Love Our Work

Supermassive's Jon Austin speaks to LBB's Casey Martin about the insane level of craft within Bear Meets Eagle On Fire’s ‘Better on a better network’ campaign with Telstra and +61

I have long held the belief that creatives handle stress differently. There was no scientific basis to this claim. It was simply my observation after almost 20 years of employing creatives. And being one myself. Balancing the emotional needs of my team and protecting them from burnout, coupled with the fact that we have to output a certain amount of great work to remain in business has been an ongoing exercise in empathy, learning & patience. Now, according to a new global study of over 450,000 people by research company Glocalites that analysed the brain scans of Cannes Lions International Festival of Creativity winners compared with non-creative people, we can literally see the difference. If you've ever felt frustrated that you don't handle stress the same way as others or if you have ever felt frustrated at your flustered creative colleague, today is the day we acknowledge that the sensitivity that enables us to be great creatives can also be our cyptonyte. We are wired differently for a reason. How do we learn to work with this? How do we moderate our stress responses inside and outside of work? I'd love to hear your thoughts.

I started my newsletter a little over a year ago as a way of channelling all the posts, commentary, noise, and arguments in our industry in one direction - towards doing better work. It's been a surprise success, mostly surprising in the sense that if I keep getting more subscribers it's actually going to start costing me a lot of money to host... But there's only so much insight I can provide from the creative side of the fence. The battle to do better work requires us all pulling in the one direction, so I’m going to bring in some client-side perspective from the best in the business. I’m calling it DTSACMO, as a homage to our industry’s obsession with ridiculous acronyms. And to kick us off is none other than Brent Smart. Once again, greatly appreciate your time, wisdom, and candour, Brent. (And the ability to say 'Well, Brent did it' when one of your fellow CMOs says 'No' to my DMs.)

‘Original’ is the worst word to say at work.   The destructive potential of this term is poorly understood.   My final newsletter (at least on LinkedIn) explores this idea.   Switch over to The Business of Creativity on Beehiive for future issues. Subscribe 📩 https://lnkd.in/eRYUdzVj   #original #fresh #ideas #businessofcreativity

Building upon the fabulous work done by Jeremy Willmott and Jasmin Bedir's Love Our Work initiative, at LBBonline - Little Black Book we decided to take one step further. Launching today, we are inviting anyone from within the industry to share and celebrate a piece of work that they had absolutely nothing to do with! It's a great way to spread a bit of positivity and love, fostering a culture of appreciation, and mutual respect within the industry. If you are interested in being a part of this, let me know. It's time to start changing the narrative, and it really can be done. Check out what Paper Moose's Peter Saladino had to say about this fabulous campaign from SICKDOGWOLFMAN