How long does it take to launch a new brand in China? Time is money after all! Nowhere is this more true than in the largest, most competitive consumer market on earth. As a result, In2Asia have developed a 60 day China Market Starter. Launch your premium consumer brand in China quickly and effectively by combining the borderless reach ecommerce with the power of Chinese social media. Key Benefits; 📢 Build brand awareness through the power of Chinese social media. 🤝 Connect directly with Chinese consumers and build a loyal following. 📈 Establish your own ecommerce store that will work to build brand and sales. ✔ Maintain complete control over your brand, marketing spend, and pricing. ⭐ Attract attention from distributors in China as well as North and SE Asia. 🐼 Enjoy support from experienced China market specialists. In less than 2 months, you will be open for business in China 👏 🎉 Are you ready to grow profitable sales in the largest consumer economy on the planet? What are you waiting for? Contact the In2Asia Export team at info@in2asia.global to find out more about how you can launch your brand successfully in China. #chinamarket #marketentry #premium #cpg #fmcg #foodandbeverage #aussiewine #haircare #personalcare #export #sales #growth Iain Langridge 毅安Wen Liu 刘 雯
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Time is money. How fast can you launch a new brand in China? How does less than 60 days sound? 😅 In2Asia Export's China Market Starter is designed to launch premium Australian and New Zealand consumer brands into the China market. 🚀 Fast! As part of the China Market Starter, selected brands will be able to build brand awareness, build a social media presence, interact directly with consumers, and open an online store. Key Benefits 💥 Connect with millions of active consumers via cross border ecommerce. 📢 Build your brand in the largest consumer market on the planet. ✔ Maintain complete control over brand, position, and price. 🐼 Enjoy priority access to China market specialists. 📈 Achieve export sales growth. The China Market Starter package includes the following; 1️⃣ Market Entry ▪ Trademark process (* TM attorney fee not included). ▪ Brand and packaging review. ▪ Competitor brand and pricing analysis. ▪ A tailored China pricing model - both RRP and wholesale. ▪ Creation of marketing material for the China market. 2️⃣ Brand Building ▪ Establish your own Chinese social media accounts. ▪ Regular posts will build brand awareness and drive sales. ▪ Also includes social media follower and customer interaction. 3️⃣ Ecommerce ▪ Setup and operation of your Flagship store. ▪ Highly effective social commerce model. ▪ Reach to every part of China. This is a subscription based model on a 12 month contract and is ideal for brands who are keen to start their journey on the road to success in China. Contact the experienced In2Asia Export team at info@in2asia.global to find out more about how you can launch in China in less than 60 days. #chinamarket #marketentry #FMCG #foodandbeverage #wine #naturalbeauty #personalcare #lifestyle #export #sales #growth Iain Langridge 毅安
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While you are waiting for the next big export market…let’s do China! 🌏 China is the largest consumer economy in the world (measured by PPP). 👨👩👧👦 China will add 70 million people to its middle class by 2030. 🏗 There are 145 cities in China with more than 1 million people. 💥 China has 21 cities with a population greater than Sydney, Washington or Barcelona. 🚀 China’s economy is forecast to grow by at least 4.8% in 2024. E-commerce in China is growing at 15% year on year. In2Asia has a proven track record of working with and managing international consumer brands in China to achieve export success. From expert market entry consulting to ecommerce solutions, brand management, sales management, and general trade distribution, In2Asia is your winning advantage in China. The In2Asia team have more than 15 years of experience working with premium consumer brands to achieve export success in China. The experienced China based team have access to an extensive network of distributors and retail sales channels in key export sectors such as; #foodandbeverage #wine #fmcg #healthandwellness #personalcare #lifestyle #naturalbeauty. If you are looking for a proven, successful, tailored approach then contact the In2Asia Export team at info@in2asia.global and request an initial conversation about how your brand can achieve success in China. #chinamarket #marketentry #brandmanagement #crossborder #ecommerce #crossborderecommerce #ecommercesolutions #internationaltrade #generaltrade #australianbusiness In2Asia Export
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China is reaching for the stimulus bazooka. You know what that means? There has never been a better time for premium consumer brands to export to China 🛳 ✈ China's economic outlook is set to improve rapidly following a significant round of stimulus measures aimed at getting the sluggish Chinese economy firing again. With an expected consumer purchasing rebound in the last quater of 2024, Australian exporters with an eye on China should be taking steps now to prepare for entry into the China market. A solid foundation is essential to making sure that your China journey is a fruitful and rewarding one. What does thorough preparation look like? ✔ Engage a China market specialist with a track record of success. ✔ China's trademarking is a first to file system so you should register your IP (in both English and Chinese) as