Good On You

🎉 BIG NEWS 🎉 We’ve launched into beauty, building upon Good On You’s decade-long expertise and trusted sustainability ratings system for fashion. This sees Good On You scale up industry-focused solutions for retailers, tech platforms, and commercial real-estate, upgrading our suite of enterprise tools to help your businesses assess the sustainability performance of brand portfolios and credibly engage consumers. Our ratings dashboard will now include 230+ beauty brands in addition to the 6,000+ fashion brands we’ve rated, with more brands added each week. Moreover, our ratings API will allow you to integrate the data into internal systems and create engaging consumer-facing experiences. Good Measures, a sustainability tool for brands, will also be updated, to help both fashion and beauty brands understand their rating, with tailored guidance on how to improve. “Since 2015, we’ve helped millions of people worldwide make better choices on our channels and through our retail partnerships,” says Sandra Capponi, co-founder. “Our ratings have helped retailers like FARFETCH, Klarna, Microsoft, and Unibail-Rodamco-Westfield-Rodamco Westfield track performance and engage consumers.” The Good On You team has spent the past year consulting with experts and building the new beauty methodology, which covers haircare, makeup, and skincare brands. Thanks to proprietary tech that powers our existing ratings system for fashion, this behind-the-scenes infrastructure enabled us to quickly and effectively scale beauty ratings. “We’re excited to help even more retail businesses take action on sustainability and convert conscious shoppers,” Sandra adds. Swipe to learn about our new beauty ratings system and industry tools, then find out how your business can get involved here → https://lnkd.in/egMPcYpc

For retailers and businesses managing diverse portfolios of brands, it can be quite difficult to understand their impact—and how their impact affects your larger sustainability goals 😲 Good On You is here to help, with solutions that now can assess how fashion and beauty brands affect people, the planet, and animals. For years, we’ve helped businesses in this way thanks to our robust fashion ratings system that has assessed over 6,000 brands. With our help, you can achieve your sustainability goals, work more transparently, and earn greater credibility 💚 Our new beauty methodology allows you to understand and improve in aspects of business like supply chain relationships, packaging, and vegan ingredients and certifications. These are just a few of the areas that our tools can help with 💫 Developed over the past year and already implemented into workflows with partners like Unibail-Rodamco-Westfield, these resources help businesses work more openly, to share what actions need to be addressed to work more ethically. The lack of transparency and owning of goals publicly keeps the beauty and fashion industries—and conscious consumers—in the dark. Together, we can enable greater care in the business 💡 Ready to make a difference? Learn more about our services and contact us here 📩→ https://lnkd.in/epuYYpsM

As United Nations Climate Change’s #COP29 comes to a close in Baku, we’re digging into our ratings of more than 5,800 brands to see how the fashion industry is tracking toward change. Spoiler alert: brands aren’t working hard enough to address how their ways of doing business impact the planet. There’s too much greenwashing, too little #ClimateAction. This multi-trillion-dollar industry contributes significantly to the world’s greenhouse gas emissions, so fashion’s role in the future is crucial. Here are a few insights from our findings, based on the brands we’ve rated: 🌍 88% of large brands with greenhouse gas emissions targets do not state whether they are on track to meet them. 🌏 17% of large brands have a science-based greenhouse gas emissions target, meaning they have registered with the Science Based Targets Initiative to validate their approach. 🌍 0 of the 40 most profitable brands analysed receive Good On You’s top rating—“Great”—for the environment. 🌎 43% of the most profitable brands analysed get the two lowest ratings for the environment, “Not Good Enough” and “Very Poor” 🌎 10% of all brands scored “Good” or “Great” across all areas (environment, labour, and animal welfare), demonstrating how the industry needs to do much better. This is a critical point for the industry—not to mention the world. The pervasiveness of greenwashing—despite overdue regulatory scrutiny—means we simply do not know whether many brands are acting on their own self-promoted plans. Read more about this data in a report by Sophie Benson that explores the environmental track records for thousands of brands, big and small → https://lnkd.in/gXD8ixhr

One thing getting us through this week is remembering that change creates change 🌄 Where does change come from? Your values. What you do in this world, all the big and small decisions you make, reflects your beliefs. By understanding how you want to be treated and how you want people, the planet, and animals to be treated, you can better make more informed choices ☑️ While this may not solve problems today, it can help create a better world for you and the people you love. Good On You is here to help you by offering insights into how fashion and beauty brands operate. Swipe to learn more about making value-based decisions ➡️ If you want to learn more about this approach, learn more about how we rate here 💚→ https://lnkd.in/ggZ_rT4

