Mayver's Foods reposted this
#1 performing Low Carb bar in Coles Group! 🤯 It was a big week for Mayver's Foods last week… for the first time Mayver’s is now ranged in the Coles muesli bar aisle! We launched our new range of 100% Natural Low Carb High Protein bars nationally in 3 incredible flavours, with all 3 products ranking in the top 4 baseline UPSPW: • Salted Caramel • White Chocolate Raspberry • Cookies & Cream I'm particularly proud of our Salted Caramel (which happens to be my favourite), which took the top position of #1 Low Carb bar across muesli bar, sports & diet and health food category’s (baseline UPSPW^). And we are again having a stellar sales week for the 2nd week post launch! Mayver’s new range is a category first being the only High Protein bar within the muesli bar category across both major retailers (+ Low Sugar/ Low Carb). All 3 flavours are Gluten Free, 5 Health Star rated and 100% NATURAL. And have the best nutritional health values than any other Low Carb bar in the muesli bar aisle of the major retailers - - Lowest CARBS : 3.8g per 100g* - Highest PROTEIN: 34g per 100g* - Lowest SUGAR : 3.2g per 100g* - Sodium: 93mg per 100g* - Lowest FAT: 12.7g per 100g* - 113 Calories per serve* Our launch supports Coles shoppers in choosing healthier & better for you bars within the mainstream aisle that are 100% natural and also taste delicious. Making healthier choices easier! I’m so proud of our Mayver’s team and our wonderful supplier partners for making this all possible. Well done team! Massive thank you to the Coles team Chloe Tan Clark Pickles Melissa Matteo for strategically partnering with us on our new range and believing in our better for you vision. We are very excited on what’s still to come through our collaborative partnership. *Health values of our new Cookies and Cream flavour ^IRI UPSPW data w/e 11.4.24 - Nutritional Snacks, Sports and Diet, Health Food. 1st week of launch data comparison total Coles. #innovation #health #categoryinsights #mueslibar #snacks #npd #launchweek #manufacturing #branding #design #protein #lowcarb