Liquor Marketing Group

👏🏆A big congratulations to LMG member, Paul Rajkovski, owner of Bottlemart D’Amore Cellars in Victoria, who was awarded Liquor Store Owner of the Year at this week’s Retail Drinks Australia Industry Awards.🥇🥂 This is a fantastic acknowledgement of Paul’s dedication to providing his shoppers with the products they love, plus great recommendations and deals, and amazing customer service. As an LMG member, Paul exemplifies our commitment to delivering an outstanding shopping experience every day. Well done, Paul! #bettertogether #retailexcellence #betterthanyesterday #Bottlemart #liquorindustry #liquormarketing #lmg #liquorindustryawards #theresmoreinstore  

👉🏼As we look forward to the next quarter, we're reflecting on key highlights and lessons from the last few months and the year since launching 'There's more in store'.🌟 Guided by our purpose of Retail Excellence Together, we put the shopper at the heart of everything we do to drive success for our members. Here are some of the insights that keep our members' businesses thriving as we move into the new year. #bettertogether #betterthanyesterday #retailexcellence #liquormarketing #liquorindustry #theresmoreintstore #quarterlyhighlights #onpackpromotion  

🥂🎉Congratulations to Australian Hotels Association NSW and all the nominees and award winners at Tuesday’s awards afternoon.🥳👏 The awards recognise excellence and leadership in the NSW hospitality industry and it was great to see an LMG member recognised as the Best Retail Outlet in NSW. Congratulations to Bayfield's Belrose Hotel!👏 An outstanding achievement by the Bayfield family including Andy, Craig and the team who continue to enhance their service, range and offer to be the leading retail outlet for NSW.🏆 LMG members were well represented across each category, demonstrating their incredible commitment to their customers and service: 👏🏼Best Family Friendly – Lakeside Village Tavern, Raymond Terrace 👏🏼Best Wagering Venue – The Lakes Hotel, The Entrance 👏🏼Best Cocktail List – Nags Head Hotel, Adamstown 👏🏼Best Regional Gaming Venue – The Blamey Hotel, Wagga Wagga 👏🏼Best Burger – Lakeside Village Tavern, Raymond Terrace 👏🏼Best Regional Casual Dining (Northern) – Huntlee Tavern, Branxton 👏🏼Best Metropolitan Casual Dining (CBD & Eastern) – Golden Barley Hotel, Enmore 👏🏼Individual Hotel Operator of the Year – Nick Clark, Shortland Hotel 👏🏼Best Group Hotel Operator of the Year: O'Hara Group Congratulations all! #bettertogether #betterthanyesterday #retailexcellence #liquorindustry #hosptialityindustry #awardwinners #liquormarketing #lmg #theresmoreinstore

🥂🥳 Australian Hotels Association NSW recognised the service and dedication of long-term LMG members Peter and Jane Harris, and Gary and Kerry Narvo at the AHA NSW awards this week with induction into the AHA NSW Hall of Fame.👏🏼🏆 The induction acknowledges their long-term commitment to advancing the hospitality industry and their service to AHA. Peter, Jane, Gary and Kerry's involvement in the industry dates back to 1976 with hotel venues through the Riverina and Hunter districts and steadfast support for the hotel industry and AHA. Along with his service to AHA NSW, Peter Harris served as a Director of LMG for 20-years, supporting LMG’s growth from a state footprint to a national brand and leading liquor retail group. Congratulations Peter, Jane, Gary and Kerry on this very well-deserved recognition!👏🥂 #lmg #bettertogether #betterthanyesterday #theresmoreinstore #liquormarketing #liquorindustry #awardwinners