Ready to convert conscious shoppers through brand sustainability ratings? Now that we’ve branched into beauty, Good On You offers even more ways to easily empower shoppers to make better choices with credible insights on the issues they care about. Here’s how 🌟 With our comprehensive ratings and scalable tech, retailers can quickly assess brand portfolios on sustainability and create engaging customer experiences that convert. Our dashboard, API and ratings services make it easy to: ➡️ Source and promote rigorously rated fashion and beauty brands ➡️ See how your entire portfolio performs and drive improvements ➡️ Empower consumers to buy better The world’s leading retailers—from FARFETCH to Microsoft—already rely on Good On You’s solutions to power conscious shopping experiences that consumers trust. Ready to make a change? Learn about our partnerships now → https://lnkd.in/eWaV2igh

SEPHORA is a beauty product retail leader—but which of the brands it sells are doing their part to reduce the impact on people, the planet, and animals? 🤔 We reviewed the 340+ brands carried by the international retailer and compared it against the 300+ beauty brands we've rated so far, to help you better navigate the store. Swipe to learn which brands rated highest 💋 Which Sephora brands do you want to see rated next? Share in the comments and explore more beauty brand ratings here → https://lnkd.in/ewPEqB9 Are you working in beauty retail, hoping to get your brands rated? We can help: learn more about Good On You’s partnerships here → https://lnkd.in/eQ7s2zUR

For 20 years, e.l.f. has championed inexpensive yet high quality products, so it’s no wonder the brand has become a drugstore staple: a go-to for affordable beauty products. But with any brand that makes and markets products at a lower price point, one has to wonder: are these products being made responsibly? Are all persons in supply chains being treated fairly? How does cost-cutting affect the planet? Animals? 🤔 We wanted to know, which is why we included the brand in our initial batch of beauty ratings: swipe to learn about e.l.f.’s score—and if it aligns with your values 👀 Discover more sustainable beauty and fashion brands in our Directory here 🌟→ https://lnkd.in/ewPEqB9

For many of us, enabling sustainable change in our work is a matter of being one of many. Whether you’re an executive collaborating with an entire company or a new hire managing up, each of us can move the needle forward 💚 In many ways, making this change is about acknowledging that people are multi-faceted, with many identities and interests. This is also to say: this is related to ideas of inclusion at work. “People are more than one thing,” says 🦩 Claudia Barriga-Larriviere, Good On You’s Chief People Officer. “So are the communities and the people you serve, like your customers, your providers, and your suppliers. If those people or anyone in your team are struggling with being accepted for their identity, not feeling secure in their job because of who they are, then they don’t get to ‘just work’…Until everybody gets to ‘just work’, we can’t take our foot up the pedal.” Share how you make a difference (Or hope to make a difference!) in the name of sustainability at work, in this week’s poll. Drop a comment to share more too! If you need help achieving your goals, we can help: learn about our solutions → https://lnkd.in/eJyXTPKa

Curious how our new beauty ratings are helping businesses achieve their goals? Just ask Clément Jeannin, group director of sustainability at Unibail-Rodamco-Westfield (URW). Since 2015, businesses like URW have trusted Good On You to access insights on their retail portfolios and help consumers make more informed choices. These solutions include our ratings Dashboard and API, which helps businesses understand the sustainability performance of 6,000+ fashion and beauty brands, optimise business decisions, and create engaging customer experiences. Our Good Measures tool helps similarly, by offering brands access insights into their sustainability ratings, with tailored guidance on how to improve. With our help, you can achieve your sustainability goals, work more transparently, and earn greater credibility. Learn more → https://lnkd.in/eG_p5hPE

Want to stay ahead of the curve when it comes to sustainability? We’ve got a solution for you: a new newsletter for professionals at the intersection of sustainability and retail 📫 Called Good On You For Business, this is your monthly digest on topical subjects within the sustainability and retail spheres, delivered in a digestible format. A mixture of news and reporting backed up by Good On You’s ratings data across fashion and beauty, we’ll deliver expert analysis on trending topics to help you future-proof your business while identifying solutions for sustainability initiatives 📧 Stay informed, drive change, and position yourself as a leader in sustainable retail with Good On You For Business, coming very, very soon 💚 Sign up now—and be on the lookout for the first dispatch soon → https://lnkd.in/eiNEQt4C