soon as possible to prevent "trademark squatting". ✔ China is not one, homogenous market! Undertake a market assessment to identify product demand, as well as demographic and geographic target markets. ✔ Get up to date information from a specialist about regulatory requirements relating to market access, ingredients, or product categories. ✔ Check that your product claims comply with China's sales and marketing rules. ✔ Develop a strong pricing strategy that will work for your products across China's complex, multi layered distribution system. Diligent, well informed preparation will help to lay a strong foundation for success 🚀. In2Asia Export works with premium consumer brands to successfully launch, distribute, and grow sales in China. To find out more about how you can prepare for export success in China, contact us at info@in2asia.global #marketentry #brandmanagement #salesmanagement #fmcg #foodandbeverage #lifestyle #healthandwellness #australianwine #wine #personalcare #skincare Wen Liu 刘 雯 Iain Langridge 毅安
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⚠ Five warning signs that you are getting it all wrong in China. The following are all examples taken from conversations I have had with CPG brands in the last month. 1️⃣ You bumped into your “distributor” at a trade show. 2️⃣ Your contact in China is a friend of someone from marketing. 3️⃣ You don’t know where your product is being sold. 4️⃣ You don’t know who your product is being sold to. 5️⃣ You don’t know how much your product is being sold for. Does the China market seem like a scary black box to you? It absolutely shouldn’t. A big part of my job is making the China market seem boring and ordinary. Except for the sales results of course! 75% of my clients have had a bad experience in China prior to partnering with In2Asia. It’s not uncommon, but it can definitely be avoided. If you need help with your current China strategy, Or even if you just need some clarity on how it all works, DM me for a straight shooting, no obligation Q&A call. #chinamarket #marketentry #ecommercesolutions In2Asia Export -------------------------------------------------- I'm Iain Langridge 毅安 and I use my experience in Asia to launch, grow, and manage premium consumer brands in China. Follow or DM me to find out more. ♻ If you found this post helpful, please share it with your network.
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While you're waiting for the next big export market…let’s do China! Here's the facts; 🌏 At US$35 trillion (PPP), China is the largest economy in the world. 👪 China will add 70 million people to its middle class by 2030. 😳 There are 145 cities in China with more than 1 million people. 💲 China has 26 cities with GDP greater than 1 trillion Yuan. 💥 There are 21 cities in China with a population greater than Sydney, Washington or Barcelona. 📈 China’s US$18.5 trillion economy is forecast to grow by at least 5% in 2024. 🚀 Cross border ecommerce in China is growing at 15% year on year. The In2Asia team have more than 15 years of experience working with premium brands in China, and we have access to an extensive network of distributors and sales channels in key consumer product sectors such as #foodandbeverage, #wine #fmcg, #lifestyle, #personalcare, #skincare and #naturalbeauty. If you're a #brandowner, #founder, or #investor and you are looking for a successful, tailored approach to exporting to China, then DM or email the team at infor@in2asia.global to request an initial conversation about how your brand can succeed in China. #chinamarket #brandmanagement #crossborderecommerce #generaltrade #distribution
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5 questions we ask brands when considering export
It has been great to connect with a few buyers in Taiwan, Korea and Hong Kong lately. You could say that the cost of living is taking a toll on every market and Asia is no exception. However, the price-sensitive value-seeking shoppers in Asia would always say that things are expensive. So at the end of the day, brands just need to find the right partner who sees the gap in the market. Having said that, I always found it relatively straightforward to talk to brands with export potential if they can answer confidently the five questions below: 1. Have you exported to any markets outside your home market? 2. Have you attended overseas trade shows before? 3. Are you an export manager or a founder/decision-maker in the business? 4. Do you have a budget set aside for overseas expansion or willing to invest in promotional funding (as is the typical requirement for Asian importers)? 5. Which markets/regions are you interested in exploring first and why? I understand that brands want to grow and win additional revenue streams. But too often I see brands with growing but not fully stabilised domestic business looking at exports a tad bit earlier than they should. It is important for me as their future export advisor to give honest feedback on whether they are ready and how they should prepare for that moment. I would say I'm too blunt when it comes to telling you the truth. Whether you are fit for export or not, I'm happy to give you feedback and, hopefully, win that incremental revenue growth (over a long time)! #asia #export