👉🏼We sat down with our Chief Information Officer, Andrew M., to get the lowdown on how data-informed decisions make all the difference in driving our members’ consistent growth.🌱 𝗪𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝗱𝗼𝗲𝘀 𝗱𝗮𝘁𝗮 𝗽𝗹𝗮𝘆 𝗶𝗻 𝗺𝗲𝗺𝗯𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? Data is foundational to running a successful retail business. Good quality insights are critical to making the right choices when it comes to issues like what to purchase, how much to purchase, where to place it on the shelf, and what products to activate. It takes a lot of sales to make $10k but one good decision can help you do it. And data helps us those make well-informed decisions fast. 𝗦𝗼 𝘀𝗽𝗲𝗲𝗱 𝗺𝗮𝘁𝘁𝗲𝗿𝘀? Absolutely. The rate of product innovation is unprecedented, and cycles of change are happening faster. The rise of RTDs is a great example of that. You can’t just replay what you did last summer and hope for the best. Chances are you’ll end up with dead stock you have to sell at a loss. Fortunately, we have a large and diverse set of members so we can see trends emerging fast. If you don’t use data to uncover those trends, you could spend months chasing losses because you have the wrong stock on hand at the wrong time. And with the churn in staff, many employees don’t have long-term knowledge so data helps support them make good buying decisions. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗱𝗮𝘁𝗮 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀? Gone are the days of spreadsheets with a thousand points to wade through. We use a lot of visualisation now to demonstrate benchmarking and show our members where an opportunity cost or value is. And we always link insights to actions so they know what practical steps will help improve performance. It could be stocking a particular range, holding more or less stock weight, or not selling under market. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗿𝗶𝘀𝗸𝘀 𝗼𝗳 𝗻𝗼𝘁 𝘁𝗮𝗽𝗽𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗱𝗮𝘁𝗮 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀? Everyone is so busy and time poor so we tend to repeat what we did yesterday or last month, hoping the behaviour will produce the same result. But with the rate of change in trends, high CPI, high inflation, and cost of living pressures, you can’t do that. If you’re not collecting and analysing data to see how consumers are responding to those pressures and trends, you’ll miss crucial shifts in the market. We don’t want our members to see those changes quarterly or yearly – we want them to anticipate and be ready to respond to what their customers want. Our data insights mean they can do exactly that. #bettertogether #betterthanyesterday #CIOinsights #liquormarketing #datainsights #liquorindustry #innovation #theresmoreinstore  

👉🏼Wine Category Manager, Megan Kinniburgh, steps into the hot seat for our Take 5 series to share why honesty wins the day and what new wine trend has her intrigued. 🍷What’s your history with LMG? I’ve been with LMG for two years after coming out of supplier land where I had a trade marketing background. I’ve worked in wine in the past and have loved coming to it with the retail lens and being a conduit between our suppliers and members. 🍷What’s a valuable lesson you’ve learned over your career? To be as open, honest and transparent as possible, with colleagues, suppliers and members. It’s not always easy but ultimately it builds trust and fosters collaboration to create stronger relationships, creating an environment for innovative ideas and fresh perspectives that benefit everyone. 🍷What are you most looking forward to in the coming months? Suppliers are drawing inspiration from the RTD category to create a spritz category in wine experimenting with creative flavour twists like lemon, passionfruit, watermelon and pistachio. It’s not always easy to recruit people into wine – you’ve essentially only got red and white to work with. But I’m excited to see that the industry is giving it a go. It appeals to the broader audience with a recruitment focus on the younger consumer seeking new news. 🍷How do you handle challenges in your role? There are always things that are out of my control.  When it comes to the wine industry it could be supply, weather, shortages. I manage them as best I can and ensure communication is clear to all parties involved. And I’ve learned that it’s so important to get other people’s perspectives when you’re trying to solve a problem. There’s so much talent and experience in this business to draw on. Two heads are better than one. 🍷What’s the best advice you’d give someone starting out in the industry? Embrace continual learning. Be curious, ask questions. There is so much to learn about in the wine industry. And be connected to people outside of your category – a diverse network of input to draw on is always valuable. It can help you navigate challenges and uncover new opportunities. Finally, build strong relationships - you never know when you might need to call on them! 🍷What keeps you inspired? Hands down, the people – across LMG, the wine suppliers, and the members. The LMG team punches way above its weight and provides incredible solutions to our members. The wine suppliers I work with are so passionate and seeing the younger generations coming through is inspiring. And finally, the members – playing a role in helping them to succeed is fantastic. I work with an amazing and eclectic group of people and I don’t want to let them down. 🍷What does your ideal Friday night look like and what are you drinking? I’ll have my feet up on the couch with some takeaway and a rose or chardonnay. If I’ve got friends coming over, I might get a bit more fancy with my wine – I’ve got a lot to choose from!

