MarketingMag

One of the greatest challenges for marketers is pulling an established legacy brand back from the brink of obscurity. Sure, you can refresh a brand identity by updating the colours and tweaking the font and graphic styling. You can even attempt to reinvent the wheel by putting an old logo, its associated connotations and consumer assumptions out to pasture. It’s never that simple though is it? A brand makeover requires much more than a facelift, exercise plan and a new designer outfit. Amber B. founder and executive director strategy and creative of The Edison Agency talks to Marketing Mag about what it takes to reinvigorate a legacy brand. Spoiler - it's so much more than a face lift. Which rebrands have stood out to you in the past few years? Should Marketing Mag bring more re-branding strategy to your inbox? #rebranding #contentmarketing #contentstrategy https://lnkd.in/gGKQXN4M

In an exclusive piece for Marketing Mag, Media Words founder and media director Elise Hedley Dale walks us through Coffex Coffee Roasters recent audience-first campaign, highlighting that a limited budget doesn’t mean it’s impossible to achieve cut-through and return on investment (ROI). It's not every day that we get the opportunity to share the practical, actionable insights and takeaways from someone as experienced as Hedley Dale. Her final point - accept and share learnings - resonated with us. Join the conversation and tell us, what's a learning you'd like to offer the Marketing Mag community? https://lnkd.in/g3AtUVYW

In Forbes’s recently released trend report ‘17 emerging B2B marketing trends to watch for in 2025’, community-led growth appeared at number 16. While this might seem like a no-brainer, cultivating community is not something B2B marketers have traditionally been all that good at. There are plenty of reasons why, but let’s not go there. We’re all about looking to the future at Marketing Mag, so let’s explore how you can create community through your content marketing, learning from the bastions of community building – sports marketers. Find out how Jae Nelson, Zac Nissen and Matthew Dawe - the creative team behind Newcastle Knights recent membership campaign - cultivated authentic community and went beyond buzzwords. https://lnkd.in/gAJBqs_M #communitybuilding #contentmarketing #thoughtleadership

Content marketing can be a minefield. This week's newsletter brings you expert insights and tools to create content that resonates with your audience across multiple touchpoint.

Convincing people to think, act or behave differently is incredibly hard work. Even more so when the decision-making mental arithmetic that takes place at lightning speed is answering the equation: ‘If I do this thing right now I will have a whole lot of fun. What’s there to lose?’ Yet, sometimes the cost of a few moments of fun can be life-changing. In the public sphere, when it comes to behaviour change, it’s often an advertiser or content marketer’s role to get inside the mind of a brand’s audience. In an exclusive thought leadership piece for Marketing Mag, Clemenger chief strategy and experience officer Simon Wassef and behavioural scientist  Helena Duniec share their approach to crafting insight and science-driven creative campaigns that genuinely change behaviours. https://lnkd.in/gNMh9xxT

Considering there are more than three million podcasts globally, that’s roughly one for every person in Brisbane. The question is why? As every content marketer knows, podcasts can make great content. A great podcast that captures the hearts, minds and imaginations of its audience is content you almost can’t put a price on. They’ve also become an essential element of building a brand’s reach and reputation. We talked to Dylan Adams ARIA Award-nominated audio producer, mix engineer and partnerships director at MIK Studio Australia, and Lucille McCart head of corporate communications for Bumble Inc. about what goes into making a podcast that captures hearts, minds and downloads. https://lnkd.in/gKvZFRVe

If you had a dollar for every time you’ve been part of a conversation or read a blog post extolling the ‘reality’ that AI is coming for all of the content creation and writing jobs, you’d probably have enough dollars for at least two, maybe two-and-a-half Hector’s Deli sandwiches. But, as Bynder VP of product Murat Akyol writes for MarketingMag AI is only as good as the creative, innovative, living, breathing, thinking marketer it’s working for. #contentmarketing #AI https://lnkd.in/ggufjVr6

Our editor, Jessica Agoston Cleary takes a different angle on the Super Bowl, suggesting that "for content marketers, the Super Bowl – with all its glitter, sequins, fireworks, and cinematic ads that evoke fond childhood memories and tug at our heartstrings – doesn’t offer much, except perhaps inboxes and social feeds drenched in Super Bowl fever... And, if you really want to create great content that resonates, consider how to leverage a specific aspect of the Super Bowl’s cultural content to appeal to your audience. Grab hold of that and take a deep dive into it, in the way only you know how. Read on to see what great content tied to a cultural moment could look like. https://lnkd.in/gMF8BGNk

AI can write your blog, but it can’t win over your audience! The ‘threat’ of AI has never been more real. Given ChatGPT and the rapidly expanding family of large language model (LLM) offspring are only going to get better with time, many content marketers are understandably beginning to sweat. Archetype head of digital Simon Lesch highlights for Marketing Mag, memorable content still comes from people. So, resist the urge to churn and lean into getting deep and meaningful content. https://lnkd.in/gAwh4yn6

Developing, crafting and executing an impactful content strategy has never been more difficult. We don’t need to tell you how distracting and cluttered the online and offline world has become. While there’s no escaping the noise – unless you take yourself away to hide in James Turrell’s Irish Sky Garden, where sounds of the outside world completely vanish – it is possible to cut through without shouting. Houston Group executive strategy director daye moffitt shares her tips and key takeaways for being heard. Find out what Moffitt has to share on Marketing Mag. https://lnkd.in/dcihCVTU