lnkd.in/e_TKMX_K 💡 If you work in e-commerce, are a publisher, or in commercial real estate and are pushing to maintain forward momentum while supporting brands, send us a note to see how we can collaborate for change 🌅→ https://lnkd.in/e-7gdy6n

As we enter the first of the fashion weeks for 2025, what industry conversations are you keeping an eye on related to sustainability? 👗👀 Share what you’re tracking during fashion week below—and share more in the comments too. Here’s hoping for some breakouts when it comes to reducing impact and increasing transparency 🌟

Skincare and beauty are very personal—and the industry is invested in getting you to keep buying products and extending your self-care routine 😟 As Sophie Benson explores, what was once a simple cleanse, tone, and moisturize process now includes acids and essences and serums and masks and mists and light therapy and jade rolling and ice globing and mini-fridges. The question is: do we really need to be doing all this? Who benefits? Our skin? The resources used? A brand’s bottom line? 🤔 Swipe to understand the relationship between the beauty industry, social media, and the addition of steps to get you buying more ➡️ Visit the link for the full story, with comments from experts like Lauren Bravo, Marina Silva, and Theresa Yee 💋→ https://lnkd.in/e7fhYXev Beauty brands have to do their part to reduce consumption—and Good On You can help. Learn more how we help beauty brands shift toward sustainability → https://lnkd.in/eMwkFTcc

🤔 “How can you shop smart and buy ethical products? The truth is, it's tricky,” Fleur Britten wrote in a new Daily Mail story. 💡 Why is it so hard? “There isn't much that legally compels brands not to be opaque,” our co-founder Gordon Renouf explains. As we say again and again, one of the biggest barriers to a more sustainable beauty and fashion industry—and generally more sustainable business—is being as transparent as possible when it comes to sharing how you work. This means detailing how much waste is made and diverted, sharing ingredient and material sources, and being open with how on track (or off) your business is in the pursuit of minimising impact. This may not sound difficult—but it is. Transparency is key to all of our success and survival 🌍🌎🌏 Read more, in a deep dive into the beauty industry over on the Daily Mail → https://lnkd.in/e98qcvmn If you’re looking to work more transparently, we’re always here to help: learn more about Good On You’s tools here → https://lnkd.in/ezvXEwcw