🍻LMG works with great businesses and they don’t come much better than Dan O'Hara and his team. In this interview, Dan shares insights into how they're stepping up to challenges, the impact of data on keeping agile in the industry, and why staying connected with their communities remains a priority.🍻 Australian Hotels Association NSW #bettertogether #betterthanyesterday #theresmoreinstore #Bottlemart #liquorindustry #LMG #OHaraGroup #liquormarketing

👏🏼🥳Congratulations to LMG WA team who were deservedly awarded LMG State Team of the Year at our recent LMG National Conference in Wollongong. State Team of the Year assessment considers like for like performance vs market, new business growth and a range of measures related to supporting LMG members. LMG WA team led the way in the past year supporting both Bottlemart and Thirsty Camel WA members to deliver outstanding results. LMG WA team cover the greatest territory and the largest volume of any state within LMG. Even with these challenges, Jamie Ryan, Bevan Armstrong, Ben Roberts, Brian Moxham, Todd McKenzie, Craig Taggart, Fiona Edmondson, Sylvia Berresford, Michael Roguszka, Kacey Reemts, Gavin Tyrrell, Jordan Berresford and Alex Spagnuolo have achieved remarkable success for their members. Congratulations!🥂🍻 #bettertogether #betterthanyesterday #theresmoreinstore #LMG #liquormarketing #liquorindustry #teamoftheyear #awardwinners #Bottlemart #ThirstyCamel   

🏅Hard Rated has set records for new product development to become LMG’s 5th largest RTD brand in its first year since launch. LMG is partnering with CUB Premium Beverages this footy finals season to deliver More for our shoppers with the launch of the 30-pack. Bottlemart, Sip’n Save and Harry Brown retailers have delivered with pre-committed allocations of over 16,000 cases.👍🏼 Light RTDs have seen significant growth over the last few years, attracting shoppers to the category. And there’s still a runway for growth through driving basket size and premiumisation. This incredible pack delivers on both counts.👊 https://lnkd.in/gNhbW4PY #TheresMoreÍnStore #RTDs #bettertogether #betterthanyesterday #lmg #liquormarketing #liquorindustry #footyfinals #Bottlemart #SipnSave #HarryBrown

👏🏼🥂LMG team gathered in Wollongong recently for three days of planning, alignment and celebrating outstanding achievements over the past year.🎉🤝🏻 Two of the major awards on the gala night were shared, with two worthy winners polling the same points for Employee of the Year and BDM of the Year. 🥳𝗟𝗠𝗚 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 Danelle Gross and Natalie Milanovic were recognised as joint winners for their commitment to and delivery of LMG values. Danelle and Natalie consistently strive to deliver optimal outcomes for LMG members through their efforts and approach to partnering with suppliers, LMG members and colleagues. This is a well-deserved recognition of the way they both turn up to work every day and the impact they have on LMG and our members’ businesses. 🍻𝗟𝗠𝗚 𝗕𝗗𝗠 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 David Kook and Dave Nixon were awarded the joint LMG BDM of the Year. The two Davids consistently deliver great service to LMG members in Northern NSW and QLD respectively, though their impact extends much further than their territories with both actively supporting colleagues within the wider LMG business. LMG BDMs are a partner for LMG members and have a dedicated focus on strengthening and improving businesses. Congratulations to Kooky and Nikko for leading the way with their outstanding support for LMG members. #bettertogether #betterthanyesterday #theresmoreinstore #LMG #liquormarketing #liquorindustry #employeeoftheyear #BDMoftheyear #awardwinners