MarketingMag

This week's top stories at MarketingMag: Four questions marketers should ask when planning for 2025, how AI is redefining organic search, the impact of conscious casting on brand storytelling, the driving shift in authentic content marketing.

Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed will be reviewed to determine if they should move forward. 📌 Read more: https://lnkd.in/g-KviUYX 🖋 Alistair Leathwood (Circana head of analytics, insights & media, APAC) for MarketingMag #marketing #planning #strategy

AI is no longer a distant concept or a future development – it’s here and it represents the next evolution of search. Brodie Ranson writes about the evolution of AI in organic search and what we can expect for the future. 📌 Read more: https://lnkd.in/gsAUFfqK ✒️ Brodie Ranson (Reload Media SEO lead) for MarketingMag #marketingmag #organicsearch #AI #evolutionoforganicsearch

This week's top stories at MarketingMag: Five things you're doing wrong with social media, the impact of conscious casting on brand storytelling, new Christmas campaign calls for compassions for retail workers, and the driving shift in content marketing. Subscribe to our weekly newsletter at https://lnkd.in/gBr9YwQ8

Social media marketing can be an incredible tool for business growth when done well, however it’s also an ever-evolving landscape that requires expertise, strategic thinking and creativity to reach its full potential. Here are five common social media marketing mistakes and how to avoid them. 📌 Read more: https://lnkd.in/g_fiTmv2 🖋 Rita Agoulian (LickYourPhone Media founder) for MarketingMag #marketing #socialmedia #social

Brand storytelling is not just a buzzword – it’s a powerful strategy that shapes how brands communicate, engage and build relationships with their audiences. It can be the thing that differentiates a brand from its competitors – particularly in a world where consumers are inundated with noise 24/7 from screens, phones and wearable tech. But how can brands ensure they hit their marks and cut through when it comes to brand storytelling? Enter, the ‘conscious casting’ approach. 📌 Read more: https://lnkd.in/girDeVDc 🖋 Alison Fowler & Stephanie Pringle (Chicken and Chips Casting founders) for MarketingMag #marketing #casting #change

Numerous industry groups representing shopping centres, retail, fuel and convenience, pharmacies and security have united to launch a nation-wide campaign ahead of the Christmas period to address high levels of abuse and violence against workers. 📌 Read more: https://lnkd.in/gGYgemzF 🖋 Helena Morgan for MarketingMag #marketing #christmas #news

This week's top stories at MarketingMag: The value of originality in a world of automation, the driving shift in authentic content marketing, the case for playful behaviour change, and the opportunity to be remembered lies not in fast glance media. Subscribe to our weekly newsletter at https://lnkd.in/gBr9YwQ8

At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in out-of-home (OOH) environments. Developed over two years, the research aims to reshape how marketers measure and maximise OOH effectiveness. QMS chief strategy officer Christian Zavecz and Amplified Intelligence CEO Dr Karen Nelson-Field sat down with Marketing to talk through the findings. 📌 Read more: https://lnkd.in/g-Qd8_W2 🖋 Billy Klein for MarketingMag #marketing #outdoor #outofhome

In recent conversations, people have asked me, ‘Are you concerned about AI, automation and its effect on your industry?’ I realise the concern is valid – though not in the way many people might think. AI is powerful, no doubt. Its ability to process and generate from vast amounts of existing data is unmatched, but that’s also its limitation – it can only build from what's already out there. In contrast, the human mind, particularly the creative mind, is unique. It's driven by emotion, intuition and experiences that machines simply can’t replicate. 📌 Read more: https://lnkd.in/gYURxNF6 🖋 Jennifer Segail (JAM founder) for MarketingMag #marketing #artificialintelligence #AI #creativity