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Are you waiting for the next big export market to come along? The next China is China! 💥 China is the largest consumer economy in the world (measured by PPP). 🙋♀️ China will add 70 million people to its middle class by 2030. 😲 There are 145 cities in China with more than 1 million people. ⬆ China has 21 cities with a population greater than Sydney, Washington or Barcelona. 📈 China’s economy is forecast to grow by at least 5% in 2023. 🚀 E-commerce in China is growing at 15% year on year. In2Asia Export has a proven track record of working with and managing international #brands in #China to achieve success. From expert consulting services to #ecommercesolutions, #brandmanagement, #salesmanagement, and #distribution, In2Asia is your winning advantage in China. The In2Asia team have more than 15 years of experience working with #Australianmade brands and #products in China and have access to an extensive network of contacts in key export sectors such as #foodandbeverage, #fmcg, #petcare #wine #personalcare, #healthandwellness, and #naturalbeauty. If you are looking for a proven, successful, tailored approach then contact the In2Asia Export team at info@in2asia.global and request an initial conversation about how your brand can achieve success in China. #china #export #exports #exporters #brandmanagement #brandbuilding #brandawareness #crossborder #ecommerce #crossborderecommerce #ecommercesolutions #ecommercebusiness #trade #internationaltrade #generaltrade #aussiemade #australianbusiness #chinamarket #marketentry
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𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗚𝘆𝗺 𝗚𝗲𝗮𝗿 𝗛𝗮𝘀 𝗮 ‘𝗠𝗮𝗱𝗲 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮’ 𝗟𝗮𝗯𝗲𝗹 🏋️♂️🌍 Ever wondered why so many sports accessories, from gym gear to fitness gadget, are made in China and not in Europe? It all comes down to a combination of factors that make China the global leader in manufacturing these products: 𝗖𝗼𝘀𝘁 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: China's lower labor costs allow for more competitive pricing compared to Europe, where wages are significantly higher 𝗠𝗮𝘀𝘀 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Chinese factories are built for scale, producing large quantities with impressive efficiency, driving down the cost per unit 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: China has a well-established network of suppliers and manufacturers, making the production process smoother and more cost-effective 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗘𝗱𝗴𝗲: Significant investments in automation and advanced manufacturing techniques enable Chinese producers to maintain quality while keeping costs low 𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Favorable policies, such as subsidies and tax incentives, make China an attractive destination for manufacturing 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: China’s position as a global export hub with extensive port facilities allows for quick and cost-efficient distribution worldwide These factors create a competitive environment that’s hard for European manufacturers to match. While Europe excels in innovation and quality, the sheer scale and cost advantages in China give it the edge in mass production. What are your experiences with sourcing sports accessories or other products? Have you encountered similar trends in your industry? 💬 #supplychain #manufacturing #globaltrade #sportsaccessories #china #businessstrategy #logistics #innovation #business #sourcing #productdevelopment
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More than anything else, this is what stops consumer brands from succeeding in China. It’s not the competition. It’s not the cost of marketing. It’s not the regulatory environment. It’s not a lack of control over distributors. It’s not the lack of localised content or products. It’s Fear. Fear of failure Fear of not selling Fear of building brand first Fear of repeating other’s mistakes But there is so much to be optimistic about in China. 🌏 China is the largest consumer economy on the planet. 🏗 There are 145 cities in China with more than 1 million people. 💥 China has 21 cities with more people than Sydney, Washington or Barcelona. 🚀 China’s economy is forecast to grow by at least 4.8% in 2024. 📈 Cross Border E-commerce in China is growing at 15% per year. What’s holding you back? #chinamarket #marketentry #success In2Asia Export ------------------------------------------- I'm Iain Langridge 毅安 and I use my experience in China to launch, incubate and grow premium consumer brands. Follow or DM me to find out more. ♻ If you enjoyed this post, please share it with your network
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Many have asked why I'm prioritizing China 🇨🇳 for CC Spicy 🌶‘s growth. Here's why: 👍🏼The health-conscious middle class is transitioning from purchasing luxury brands to demonstrate status. They’re focusing on their health and fitness. 🌐With nearly 1 BILLION online shoppers, China is a massive market, even for food items (https://lnkd.in/gDyFy6nC). 👩🏻💻Live stream selling is huge, surpassing traditional e-commerce platforms like Taobao (https://lnkd.in/g7a4Qc5m). 🇨🇦 Canada's top food safety ranking makes it appealing to Chinese consumers. 💰You don’t need the distributors and brokers! I’ve started talking to a few Canadian CPG brands that are interested in tapping into the Chinese market. DM me if interested! 🇨🇳 If you still think China is poor, dirty and dangerous, you’re absolutely wrong. Watch this video. https://lnkd.in/gWs5phav #china #globalexpansion #internationaltrade #dtc #cpg
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Advance your business in Asia🌏 | Business Development Manager | Data Analyst
1moGreat initiative!